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Zomato has announced the rebranding of its parent company to Eternal Ltd., sparking widespread online discussion. However, the food delivery app will continue to operate under the Zomato brand, ensuring no changes for customers.

Zomato reacts to rebranding buzz: Internet goes wild over ‘Eternal’

Zomato has announced the rebranding of its parent company to Eternal Ltd., sparking widespread online discussion. However, the food delivery app will continue to operate under the Zomato brand, ensuring no changes for customers.

Zomato&rsquo;s recent announcement regarding the rebranding of its parent company to Eternal Ltd. created a wave of speculation across social media.
Netizens were quick to assume that their favorite food delivery app was undergoing a major transformation. The confusion led to a flood of reactions, with many questioning the fate of Zomato&rsquo;s core food delivery service.
<h3>Zomato&rsquo;s Name Changed? Here&rsquo;s the Truth</h3>
The speculation began when Zomato CEO Deepinder Goyal shared an official announcement via X. His post included a link to a letter titled &ldquo;Announcement&rdquo; (hosted on eternal.com), which explained the reasoning behind the name change.
&nbsp;
<blockquote class="twitter-tweet">
Announcement - <a href="https://t.co/UN3aL8XuR7">https://t.co/UN3aL8XuR7</a>
&mdash; Deepinder Goyal (@deepigoyal) <a href="https://twitter.com/deepigoyal/status/1887466772522991973?ref_src=twsrc%5Etfw">February 6, 2025</a></blockquote>
&nbsp;
&nbsp;
The letter stated:
"When we acquired Blinkit, we started using &lsquo;Eternal&rsquo; (instead of Zomato) internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to Eternal the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd."
Essentially, the name change only applies to the parent company and not to the Zomato app itself, ensuring that users can continue to use the food delivery service as usual.
<h3>Zomato&rsquo;s Response to the Rebranding Buzz</h3>
While the internet was abuzz with reactions, Zomato embraced the moment with its signature quirky humor.
&nbsp;
<blockquote class="twitter-tweet">
guys eternal is the parent company - the app will remain zomato 😭😭😭 <a href="https://t.co/GuWA6m6fob">pic.twitter.com/GuWA6m6fob</a>
&mdash; zomato (@zomato) <a href="https://twitter.com/zomato/status/1887747822440620222?ref_src=twsrc%5Etfw">February 7, 2025</a></blockquote>
&nbsp;
&nbsp;
The company&rsquo;s social media team actively responded to user queries and memes, adding to the excitement surrounding the announcement.
<h3>Social Media&rsquo;s Reaction to the Rebranding</h3>
The rebranding news left many users perplexed, with some assuming that a new &ldquo;Eternal&rdquo; app would soon launch, integrating Zomato, Blinkit, and other services.&nbsp; Check out some of the reactions: <img src="https://cdn.editorji.com/67a5e65befce6_1738925659.png" width="479" height="273">
<img src="https://cdn.editorji.com/67a5e674c06fd_1738925684.png" width="476" height="117">
<img src="https://cdn.editorji.com/67a5e6ce790fd_1738925774.png" width="409" height="502">
<img src="https://cdn.editorji.com/67a5e6f7a2c3a_1738925815.png" width="506" height="111">
&nbsp;
<h3>Why Zomato Rebranded Its Parent Company?</h3>
<img src="https://cdn.editorji.com/67a5e7a022f0e_1738925984.jpg" width="531" height="480">
Deepinder Goyal clarified that the decision to rename Zomato Ltd. to Eternal Ltd. was driven by the company&rsquo;s expansion beyond food delivery. Over time, Zomato has diversified its operations, including:
Blinkit (Quick-Commerce Service) &ndash; A platform offering rapid grocery and essentials delivery.
Hyperpure (B2B Kitchen Supplies) &ndash; A service providing fresh and high-quality ingredients to restaurants.
District (Lifestyle Application) &ndash; A venture catering to lifestyle and retail needs.
According to Goyal, Blinkit&rsquo;s growing prominence made it evident that the company had evolved beyond being just a food delivery service. The new name, Eternal Ltd., reflects Zomato&rsquo;s wider business ambitions across multiple sectors.
<h3>Financial Performance and Future Plans</h3>
Despite the excitement surrounding its rebranding, Zomato reported a 57.3% drop in net profit during the October-December quarter of FY24. The company posted a profit of ₹59 crore, significantly lower than the ₹138 crore recorded in the same period last year.
The decline in net profit is attributed to increased spending on Blinkit, as Zomato aggressively expands its quick-commerce operations. The company continues to invest in opening more fulfillment centers, strengthening its presence in the highly competitive instant-delivery market.
<h3>What Users Should Expect</h3>
For Zomato users, the rebranding of its parent company won&rsquo;t change anything in their day-to-day experience. The food delivery app will continue to function under the Zomato brand, while Eternal Ltd. will oversee Zomato, Blinkit, and other ventures.
With this strategic shift, Zomato (now under Eternal Ltd.) aims to position itself as a multi-faceted tech giant, diversifying its services beyond food delivery. Whether this move proves successful in the long run remains to be seen, but one thing is clear&mdash;the Zomato app is here to stay.

Swiggy and Zomato hiked platform fees by 20%, that is 1 rupee per order but it translates to a significant boost to revenue and profits.

Swiggy, Zomato hike platform fee - What it means for you

Swiggy and Zomato hiked platform fees by 20%, that is 1 rupee per order but it translates to a significant boost to revenue and profits.

Ordering from Swiggy and Zomato just got more expensive. Both platforms have increased their platform fees by 20% in key markets like Mumbai, Delhi, and Bengaluru. That means with every order, you're now paying 6 rupees as the platform fee instead of 5.
But that&rsquo;s not all &ndash; in Mumbai and Bengaluru, Swiggy is already hinting at another hike to 7 rupees.
Currently, though, the 7 rupees fee is currently struck-off and discounted to 6 rupees at checkout.
Both platforms introduced a platform fee of 2 rupees in 2023, and since then, the fee has been gradually increased. Why? Because customers seem willing to pay without reducing their order volumes.
This fee is separate from delivery charges, restaurant fees, GST, and applies even if you&rsquo;re enrolled in any of their loyalty programs
Now, why is this hike necessary? While a 1 rupee increase per order may seem small, for Zomato, which handles around 2.2-2.5 million daily orders, this translates to an additional daily income of 25 lakh rupees! That's a significant boost to their revenue and profits.
Although Swiggy and Zomato charge a commission to restaurants, currently capped at 25% to 30%, this cap has been a major point of contention. But that&rsquo;s a story for another day.
In the meantime, Swiggy has also launched an Eco Saver option.
By grouping orders, you get your food slightly later, save a few rupees, and reduce your carbon footprint. A win-win for you and the planet.
So, as the costs of ordering via food delivery apps add up, it&rsquo;s important to stay informed and make smart choices. Make sure to hit that subscribe button and ring the bell for more updates on this evolving story and other business news. Thanks for watching.
Don't forget to like, share, and comment below on how these changes are impacting you. See you in the next video.

Love to order in? Think twice. A new study has suggested that paper bags and compostable paper bowls contain toxic chemicals that are harmful to health.

Food packaging contains toxic chemicals that may increase the risk of cancer: Study

Love to order in? Think twice. A new study has suggested that paper bags and compostable paper bowls contain toxic chemicals that are harmful to health.

A new study has found that fast-food packaging including paper bags and compostable paper bowls contain toxic chemicals that are not only harmful to your health but to the environment as well.
Published in the journal Environmental Science, researchers tested 42 kinds of paper food packaging including sandwich and burger wrappers, popcorn serving bags, and greasy papers that are used to pack desserts and doughnuts.
The findings suggested that 45 per cent of the samples contain fluorine which may increase the risk of cancer, reduce immunity and fertility and alter metabolism.

Imagin the next meal that you order from Zomato could well get delivered by Deepinder Goyal, founder and CEO of the company? Well, that happen in real!

Zomato CEO Deepinder Goyal delivers orders wearing red t-shirt once every 3 months

Will you recognise Zomato's CEO Deepinder Goyal if he delivers your food?

The supposed effort by the food delivery company to keep its ear to the ground was appreciated by Twitter users

Imagin the next meal that you order from Zomato could well get delivered by Deepinder Goyal, founder and CEO of the company? Well, that happen in real! Goyal and other senior managers of the company wear the official red Zomato t-shirt once in three months and deliver orders, revealed Sanjeev Bikchandani, owner of Naukri.com and an investor in Zomato.&nbsp;
Bikhchandani today in a tweet said, ''Just met Deepinder Goyal and the <a href="https://www.editorji.com/india-news/local/fight-on-cam-zomato-delivery-exec-security-guard-come-to-blows-at-noida-housing-society-both-arrested-1665336272302">zomato</a> team. Delighted to learn that all senior managers including Deepinder don a red Zomato tee, get onto a motorcycle and spend a day delivering orders themselves at least once a quarter. Deepinder tells me that thus far nobody has recognised him.&rdquo;
Twitterrati&rsquo;s and users of <a href="https://www.editorji.com/business-news/zomato-ceo-deepinder-goyal-takes-a-pay-cut-for-fy22-1654695835251">Zomato CEO Deepinder Goyal</a>&nbsp; lauded the efforts and commented on it as &lsquo;inspiring&rsquo; and &lsquo;superb initiative&rsquo;.

Wage cuts and grueling working conditions have led to a rare protest and strike among workers in Dubai in the food delivery sector for 3 days. For a second time in a month food delivery workers refused to report to their jobs. Delivery drivers in Dubai are  under-paid immigrant workers and are typically employed via agencies, who reportedly charge them for their working permits, which is illegal as per UAE law.The strike disrupted services of Talabat, a subsidiary of Germany's DeliveryHero in Dubai in a rate show of protest. Last week another delivery service provider Deliveroo halted plans to cut wages of drivers in Dubai after workers went on strike in protest of pay and working conditions.Public protests, industrial action and trade unions are banned in the Gulf State.

Here is why food delivery drivers in Dubai have stopped work

Food-delivery drivers protesting wage cuts and grueling working conditions have gone on an extremely rare strike in Duba

Wage cuts and grueling working conditions have led to a rare protest and strike among workers in Dubai in the food delivery sector for 3 days. For a second time in a month food delivery workers refused to report to their jobs.&nbsp; Delivery drivers in Dubai are&nbsp; under-paid immigrant workers and are typically employed via agencies, who reportedly charge them for their working permits, which is illegal as per UAE&nbsp;law. The strike disrupted services of Talabat, a subsidiary of Germany's DeliveryHero&nbsp;in Dubai in a rate show of protest. Last week another delivery service provider Deliveroo&nbsp;halted plans to cut wages of drivers in Dubai after workers went on strike in protest of pay and working conditions.Public protests, industrial action and trade unions are banned in the Gulf State.

Zomato has promised 10 minute delivery but does this raise the risk for the gig workers. From Karti Chidambaram to Mumbai Commisioner raise concerns on safety. 

Instant food delivery raises questions on delivery risks

Assurance vs Insurance, does the 10 minute delivery raise the risk for gig economy workers? Debate rages on as Zomato goes Instant with 10 minute food delivery

10 minute delivery sparks safety concerns for delivery personnel

There is real rush in the lane of companies lining up for express delivery. As companies&nbsp;accelerate towards the hot new format of 'minimum time' taken to deliver your order it has sparked a debate on the safety and security of delivery personnel and the need for regulation to protect those delivering the rushed orders.&nbsp;
In Parliament&nbsp;Karti P Chidambaram, Congress MP :USE byte But the Congress MP is not the only one raising a voice of concern,&nbsp;Sanjay Pandey, Mumbai&nbsp;Police Commissioner has also stated that they have asked companies&nbsp;to ensure that the delivery boys adhere to traffic rules and do not ride at high speeds or on the footpaths. Police have further asked representatives to ensure that the delivery boys have proper uniforms and that they are not carrying excessive goods on their motorcycles.
Zomato&nbsp;however reassured as it launched it's 10 minute food delivery service plan that "time optimisation will not be done on the road...and safety of delivery personnel will be prioritised."&nbsp;
 A&nbsp;World Bank report states that India had a death every four minutes on its roads. Crashes kill about 1.5 lakh people each year in the country. Last year the safety and insurance offered for delivery personnel took centre stage after a Zomato&nbsp;executive, Salil&nbsp;Tripathy&nbsp;was killed in a road accident while out for delivery.&nbsp;

India's $600-billion grocery retailing industry is rushing into rush delivery are competition is accelerating&nbsp;

There is real rush in the lane of companies lining up for express delivery. As companies&nbsp;accelerate towards the hot new format of 'minimum time' taken to deliver your order it has sparked a debate on the safety and security of delivery personnel and the need for regulation to protect those delivering the rushed orders.&nbsp;
Also read/watch |&nbsp;<a href="https://www.editorji.com/business-news/zomato-goes-instant-10-minute-food-delivery-soon-this-is-how-it-will-work-1647925964391" target="_blank">Zomato goes instant! 10-minute food delivery soon, this is how it will work</a> In Parliament&nbsp;Karti P Chidambaram, Congress MP urged the govt to oversee regulation as he put the spotlight on safety of the gig economy workers that do not have any insurance or assurance from the employers.&nbsp;&ldquo;They have this pressure to have a quicker Turnaround Time (TAT) in order to boost the valuation of the companies that technically do not employ them, resulting in accidents as they carry loads not meant for personal vehicles."
Also read/watch |&nbsp;<a href="https://www.editorji.com/business-news/personal-finance/do-this-before-march-31-else-your-pan-card-will-become-inactive-1647865941712" target="_blank">Do this before March 31 else your PAN Card will become inactive</a> But the Congress MP is not the only one raising a voice of concern,&nbsp;Sanjay Pandey, Mumbai&nbsp;Police Commissioner has also stated that they have asked companies&nbsp;to ensure that the delivery boys adhere to traffic rules and do not ride at high speeds or on the footpaths. Police have further asked representatives to ensure that the delivery boys have proper uniforms and that they are not carrying excessive goods on their motorcycles. Zomato&nbsp;however reassured as it launched it's 10 minute food delivery service plan that "time optimisation will not be done on the road...and safety of delivery personnel will be prioritised."&nbsp;
Also read/watch |&nbsp;<a href="https://www.editorji.com/business-news/maruti-suzuki-to-start-manufacturing-electric-cars-soon-in-india-1647856327725" target="_blank">Maruti Suzuki to start manufacturing electric cars soon in India</a> A&nbsp;World Bank report states that India had a death every four minutes on its roads. Crashes kill about 1.5 lakh people each year in the country. Last year the safety and insurance offered for delivery personnel took centre stage after a Zomato&nbsp;executive, Salil&nbsp;Tripathy&nbsp;was killed in a road accident while out for delivery.&nbsp;

Zomato Instant food delivery in 10 minutes: It is the hot new offering from the delivery hub of Zomato with Deepinder Goyal now accelerating towards 10 minute food delivery with Zomato Instant. Zomato...In An Instant! Taking to social media the Zomato founder stated that he started feeling that the 30-minute average delivery time by Zomato is too slow, and it will soon have to become obsolete. "If we don’t make it obsolete, someone else will," Goyal wrote in a blogpost while announcing the launch of 'Zomato Instant'.So how will it work? Data will drive the appetite. "Each of our finishing stations will house bestseller items (~20-30 dishes) from various restaurants based on demand predictability and hyperlocal preferences. Luckily, the experience of having delivered 1.35 billion orders across India over the years makes our job a little easier," Zomato said.When and Where?Zomato Instant will pilot with four stations in Gurugram from April onwards wrote Goyal as he reassured customers that quality and safety of delivery boys as reiterated that time optimisation does not happen on the road, and does not put any lives at risk. 

Zomato goes instant! 10 minute food delivery soon, this is how it will work

Deepinder Goyal: Customers don’t want to plan, and they don’t want to wait. 

- Start Grocery Delivery - Shut Grocery; Invest in Grofers - Rename Grofers to BlinkIt for 10 min delivery - Loan $150m to BlinkIt - Start own 10 min Food Delivery - Reports: Merge BlinkIt with Co? - Back to square 1, with 10 min option added, millions burnt.

Deepinder&nbsp;Goyal: 30 minute average time delivery to be obsolete soon&nbsp;

<a href="https://www.editorji.com/business-news/lpg-cylinder-prices-hiked-for-the-first-time-since-october-1647917798498" target="_blank">Zomato&nbsp;Instant food</a> delivery in 10 minutes: It is the hot new offering from the delivery hub of Zomato&nbsp;with Deepinder&nbsp;Goyal&nbsp;now accelerating towards 10 minute food delivery with Zomato&nbsp;Instant.&nbsp;
<h3>Zomato...In An Instant!&nbsp;</h3>
Taking to social media the Zomato&nbsp;founder stated that he started feeling that the 30-minute average delivery time by Zomato is too slow, and it will soon have to become obsolete. "If we don&rsquo;t make it obsolete, someone else will," Goyal wrote in a&nbsp;blogpost&nbsp;while announcing the launch of 'Zomato Instant'.
Also Read |&nbsp;<a href="https://www.editorji.com/business-news/lpg-cylinder-prices-hiked-for-the-first-time-since-october-1647917798498" target="_blank">LPG cylinder prices hiked for the first time since October</a>
<h3>So how will it work?&nbsp;</h3>
Data will drive the appetite. "Each of our finishing stations will house bestseller items (~20-30 dishes) from various restaurants based on demand predictability and hyperlocal preferences. Luckily, the experience of having delivered 1.35 billion orders across India over the years makes our job a little easier," Zomato said.
Also Read |&nbsp;<a href="https://www.editorji.com/business-news/air-ticket-prices-to-soar-airlines-now-paying-rs-1-lakh-per-kilolitre-for-fuel-1647487554707" target="_blank">Air ticket prices to soar, Airlines now paying Rs 1 lakh per kilolitre for fuel</a>
<h3>When and Where?</h3>
Zomato Instant will pilot with four stations in Gurugram from April onwards wrote Goyal&nbsp;as he reassured customers that quality and safety of delivery boys as reiterated that time optimisation does not happen on the road, and does not put any lives at risk.&nbsp;
Also Read |&nbsp;<a href="https://www.editorji.com/business-news/zomato-to-take-over-blinkit-the-instant-delivery-platform-1647405514252">Zomato</a><a href="https://www.editorji.com/business-news/zomato-to-take-over-blinkit-the-instant-delivery-platform-1647405514252"> to take over Blinkit, the instant delivery platform</a>

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