Highlights

  • Aveda is a vegan hair, skin care and body care brand
  • Aveda will target Delhi-NCR and Mumbai
  • Both the companies declined to share investment numbers

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The first co-branded salon has been launched in Bengaluru with plans to open two additional salons this year.

Leading beauty retailer Nykaa has joined hands with global cosmetic giant Estee Lauder to launch premium hair care brand - Aveda salons in India.

While the contour of the deal has not been disclosed, Nykaa has opened a Nykaa-Aveda branded salon in Bengaluru and will follow it up by opening two more in Mumbai and Delhi.

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According to reports, Aveda will use Nykaa’s distribution network to expand its presence in the domestic market.

The salons will be branded ‘Aveda X Nykaa’ and will have a strong focus on offering luxury professional hair care services, among others.

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Founded in 1978 as a cruelty-free brand, Aveda is known for its vegan hair, skin and body products. It is sold in over 45 countries and territories.

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