Air India new logo: Netizens react to the rebranding; here's what they said

Netizens never seem to give up the chance to react on social media. This time the internet is filled with mixed reactions on Air India's new logo. The Tata Group's airline has now ditched its red arched window accents for a sleeker livery that will see its tail fin painted in hues of gold, red and purple, along with a red and gold underbelly emblazoned with its name in bold.

Here's how netizens reacted:

One user called the logo sleek but said the livery tends to put one off at first as it's seen mostly like a medley/plane having played Holi. Another user Indranil Roy had called the livery simple, clean and bold.

I like the logo, sleek. The livery tends to put one off at first as it's seen mostly like a medley/plane having played Holi.
What struck me was the tail livery extends beyond the tailfin and that creates a visual disturbance to the eyes. Not normally seen.#AirIndia pic.twitter.com/pftpdWXfX5

— Sahil (@Im_SVee) August 11, 2023

I just love simple, clean and bold livery which stand out. My favourite livery has always been KLM. But Air India was not far behind, especially the tail art.

This new AirIndia livery is not my cup of tea! But, it will always be one of my airlines of choice. pic.twitter.com/eG4eEzfG6h

— Indranil Roy (@Indrani1_Roy) August 10, 2023

Meanwhile, a user named Rohan Shetty registered his disappointment on the livery while another person had said that the new logo captures the country's continued illiteracy towards good design.

Had high hopes on the new Air India livery since it’s the same agency which rebranded FIJI air and had done an excellent job but the new Air India livery is too simple and ugly SMH #AirIndia #India pic.twitter.com/iaRNwcSaWZ

— Rohan Shetty (@Rohan25855496) August 10, 2023

New @airindia logo perfectly captures our country's continued illiteracy towards good design 👏🏼👏🏼 pic.twitter.com/coRvvg5sGA

— Jugal Mistry (@holy_photon) August 10, 2023

In a jovial tweet, another user had compared the airline's livery with Ranveer Singh's flamboyant dressing style and said that Air India should name Ranveer Singh as their Brand Ambassador.

#AirIndia should name Ranveer Singh as their brand ambassador. pic.twitter.com/DJ3VLJE1Vv

— Vinayak_ADX (@Vinayak_ADX) August 11, 2023

Congress leader Shashi Tharoor also had something to say on the new design. While he said everyone might get used to the new look, the airline has to focus on fixing the interiors of the plane.

I guess we'll get used to @airindia's new look, which has had mixed reviews: https://t.co/n9HznbRmhk
But what really matters to passengers is fixing the interiors of the planes. Service is good; but the aircraft, seats et al are creaking. The passenger experience comes from…

— Shashi Tharoor (@ShashiTharoor) August 11, 2023

Air India's new brand identity has been designed in partnership with the brand transformation company FutureBrand. Tata Sons Chairman N Chandrasekaran said the new logo signifies limitless possibilities, progressivenes and confidence