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Ajio launches British fashion brand ASOS exclusively in India, offering 3,000+ styles with plans to expand to 20,000, enhancing its diverse global fashion portfolio.

British fashion sensation ASOS debuts exclusively on Ajio, here's all you need to know 

<h2>Ajio launches British fashion brand ASOS exclusively in India, offering 3,000+ styles with plans to expand to 20,000, enhancing its diverse global fashion portfolio.</h2>

Fashion enthusiasts, it's time to buckle up! Reliance Retail's fashion e-tailer Ajio announced the launch of British fashion brand ASOS. Originally known as "As Seen on the Screen", the brand will be exclusively available on AJIO.
The launch features over 3,000 options across ASOS's curated portfolio, including ASOS design for Men and Women's wear, ASOS Edition, ASOS Luxe, and Miss Selfridge. ASOS plans to expand its offerings to 20,000 options within a year. Founded in the year 2000 in the UK, ASOS quickly became a global fashion sensation, garnering a massive following worldwide, with over 2 billion visits and more than 80 million orders annually.
ASOS is bringing its signature mix of cool, comfortable, and cutting-edge fashion to India. Available in nine languages and accessible in over 200 markets, the brand offers a curated edit of thousands of products, featuring nearly 900 global and local third-party brands alongside its own fashion-led labels.
Meanwhile, Ajio boasts a diverse collection of over 6,000 brands and a million styles, featuring a mix of exclusive international names, proprietary labels and local brands. And according to Vineeth Nair, CEO of Ajio, this addition further strengthens Ajio's repertoire of top exclusive international brands.
Also watch: <a href="https://www.editorji.com/business-news/zepto-raises-340-mn-hits-5-bn-valuation-quick-commerce-unicorn-defies-funding-winter-1725002038671">Zepto Raises $340 Mn, Hits $5 Bn Valuation: Quick Commerce Unicorn Defies Funding Winter</a>

The influence of Instagram and Facebook influencers on purchases continues to rise, anticipated to flourish during the upcoming festive season: Meta India

Meta's platforms: A dominant force in festive shopping

The influence of Instagram and Facebook influencers on purchases continues to rise, anticipated to flourish during the upcoming festive season: Meta India

As the festive season approaches, Meta-owned platforms, including Instagram, Facebook, and WhatsApp, are increasingly wielding their influence over consumers' buying decisions.
In a recent study commissioned by Meta and conducted by YouGov, a staggering 66% of Diwali shoppers revealed that creators on these platforms played a pivotal role in shaping their purchasing choices. With the festive fervor on the horizon, Meta India foresees the persistence of this trend throughout this year's celebrations.
Arun Srinivas, the Director and Head of Ads Business for Meta in India, emphasized the surging importance of personalized content delivered through advertisements on social media channels.
He pointed out that for Diwali shoppers, 69% found it notably convenient to complete their festive shopping due to tailored product recommendations and gift ideas on Facebook and Instagram.
With nearly 650 million internet users in India, Meta's platforms have entrenched themselves as prominent players in the digital landscape. Srinivas stated, "Eight out of 10 Diwali shoppers, for example, watch videos on Meta technologies, largely through Reels. So clearly, one of the key takeaways for us was that short-form video is significant for us."
A compelling trend that has emerged is the inclination towards regional language content. A remarkable 76% of Diwali shoppers express a preference for advertisements in their local language.
Srinivas highlighted the robust growth of this trend year after year and stressed that language is no longer a hindrance in today's interconnected world, thanks in part to the AI-powered content discovery mechanisms driving the Meta platforms.
Srinivas delved into the technological underpinnings that fuel this influence, noting that AI has transcended its historical role of curating content feeds to assist advertisers in achieving their objectives.
"There is a noticeable increase in the proportion of Diwali shoppers likely to use AR/VR tools to explore products," he added. The allure of Augmented Reality (AR) experiences in fostering the festive spirit and aiding purchase decisions is palpable among three out of five shoppers.
Collaborations with renowned businesses such as Maruti, Amazon, and Meesho are on Meta's radar. Srinivas underlined the pivotal role of creators in this dynamic. A study demonstrated that Reels assets created by these influencers yielded superior outcomes across various metrics. Whether catering to fledgling startups or established conglomerates, Meta's platforms have shown their ability to connect with audiences of all sizes.
As the festive season beckons, Meta's platforms are set to wield even more influence over the purchasing behavior of consumers. With the fusion of AI-driven personalization, regional language content, and immersive AR experiences, Instagram, Facebook, and WhatsApp are poised to define the way Indians celebrate and shop during this joyous time.

As per a report by a global thrift retailer, thrifting is becoming a global phenomenon and is expected to grow 127% by 2026.

Thrifting: GenZ shopping style to surge 127% by 2026

As per a report by a global thrift retailer, thrifting is becoming a global phenomenon and is expected to grow 127% by 2026.

GenZs and Millenials never fail to keep up with the latest trends. Be it Y2K Fashion or the Socks and slides craze, they know it alllll! And how can we forget the not-so-latest but relatively new fashion obsession; thrifting. Yes, we all love it and it's here to stay.
The Covid-19 pandemic taught us many things and mainly the value of money. Not so popular five years ago, 'thrift clothes' have redefined the fashion industry and are a one-stop solution.
As per a report by a global thrift retailer, thrifting is becoming a global phenomenon and is expected to grow 127% by 2026. In fact, in India, currently, there are more than 653k Instagram posts about thrift shopping.
Thrifting has also caught the attention of several Bollywood stars such as Alia Bhatt, Genelia Deshmukh, Deepika Padukone and Bhumi Pednekar among others.
People have mastered the art of upcycling and reselling clothes and the best part is that sustainability is the heart of this trend.
Also watch: <a href="https://www.editorji.com/lifestyle-news/fashion-and-beauty/no-or-bleached-brow-is-the-new-it-thing-know-how-it-became-a-trend-1665648470040">No or bleached brow is the new 'IT' thing; know how it became a trend</a>

A new study says consumption of caffeine before shopping impacts what you buy and how much you spend. 

Trying to control impulsive buying? Avoid drinking coffee before shopping

Trying to control impulsive buying? Here's what you need to do 

A new study says consumption of caffeine before shopping impacts what you buy and how much you spend.&nbsp;

A new study has revealed that caffeine consumption impacts what you buy and how much you spend when shopping. Published in the Journal of Marketing, the study highlighted the increasing trend of adding coffee shops near the entrances of retail stores.
For the study, researchers set up an espresso machine at the entrances of a retail chain and home goods store. Upon entering those stores, shoppers were given complimentary caffeinated coffee, water and decaf. While exiting, customers had to share their shopping receipts with the team.
As per the findings, shoppers who drank a cup of caffeinated coffee before shopping spent about 50 per cent more money and bought nearly 30 per cent more items than shoppers who drank decaf or water. The team also found a similar impact of caffeine consumption during online shopping.
Hence, consumers who are trying to control impulsive spending should avoid consuming caffeinated beverages before shopping, the study authors suggested.
Also watch: <a href="https://www.editorji.com/lifestyle-news/food/love-coffee-5-signs-you-re-overdoing-your-caffeine-intake-1641892783313">Love coffee? 5 signs you&rsquo;re overdoing your caffeine intake</a>

Do you also end up buying unnecessary items while ordering grocery? Well, here's an easy guide to plan your grocery shopping well and avoid spending extra money

Save money and avoid loading up junks; follow this easy guide to plan your grocery shopping well

Helpful guide to plan your grocery shopping

Do you also end up buying unnecessary items while ordering grocery? Well, here's an easy guide to plan your grocery shopping well and avoid spending extra money

Whether shopping grocery online or at a store all of us tend to buy unwanted extra items which are mostly high in calorie or unhealthy. Do you agree?&nbsp;
To avoid this here are somethings you may follow:&nbsp;
<ul>
<li>Always think what all you really need and what you just want. Keep the needs in your priority list or cart and strike out the wants.</li>
<li>Instead of over stocking make a list of things you need immediately or for the next two weeks.</li>
<li>Prioritise buying fruits, vegetables, lentils, grains and dairy and then move over to miscellaneous items like coffee, tea leaves, masalas etc.</li>
<li>Have a separate list for non-edible items like cleaning supplies. Again instead of buying extra stuff buy or order only that's needed right away.</li>
<li>Try to order only small packs rather than bigger ones so that they are utilised sooner and don&rsquo;t expire before being used.</li>
<li>Always check expiry dates of items you buy.</li>
<li>Avoid processed and packaged items as much as possible and buy fresh food.&nbsp;</li>
</ul>
Try to follow these steps to save money and also to avoid loading up junks around your home. &nbsp;
Also watch: <a title="Frozen Peas vs Fresh Peas: Which one's healthier?" href="https://www.editorji.com/lifestyle-news/food/frozen-peas-vs-fresh-peas-which-one-s-healthier-1669368108735">Frozen Peas vs Fresh Peas: Which one's healthier?</a>

Study finds link between smartphone addiction and compulsive shopping. 


Blame your phone for your compulsive shopping behaviour: Study 

Study finds link between smartphone addiction and compulsive shopping

Study finds link between smartphone addiction and compulsive shopping.&nbsp;

Are you nomophobic or in simple words, just can't leave your phone alone? If yes, then be careful as a new study suggests it might lead to compulsive shopping behaviour.&nbsp;
Published in Computers in Human Behavior, the research investigated the impact of smartphones on consumers' spending habits. The findings were based on a survey of more than 250 participants belonging to Generation Z.&nbsp;
Researchers found that 90% of consumers, especially youngsters are encouraged to buy things through online ads. And, spending more time on the phone may automatically lead to shopping compulsively.&nbsp;
Also watch: <a href="https://www.editorji.com/lifestyle-news/fashion-and-beauty/thrifting-genz-shopping-style-to-surge-127-by-2026-1665906187186">Thrifting: GenZ shopping style to surge 127% by 2026</a>

Diwali is around the corner and it's time to get your traditional game on. We have chalked out some of them for you to get inspired from this Diwali, take a look! 

Diwali 2022: From chikankari to ethnic bottoms; know what's trending in men's fashion this festive season

Diwali is around the corner and it's time to get your traditional game on. We have chalked out some of them for you to get inspired from this Diwali, take a look!&nbsp;

Hey boys, Diwali is knocking at our doors and it's time to get your traditional game on! After all why should girls have all the fun? Wink!!!
Men's fashion reels and trending videos are all over the social media. And we have chalked out some of them for you to get inspired from this Diwali. Take a look!&nbsp;
<h3>Nehru Jackets</h3>
Nehru jackets can never go out of style and can be best paired with long or short kurtas. If you are not a fan of kurtas, your favourite shirt can also come to your rescue.
<h3>Short Kurtas</h3>
When you go out for your card parties, keep it casual yet fashionable. Short kurtas are usually mid-thigh or hip-length and can be paired up with jeans, trousers, or dhotis depending on your fashion style.
<h3>Embroidered Kurtas</h3>
Always talk of the town, Chikankari or other thread work kurtas are a must in every man's wardrobe. They are comfortable, hustle free and available in many styles and colours.
<h3>Ethnic bottoms</h3>
There's always some confusion about what to pair your kurtas with. There are plenty of options available in the market nowadays, like salwars, jhodhpuri pants, palazzo-style pants or traditional yet stylish churidar that never fails to impress.
Also watch: <a href="https://www.editorji.com/lifestyle-news/fashion-and-beauty/diwali-2022-from-indigo-motifs-to-organza-know-what-all-is-in-for-this-festival-season-1665556326137">Diwali 2022: From Indigo motifs to Organza; know what all is in for this festival season</a>

In India, 57 or 21% of the 271 operational shopping malls are ghost malls. Know what is it and the impact

Decrypted| India has 57 'ghost malls', know all about it's impact

Knight Frank report says India has 57 'ghost malls'; know what is it 

In India, 57 or 21% of the 271 operational shopping malls are 'Ghost Malls'. Know all about it.

Some of the malls in India are haunted, well not literally but the data is saying so. Wondering what are we talking about? According to a report by international property consultant, Knight Frank, 57 of the 271 operational shopping malls in India are in a dilapidated state and need immediate rescue. This research report has termed these shopping centres as 'Ghost Malls'.&nbsp;
<h3>What are 'Ghost Malls'?</h3>
According to the Knight Frank report, a mall with a vacancy of more than 40% is considered a ghost mall. These abandoned malls have high vacancy rates or low consumer traffic levels and that makes them deteriorate in some manner.&nbsp;
The data suggests that the Delhi (NCR) region has the largest 3.35 million square feet of space occupied by such malls. Bengaluru has 1.38 million sq. ft. of space occupied by them, followed by Hyderabad with 1.14 million sq ft and Mumbai with 1.13 million sq ft space. The other Indian cities with large number of ghost malls, are Ahmedabad (0.37 million sq ft); Pune (0.37 million sq ft); Kolkata (0.32 million sq ft), and Chennai (0.33 million sq ft), respectively.
<h3>Reasons behind India having so many 'Ghost Malls':</h3>
There are multiple factors that contribute to the rise in the stocks of ghost malls in the country:
1. Lack of due diligence
2. Mall shortcomings like size, ownership patterns, design issues, faulty layouts
3. Lack of customer walk flow management
4. Rise in online shopping
5. Lack of anchor tenants
Notably, this is not an entirely gloomy scenario as Knight Frank's report also gave positive news on retail sales in the malls and said that they are expected to touch $39 billion by 2028.
Also Read: <a href="https://www.editorji.com/lifestyle-news/explained-moonlighting-and-the-controversy-around-it-1662785284608">EXPLAINED: Moonlighting and the controversy around it!</a>

Diwali Shopping: best offers you shouldn't miss this festival season 

As the festival of lights, Diwali is around the corner, banks, non-banking financial companies (NBFCs) and housing finance companies (HFCs) have rolled out a slew of offers to bring more light on the Diwali festive mood

As the festival of lights, Diwali is around the corner, banks, non-banking financial companies (NBFCs) and housing finance companies (HFCs) have rolled out a slew of offers to bring more light on the Diwali festive mood. EJ lists out few festive season offers for you:&nbsp;
Cashbacks and discounts are the most popular. They are introduced to minimise a portion of upfront costs while making a purchase. They generally run throughout the year. However, the quantum and frequency of such offers increase intensively during the extended period of festivities.
Spend based offers are generally floated for all customers transacting through credit and debit cards. However, these offers are categorically designed to encourage a consumer to spend a set amount during a predetermined duration, following which he can qualify for the spend-based cashback, a gift voucher, bonus rewards, or maybe a complimentary access to a premium privilege and much more.
Pre-approved loans: They are predominantly made to repeat customers and prime categories of existing clientele. Most lenders table pre-approved or pre-qualified offers for a premium credit card, a personal loan on a preferential rate of interest (ROI), a home loan of a higher loan-to-value (LTV) or a car loan to fund up to 100 percent of the ex-showroom value of the vehicle. A loan against a credit card and a top-up loan for an existing facility at better rates are some of the lucrative offerings for prime customers as one can secure credit on lower interest rates, compared to the conventional interest charges throughout the year.&nbsp;

Amazon India&rsquo;s much-awaited &lsquo;Great Republic Day Sale&rsquo; starts from midnight on January 20 with great deals &amp; offers on a range of Amazon devices. From Echo smart speakers and displays to Fire TV devices, customers can avail up to 40% discount and great deals across Amazon Devices. Furthermore, customers shopping during the Great Republic Day Sale can save more by getting an extra 10 % instant discount with SBI Credit cards. Customers can also avail discounts via Amazon Pay ICICI Credit card and Amazon Pay Later.

Amazon Great Republic Day Sale: up to 40% off on select Amazon devices

Amazon India&rsquo;s much-awaited &lsquo;Great Republic Day Sale&rsquo; starts from midnight on January 20 with great deals &amp; offers on a range of Amazon devices.

Amazon India&rsquo;s much-awaited &lsquo;Great Republic Day Sale&rsquo; starts from midnight on January 20 with&nbsp;up to 40% discount and great deals on a range of Amazon devices including&nbsp;Echo smart speakers, Echo displays and Fire TV devices.&nbsp;Furthermore, customers shopping during the Great Republic Day Sale can save more by getting an extra 10 % instant discount with SBI Credit cards. Customers can also avail discounts via Amazon Pay ICICI Credit card and Amazon Pay Later.
&nbsp;
&nbsp;
Amazon Great Republic Day Sale kicks off on January 20
Up to 40% off on Amazon Echo, Fire TV and Kindle devices
Extra 10 % instant discount with SBI credit cards
&nbsp;

Amazon India&rsquo;s much-awaited &lsquo;Great Republic Day Sale&rsquo; starts from midnight on January 20 with&nbsp;up to 40% discount and great deals on a range of Amazon devices including&nbsp;Echo smart speakers, Echo displays and Fire TV devices.&nbsp;Furthermore, customers shopping during the Great Republic Day Sale can save more by getting an extra 10 % instant discount with SBI Credit cards. Customers can also avail discounts via Amazon Pay ICICI Credit card and Amazon Pay Later.

A new feature is being tested by YouTube that lets users directly purchase products they see in videos. The Google-owned platform is currently piloting this feature with a limited number of creators in the US on Android, iOS, and the Web. If all goes to plan, viewers will be able to see a list of featured products by clicking the shopping bag icon on the bottom left corner of the video. From there, viewers can explore each product&rsquo;s page to see more information, related videos, and purchase options for that product.

YouTube testing a new feature to shop directly from videos

A new feature is being tested by YouTube that lets users directly purchase products they see in videos. The Google-owned platform is currently piloting this feature with a limited number of creators in the US on Android, iOS, and the Web.

A new feature is being tested by YouTube that lets users directly purchase products they see in videos. The Google-owned platform is currently piloting this feature with a limited number of creators in the US on Android, iOS, and the Web. If all goes to plan, viewers will be able to see a list of featured products by clicking the shopping bag icon on the bottom left corner of the video. From there, viewers can explore each product&rsquo;s page to see more information, related videos, and purchase options for that product.
&nbsp;
 YouTube tests new feature to shop directly from videos New feature is being tested in the US on Android, iOS, and the Web Viewers can see buying options, product info and more

A new feature is being tested by YouTube that lets users directly purchase products they see in videos. The Google-owned platform is currently piloting this feature with a limited number of creators in the US on Android, iOS, and the Web. If all goes to plan, viewers will be able to see a list of featured products by clicking the shopping bag icon on the bottom left corner of the video. From there, viewers can explore each product&rsquo;s page to see more information, related videos, and purchase options for that product.

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