Crypto focusses on Gen Z as Ranveer raps up the growing numbers of digital investors

Cryptocurrency trading app CoinSwitch Kuber's new ad featuring Ranveer Singh is sending a clear signal from Gen Z to North Block that crypto is the new mainstream investing for the new kids on the block.

The average age of the 11 million users of 18-month old CoinSwitch Kuber, is 25, and over half of them reside outside traditional tech cities such as Bangalore, Mumbai or Delhi.

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Playing on the changing field of investment, Ranveer Singh will feature in three ad films for CoinSwitch Kuber’s ongoing ‘Kuch Toh Badlega’ campaign. The platform aims to target 50 mn Indian crypto users in 2 years.

The total market cap of cryptocurrencies across the world is $2.5 trillion mark and with 10.7 crore crypto owners, India is topping the list of the digital ownership globally.