Apple's aggressive expansion plan, new stores across Europe and Asia Pacific region

Apple is preparing for an aggressive expansion plan. Not only is the tech giant planning to expand its retail network in Asia, including in India but Apple also plans on revamping its existing locations in both U.S and Europe.

In the next 3-4 years, Apple plans to open a host of new stores. This includes 15 new stories in Asia, 5 in Europe and Middle East and another 4 in U.S and Canada. In addition to the new stories, Apple also plans to revamp or relocate at least 50 stores in Asia, Europe and North America, as per a Bloomberg report.

The main focus of Apple’s expansion plan is the Asia-Pacific region, with 21 new or revamped sites by 2027. This market generated about $130 billion of Apple’s revenues last year, which is around a third of its total.

The tech giant has big plans for India as well, which has emerged as a critical market for the company. After opening its first two stories in Mumbai and Delhi in April, the company is in talks to establish three more stores in India by 2027. As per an Economic Times report, Apple’s two India stories – Apple BKC and Apple Saket have achieved impressive monthly sales figures of ₹22-₹25 crore each.

Meanwhile, even with US-China relations souring, Apple is still dependent on the Asian nation both as a manufacturing partner and a market. As per the Bloomberg report, Apple looks to bring fresh luster to its 22-year-old retail operation. The idea is to build Apple’s brand in growth markets, such as India, while also giving consumers in the US and Europe a better experience.

Apple currently has more than 520 stores in 26 countries, with roughly half of them located in the US.