Highlights

  • Google cuts jobs from its global ad team
  • Move amid a push to use artificial intelligence for efficiency and creativity
  • Google laid off around 12,000 people this time last year

Latest news

Indian killed in Hezbollah strike in Israel: media reports

Indian killed in Hezbollah strike in Israel: media reports

Gurugram: 5 people cough blood after eating mouth freshener at restaurant

Gurugram: 5 people cough blood after eating mouth freshener at restaurant

B Sai Praneeth retires from international badminton

B Sai Praneeth retires from international badminton

Ashwin not afraid of trying new things, that's why he has survived so long: Pujara

Ashwin not afraid of trying new things, that's why he has survived so long: Pujara

Rahul Gandhi's Adani jibe at BJP's 'Modi ka parivaar' campaign

Rahul Gandhi's Adani jibe at BJP's 'Modi ka parivaar' campaign

Alia Bhatt shares an adorable moment with Raha as she debuts daughter's face on Instagram, check out

Alia Bhatt shares an adorable moment with Raha as she debuts daughter's face on Instagram, check out

Big relief for Donald Trump, US Supreme Court allows his name on presidential ballot

Big relief for Donald Trump, US Supreme Court allows his name on presidential ballot

CSK captain MS Dhoni's cryptic post about new ‘role’ leaves fans guessing

CSK captain MS Dhoni's cryptic post about new ‘role’ leaves fans guessing

Google layoffs: Tech giant confirms elimination of hundreds of jobs in ad team tweak

Google laid off around 12,000 people this time last year, about six percent of its workforce, in the face of inflation and rising interest rates 

Google layoffs: Tech giant confirms elimination of hundreds of jobs in ad team tweak

Google on Tuesday confirmed it is eliminating "a few hundred" positions from its global ad team, amid a push to use artificial intelligence for efficiency and creativity.

The job cuts to its "large customer" sales team are intended to result in better support for small and medium size businesses advertising on Google's platform, according to the internet giant.

Expansion of small business ad teams at Google was expected by the company to result in increased hiring this year.

Also read/watch - Sensex crashes 950 Points, Nifty hovers around 21,786 in early trade; HDFC Bank slides 5%

Google made no mention of generative AI, which is disrupting many sectors including advertising.

Last week, Google's cloud computing unit announced new AI tools to help retailers "personalize online shopping, modernize operations, and transform in-store technology rollouts."

Google cited research indicating that some 80 percent of US retailers feel it is urgent to adopt generative AI in their operations.

"In only a year, generative AI has morphed from a barely recognized concept to one of the fastest-moving capabilities in all of technology and a critical part of many retailers' agendas," Google Cloud strategic industries vice president Carrie Tharp said in a release.

New Google AI tools included enabling retailers to easily embed virtual agents in websites or mobile apps to provide personalized help and recommendations to shoppers, according to a release.

Google AI is also being put to work analyzing product images and producing product descriptions or terms suited to optimize discovery in online searches, the company said.

Google laid off around 12,000 people this time last year, about six percent of its workforce, in the face of inflation and rising interest rates.

The Silicon Valley company has since invested heavily in generative AI.


Up Next

Google layoffs: Tech giant confirms elimination of hundreds of jobs in ad team tweak

Google layoffs: Tech giant confirms elimination of hundreds of jobs in ad team tweak

RBI approves interoperable payment system to boost digital transactions

RBI approves interoperable payment system to boost digital transactions

RBI halts IIFL Finance's gold loan operations over regulatory concerns

RBI halts IIFL Finance's gold loan operations over regulatory concerns

Sensex and Nifty reach new peaks, extend 4-day rally

Sensex and Nifty reach new peaks, extend 4-day rally

Tata Motors to spin-off business into two separate listed entities, demerger to take 12-15 months

Tata Motors to spin-off business into two separate listed entities, demerger to take 12-15 months

Majority of customers say they will drop UPI payment method if a transaction fee is charged: Survey

Majority of customers say they will drop UPI payment method if a transaction fee is charged: Survey

More videos

54% of stock market investors belong to these 6 states

54% of stock market investors belong to these 6 states

Delhi's per capita income 2.5 times higher than national average: Finance Minister Atishi

Delhi's per capita income 2.5 times higher than national average: Finance Minister Atishi

Luxury flats sale soars: Signature Global sells 1,008 luxury flats in Gurugram for Rs 3,600 crore

Luxury flats sale soars: Signature Global sells 1,008 luxury flats in Gurugram for Rs 3,600 crore

Moody's raises India's 2024 GDP growth estimate to 6.8% from earlier forecast of 6.1%

Moody's raises India's 2024 GDP growth estimate to 6.8% from earlier forecast of 6.1%

Monday's market opening: Nifty hits record high, Sensex rises 178 points

Monday's market opening: Nifty hits record high, Sensex rises 178 points

Gold, Silver Price Today March 04, 2024: Check Latest Rates in Mumbai, Delhi, Chennai, Bengaluru

Gold, Silver Price Today March 04, 2024: Check Latest Rates in Mumbai, Delhi, Chennai, Bengaluru

Paytm Payments Bank may face loss of banking license: Report

Paytm Payments Bank may face loss of banking license: Report

Japan's Nikkei surpasses 40,000 points for first time

Japan's Nikkei surpasses 40,000 points for first time

Info Edge apps restored on Google Play amidst government assurance

Info Edge apps restored on Google Play amidst government assurance

Anant Ambani-Radhika Merchant pre-wedding celebration cost revealed

Anant Ambani-Radhika Merchant pre-wedding celebration cost revealed

Editorji Technologies Pvt. Ltd. © 2022 All Rights Reserved.