From pizza to paws: how a unique campaign by a US restaurant became darling of the internet

There's a super cool pizza place in New York City that's not just about serving delicious slices but also helping adorable dogs find loving homes. It's called Just Pizza & Wing Co., and they've got a heartwarming way of doing it!

Meet Mary Alloy, the owner of this pizza joint. She loves animals, and one day, while volunteering at the Niagara SPCA, she saw how tough it was for shelter animals to find families. So, she put on her thinking cap and teamed up with Kimberly LaRussa, an SPCA event coordinator, to come up with something special.

And ta-da! The brilliant idea was born - turning pizza boxes into messages of hope for dogs looking for forever homes. Now, when you order a pizza, you might get a box with the cutest doggo on it, just waiting for someone to take them home.

Larry, a charming puppy, hit the jackpot and found a loving family thanks to his pizza box debut. Isn't that pawsitively awesome?

But here's the best part - it's not just a one-time thing. They're on a mission to keep putting doggy profiles on pizza boxes until every furry friend finds a family.

As social media users came across this news, couldn't stop gushing about it. One user even said, "FABULOUS IDEA. My hat is off to the person who came up with the idea." And we totally agree!

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