Zomato reacts to rebranding buzz: Internet goes wild over ‘Eternal’

Zomato’s recent announcement regarding the rebranding of its parent company to Eternal Ltd. created a wave of speculation across social media.

Netizens were quick to assume that their favorite food delivery app was undergoing a major transformation. The confusion led to a flood of reactions, with many questioning the fate of Zomato’s core food delivery service.

Zomato’s Name Changed? Here’s the Truth

The speculation began when Zomato CEO Deepinder Goyal shared an official announcement via X. His post included a link to a letter titled “Announcement” (hosted on eternal.com), which explained the reasoning behind the name change.

Announcement - https://t.co/UN3aL8XuR7

— Deepinder Goyal (@deepigoyal) February 6, 2025

The letter stated:

"When we acquired Blinkit, we started using ‘Eternal’ (instead of Zomato) internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to Eternal the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd."

Essentially, the name change only applies to the parent company and not to the Zomato app itself, ensuring that users can continue to use the food delivery service as usual.

Zomato’s Response to the Rebranding Buzz

While the internet was abuzz with reactions, Zomato embraced the moment with its signature quirky humor.

guys eternal is the parent company - the app will remain zomato 😭😭😭 pic.twitter.com/GuWA6m6fob

— zomato (@zomato) February 7, 2025

The company’s social media team actively responded to user queries and memes, adding to the excitement surrounding the announcement.

Social Media’s Reaction to the Rebranding

The rebranding news left many users perplexed, with some assuming that a new “Eternal” app would soon launch, integrating Zomato, Blinkit, and other services.

Check out some of the reactions:

Why Zomato Rebranded Its Parent Company?

Deepinder Goyal clarified that the decision to rename Zomato Ltd. to Eternal Ltd. was driven by the company’s expansion beyond food delivery. Over time, Zomato has diversified its operations, including:

Blinkit (Quick-Commerce Service) – A platform offering rapid grocery and essentials delivery.

Hyperpure (B2B Kitchen Supplies) – A service providing fresh and high-quality ingredients to restaurants.

District (Lifestyle Application) – A venture catering to lifestyle and retail needs.

According to Goyal, Blinkit’s growing prominence made it evident that the company had evolved beyond being just a food delivery service. The new name, Eternal Ltd., reflects Zomato’s wider business ambitions across multiple sectors.

Financial Performance and Future Plans

Despite the excitement surrounding its rebranding, Zomato reported a 57.3% drop in net profit during the October-December quarter of FY24. The company posted a profit of ₹59 crore, significantly lower than the ₹138 crore recorded in the same period last year.

The decline in net profit is attributed to increased spending on Blinkit, as Zomato aggressively expands its quick-commerce operations. The company continues to invest in opening more fulfillment centers, strengthening its presence in the highly competitive instant-delivery market.

What Users Should Expect

For Zomato users, the rebranding of its parent company won’t change anything in their day-to-day experience. The food delivery app will continue to function under the Zomato brand, while Eternal Ltd. will oversee Zomato, Blinkit, and other ventures.

With this strategic shift, Zomato (now under Eternal Ltd.) aims to position itself as a multi-faceted tech giant, diversifying its services beyond food delivery. Whether this move proves successful in the long run remains to be seen, but one thing is clear—the Zomato app is here to stay.