Festive auto sales surge 19%, rural markets drive growth: FADA report

The 42-day festive period spanning from Navratri through 15 days post-Dhanteras witnessed a significant surge in vehicle sales, marking a new milestone. FADA's analysis revealed an unprecedented growth across various automotive segments, except for a slight dip in the tractor category.

Manish Raj Singhania, President of FADA, highlighted to Business Today the 19% upswing in vehicle sales, which soared to 37.93 lakh units compared to last year's 31.95 lakh during the same period.

Notably, two-wheelers, three-wheelers, commercial vehicles, and passenger vehicles recorded substantial hikes of 21%, 41%, 8%, and 10%, respectively. However, the tractor segment experienced a marginal decline of 0.5%.

Breaking down the figures, the festive period witnessed the sale of 28.93 lakh two-wheeler vehicles, marking a notable increase from the previous year's 23.96 lakh units. Additionally, 5.4 lakh passenger vehicles, 1.4 lakh three-wheelers, and 1.2 lakh commercial vehicles were sold, collectively summing up to 37.93 lakh vehicles during the festive period.

Singhania attributed the surge in two-wheeler sales to rural areas, underscoring their substantial contribution to the overall growth. He also noted a sluggish start during Navratri for passenger vehicles, which picked up momentum and ended the period with a 10% growth by Diwali.

The surge in vehicle sales aligns with FADA's earlier projections made during the September vehicle sales data, setting the stage for a promising festive season in the automotive industry.

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