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Disney+ Hotstar's live stream of Coldplay's "Music of the Spheres" concert in Ahmedabad captivated audiences, amassing 83 lakh views and 16.5 crore minutes of watch time.

Coldplay's Ahmedabad concert live stream attracts 83 lakh views on Disney+ Hotstar

Disney+ Hotstar's live stream of Coldplay's "Music of the Spheres" concert in Ahmedabad captivated audiences, amassing 83 lakh views and 16.5 crore minutes of watch time.

Disney+ Hotstar announced that the live streaming of Coldplay&rsquo;s Music of the Spheres concert in Ahmedabad received 83 lakh views and accumulated an impressive 16.5 crore minutes of watch time.
Viewers from across India tuned in, with regions including Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal accounting for 85% of the viewership.
&ldquo;This response further strengthens the platform&rsquo;s commitment to democratizing premium entertainment for audiences nationwide at an unparalleled scale,&rdquo; Disney+ Hotstar stated.
Kiran Mani, CEO-Digital at JioStar, commented, &ldquo;At Disney+ Hotstar, curating live-streaming experiences goes beyond business. It is driven by our vision to empower audiences across the nation with unmatched entertainment at an unprecedented scale. The overwhelming response to Coldplay&rsquo;s Music of the Spheres live stream is a testament to our commitment to democratizing access to premium experiences, breaking barriers, and redefining how India engages with global entertainment. This is just the beginning of an era where technology and storytelling come together to unlock endless possibilities in live entertainment.&rdquo;
Commenting on the success, Sanjog Gupta, CEO-Sports at JioStar, said, "At Disney+ Hotstar, we specialise in delivering compelling and immersive coverage of large-scale live events. We're continually striving to serve elevated experiences combining our strength in story-telling with the power of shared emotional connections. Coldplay Live is a perfect example of how we bring world-class live entertainment and the power of unmissable, shared moments to millions across India."
To promote the live event, Disney+ Hotstar launched an integrated marketing campaign targeting Coldplay fans and new users, inviting them to be part of the live experience.
The platform provided interactive features, such as Coldplay lyrics integration, which allowed fans to engage with the concert in real-time. Influencers also rallied their followers and hosted watch parties to amplify the event&rsquo;s reach.
Strategic campaign integrations and impactful placements were executed across platforms like BookMyShow, Swiggy, Spotify, and YouTube.
Disney+ Hotstar partnered with brands including Jameson Ginger Ale (Co-Powered By Sponsor), Cisco (Livestream Event Partner), and Courtyard by Marriott (Livestream Associate Sponsor) to enhance the concert experience for subscribers.
As part of their Music of the Spheres World Tour, Coldplay held three shows at the DY Patil Stadium in Navi Mumbai on January 18, 19, and 21. The band&rsquo;s final performances in India took place at Ahmedabad&rsquo;s Narendra Modi Stadium on January 25 and 26.
ALSO READ: <a href="https://www.editorji.com/entertainment-news/vir-das-stands-up-for-coldplay-concert-newcomers-during-historic-india-tour-1738042972479" target="_blank">Vir Das stands up for Coldplay concert newcomers during historic India tour</a>

Instagram has introduced Live Rooms, a feature that allows up to four people to livestream together on Instagram at the same time.

Instagram introduces Live Rooms feature that lets up to four people livestream at once

Instagram has introduced Live Rooms, a feature that allows up to four people to livestream together on Instagram at the same time. The social media platform recently allowed viewers purchase "badges" to interact with their favourite creators. The new feature comes amid a boom in live chats on apps like Clubhouse.

Instagram has introduced Live Rooms, a feature that allows up to four people to livestream together on Instagram at the same time.
The social media platform recently allowed viewers purchase "badges" to interact with their favourite creators. The new feature comes amid a boom in live chats on apps like Clubhouse.
&nbsp;
Also Read: <a href="https://www.editorji.com/story/instagram-may-soon-add-vertical-story-as-new-feature-bid-to-woo-tiktok-users-1612544417216">Instagram may soon add vertical story as new feature, bid to woo Tiktok users?</a>

Twitter has announced that it's shutting down its live-streaming app Periscope due to declining usage over the last few years, and high maintenance costs.

Twitter says it's shutting down the Periscope live-streaming app

Twitter has announced that it's shutting down its live-streaming app Periscope due to declining usage over the last few years, and high maintenance costs. The micro-blogging platform said Periscope has been in "an unsustainable maintenance-mode state", and leaving it in its current state would not be the right decision. It's worth noting that Periscope's abilities that have been integrated into Twitter will still be available, but the dedicated app will be removed from app stores by March 2021.

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