Akshaya Tritiya 2024: Quick commerce platforms to deliver gold & silver coins in 10 minutes

This Akshaya Tritiya you can get your gold and silver delivered on your doorsteps in just 10 minutes. In a bid to boost sales, quick commerce businesses in India are latching on to the occassion to deliver gold and silver coins to users.

Gold, Silver delivery

Swiggy Instamart, Tata’s bigbasket, and Zepto have partnered with various gold-focussed platforms and companies to home deliver the precious metals.

In a post on X, Blinkit cofounder and CEO Albinder Dhindsa said that the quick commerce platform will deliver gold and silver coins along with deity photos, fresh flowers and other puja essentials in 10 minutes.

Happy Akshaya Tritiya in advance to everyone celebrating tomorrow 💛

You can get authentic Gold & Silver coins, pooja needs, deity photos, fresh flowers and more in 10 minutes. pic.twitter.com/S5ywHyG4fJ

— Albinder Dhindsa (@albinder) May 9, 2024

Meanwhile, Zepto has tied up with Jar a investment tech platform to deliver the coins from its in-house jewellery brand Nek. This was posted on X by Co-founder & CEO Jar Nishchay AG.

On this Akshay Trititya, get your @nekjewelry gold coins on @ZeptoNow :)@JarAppHQ @misbahspeaks pic.twitter.com/7p7vnDDwLb

— Nishchay (@agNishchay) May 9, 2024

Similarly, Swiggy Instamart in a statement mentioned that it has partnered with Malabar Gold and Diamonds and Muthoot Exim to deliver Gold and Silver coins of different grams. Swiggy Instamart will also deliver allied products such as silver spoons, silver glasses, flowers, puja essentials for users on Akshaya Tritiya.

“Akshaya Tritiya holds deep significance in Hindu culture, symbolizing prosperity and abundance. The day is also considered auspicious for the purchase of gold and silver. Swiggy Instamart has collaborated with Malabar Gold & Diamonds and Muthoot Exim to bring certified gold and silver coins to the doorsteps of customers within minutes, making it easier than ever to celebrate the auspicious occasion with the purchase of precious metals,” said Swiggy.

Swiggy has also said that gold coins purchased through Instamart will be available in 24 carats and 999% purity while silver coins will come with 999% purity.

“The success of last year’s Dhanteras coin sales highlights the rising consumer interest in quick commerce for auspicious purchases. Partnering with reputed brands only bolsters their trust. Our teams stand ready to meet the increased demand, ensuring a seamless experience for all this Akshaya Tritiya,” said Swiggy Instamart’s CEO Phani Kishan.

Tata owned Big Basket has partnered with Tanishq and MMTC-PAMP to offer gold and silver coins and bars for users in 10 minutes. As per Big Basket, it will list offerings such as MMTC-PAMP Lakshmi Ganesh (999.9 purity) silver coins, 22 carat gold coins, among others.

“Our collaboration with Tanishq… ensures that our customers can celebrate Akshaya Tritiya with the finest gold coins, reflecting prosperity and elegance. Additionally, our partnership with MMTC-PAMP… brings to our customers high-quality silver coins, adding a touch of purity and tradition to their celebrations. All of these will be delivered in 10 minutes," said chief buying and merchandising Officer at BigBasket, Seshu Kumar Tirumala.

As per industry insiders, 15 to 20 tonnes of gold is reportedly sold around Akshaya Tritiya. However, this year the demand is expected to be subdued due to the rising gold prices.

Also watch: Gold, Silver Price Today May 10, 2024: Check Latest Rates in Mumbai, Delhi, Chennai, Bengaluru