Highlights

  • Linda Yaccarino is the new CEO of Twitter
  • Musk: Linda will focus primarily on business operations
  • Musk: I will focus on product design & new technology

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Linda Yaccarino is the new CEO of Twitter

Linda resigned as the global advertising chief of NBCUniversal on Friday. 

Linda Yaccarino is the new CEO of Twitter

Elon Musk on Friday said he has chosen top ad executive Linda Yaccarino as CEO of Twitter as he fights to reverse fortunes at the struggling platform he bought for $44 billion last year.

In a tweet, Musk said he would remain in charge of design and technology at Twitter, with Yaccarino focusing primarily on business operations and turning Twitter into an "everything app" called X.

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