CSK Exclusive | N Srinivasan unplugged on the billion dollar brand & the ‘King’ of CSK

Four wins, a stellar comeback and a consistent on-field performance all are aiding Chennai Super Kings (CSK) to be soon throned India's first billion-dollar sports franchise.

Editorji speaks to the patriarch of Chennai Cricket N Srinivasan as he opens up like never before on the brand journey and the road ahead with the ‘King’ of the team MS Dhoni.

Also Read | CSK Exclusive N Srinivasan unplugged on the billion dollar brand, the ‘King’ of CSK

The big IPL bet: Brand to revenue

From the $90 million bid to $1 billion brand N Srinivasan reminds investors of his conviction even in 2008 that CSK one day will overtake the market-value of parent company India Cements. Sharing the benefits of the CSK value with India Cements shareholders reiterated the commitment the group has on creating value for all. “Value of the only house u have, you won’t sell it. We are in for the sport and with more teams coming in it is just getting better”. With a soaring media rights kitty (buzz of $5 billion this year) India Cements MD is confident that the revenue model will work even for the new teams with smashing valuations.

Will CSK list?

Marquee investors such as LIC and Radhakrishnan Damani have seen their investment CSK shares soar from Rs 15 to over Rs 200 in just a span of 3 years. Many analysts are looking to see if there will be a 'Whistle Podu’ IPO as the brand and share value are up 20 times since the return from suspension. This is a decision for the board, answers the CSK owner as he defers the listing question without ruling it out.

MSD: The biggest asset, evaluating the relationship and risk

With MS Dhoni playing for Chennai Super Kings since 2008, what has led to this long relationship, why does Chennai love its 'Thala'. Will MS Dhoni play another season of the Indian Premier League for the Chennai Super Kings? N Srinivasan has a 'Good News' to share.

Also Read | Chennai Super Kings reward Neeraj Chopra with ₹1 crore, present special jersey