BCCI announces SBI Life as a Official Partner for 2023-2026 cricket season, starting with IND vs AUS ODI

The Board of Control for Cricket in India announced SBI Life as an official partner for the upcoming BCCI Domestic and International Season from 2023 to 2026.

Under the terms of the agreement, SBI Life has entered into a 3-year partnership with the BCCI. This collaboration will kick off with the three-match One Day International (ODI) series against Australia, scheduled to begin on September 22.

BCCI president Roger Binny on the announcement of new official partner SBI Life

BCCI president Roger Binny said after the announcement of new official partners, "We are thrilled to announce our partnership with SBI Life as the official partner of BCCI for both domestic and international cricket. SBI Life has been one of the torchbearers in the insurance sector and we are looking to build a solid partnership to take Indian cricket forward."

BCCI Secretary Jay Shah on SBI Life as a New Official Partner

"We are delighted to welcome SBI Life on board as an Official Partner for BCCI's Domestic and International Season for the course of the next three years, ahead of the prestigious ICC Men's Cricket World Cup 2023. SBI Life's commitment to excellence aligns perfectly with BCCI's vision for cricket. This collaboration reflects our commitment to promoting and supporting the sport of cricket at all levels. We look forward to a fruitful partnership that will enhance the cricketing experience for fans and players alike," BCCI Secretary Jay Shah also said.

BCCI Vice-President Rajeev Shukla on SBI Life as a new Official Partner

BCCI Vice-President Rajeev Shukla said, "As we enter this exciting new chapter with SBI Life, we are confident that this partnership will not only strengthen the financial ecosystem of Indian cricket but also elevate the sport to greater heights. We are confident that this collaboration will bring fresh energy to the world of cricket."

BCCI Treasurer Ashish Shelar on New Collaboration

BCCI Treasurer Ashish Shelar said, "Our collaboration with SBI Life underscores our commitment to cricket's grassroots development and our dedication to providing the best possible experience for our fans. We're looking forward to a successful innings together."

BCCI Joint Secretary Devajit Saikia on New Collaboration

BCCI Joint Secretary Devajit Saikia said, "We extend a warm welcome to SBI Life as they join us in shaping the future of cricket in India. We're excited about the possibilities this partnership brings to the world of sports. Together, we'll script new success stories and celebrate the spirit of the game."

Ravindra Sharma, SVP & Chief of Brand & Corporate SBI Life Insurance

Ravindra Sharma, Chief of Brand, Corporate Communication and CSR, SBI Life Insurance, said, "In the context of sports in India, cricket as a sport has unfailingly united our nation over the years and BCCI's undeniable role in nurturing the sport across the length and breadth of the country is well respected. As a brand driven to make a meaningful connect with the consumer, SBI Life's association as the official partner of BCCI with its undisputed reach and impeccable credibility is a marketer's delight.

We look forward to leveraging SBI Life's association with BCCI to establish a deeper connect with the consumer and impress upon the need for insurance as an enabler for individuals to pursue their dreams. We sincerely hope the visibility offered by the sport will go a long way in spreading awareness about the importance of insurance and furthering the national agenda of 'Insurance for all' by 2047."