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Zomato has announced the rebranding of its parent company to Eternal Ltd., sparking widespread online discussion. However, the food delivery app will continue to operate under the Zomato brand, ensuring no changes for customers.

Zomato reacts to rebranding buzz: Internet goes wild over ‘Eternal’

Zomato has announced the rebranding of its parent company to Eternal Ltd., sparking widespread online discussion. However, the food delivery app will continue to operate under the Zomato brand, ensuring no changes for customers.

Zomato&rsquo;s recent announcement regarding the rebranding of its parent company to Eternal Ltd. created a wave of speculation across social media.
Netizens were quick to assume that their favorite food delivery app was undergoing a major transformation. The confusion led to a flood of reactions, with many questioning the fate of Zomato&rsquo;s core food delivery service.
<h3>Zomato&rsquo;s Name Changed? Here&rsquo;s the Truth</h3>
The speculation began when Zomato CEO Deepinder Goyal shared an official announcement via X. His post included a link to a letter titled &ldquo;Announcement&rdquo; (hosted on eternal.com), which explained the reasoning behind the name change.
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<blockquote class="twitter-tweet">
Announcement - <a href="https://t.co/UN3aL8XuR7">https://t.co/UN3aL8XuR7</a>
&mdash; Deepinder Goyal (@deepigoyal) <a href="https://twitter.com/deepigoyal/status/1887466772522991973?ref_src=twsrc%5Etfw">February 6, 2025</a></blockquote>
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The letter stated:
"When we acquired Blinkit, we started using &lsquo;Eternal&rsquo; (instead of Zomato) internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to Eternal the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd."
Essentially, the name change only applies to the parent company and not to the Zomato app itself, ensuring that users can continue to use the food delivery service as usual.
<h3>Zomato&rsquo;s Response to the Rebranding Buzz</h3>
While the internet was abuzz with reactions, Zomato embraced the moment with its signature quirky humor.
&nbsp;
<blockquote class="twitter-tweet">
guys eternal is the parent company - the app will remain zomato 😭😭😭 <a href="https://t.co/GuWA6m6fob">pic.twitter.com/GuWA6m6fob</a>
&mdash; zomato (@zomato) <a href="https://twitter.com/zomato/status/1887747822440620222?ref_src=twsrc%5Etfw">February 7, 2025</a></blockquote>
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The company&rsquo;s social media team actively responded to user queries and memes, adding to the excitement surrounding the announcement.
<h3>Social Media&rsquo;s Reaction to the Rebranding</h3>
The rebranding news left many users perplexed, with some assuming that a new &ldquo;Eternal&rdquo; app would soon launch, integrating Zomato, Blinkit, and other services.&nbsp; Check out some of the reactions: <img src="https://cdn.editorji.com/67a5e65befce6_1738925659.png" width="479" height="273">
<img src="https://cdn.editorji.com/67a5e674c06fd_1738925684.png" width="476" height="117">
<img src="https://cdn.editorji.com/67a5e6ce790fd_1738925774.png" width="409" height="502">
<img src="https://cdn.editorji.com/67a5e6f7a2c3a_1738925815.png" width="506" height="111">
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<h3>Why Zomato Rebranded Its Parent Company?</h3>
<img src="https://cdn.editorji.com/67a5e7a022f0e_1738925984.jpg" width="531" height="480">
Deepinder Goyal clarified that the decision to rename Zomato Ltd. to Eternal Ltd. was driven by the company&rsquo;s expansion beyond food delivery. Over time, Zomato has diversified its operations, including:
Blinkit (Quick-Commerce Service) &ndash; A platform offering rapid grocery and essentials delivery.
Hyperpure (B2B Kitchen Supplies) &ndash; A service providing fresh and high-quality ingredients to restaurants.
District (Lifestyle Application) &ndash; A venture catering to lifestyle and retail needs.
According to Goyal, Blinkit&rsquo;s growing prominence made it evident that the company had evolved beyond being just a food delivery service. The new name, Eternal Ltd., reflects Zomato&rsquo;s wider business ambitions across multiple sectors.
<h3>Financial Performance and Future Plans</h3>
Despite the excitement surrounding its rebranding, Zomato reported a 57.3% drop in net profit during the October-December quarter of FY24. The company posted a profit of ₹59 crore, significantly lower than the ₹138 crore recorded in the same period last year.
The decline in net profit is attributed to increased spending on Blinkit, as Zomato aggressively expands its quick-commerce operations. The company continues to invest in opening more fulfillment centers, strengthening its presence in the highly competitive instant-delivery market.
<h3>What Users Should Expect</h3>
For Zomato users, the rebranding of its parent company won&rsquo;t change anything in their day-to-day experience. The food delivery app will continue to function under the Zomato brand, while Eternal Ltd. will oversee Zomato, Blinkit, and other ventures.
With this strategic shift, Zomato (now under Eternal Ltd.) aims to position itself as a multi-faceted tech giant, diversifying its services beyond food delivery. Whether this move proves successful in the long run remains to be seen, but one thing is clear&mdash;the Zomato app is here to stay.

Blinkit ambulance service, quick ambulance, Gurugram emergency services, 10-minute ambulance, Albinder Dhindsa, BLS ambulance, Blinkit app, healthcare innovation, ambulance booking

Blinkit launches 10-minute ambulance service in Gurugram

Blinkit introduces a 10-minute ambulance service in Gurugram, with five ambulances now on the road. CEO Albinder Dhindsa highlights the service’s potential for rapid emergency response, urging public cooperation for timely access.

The company has launched five ambulances in Gurugram, with plans for further expansion to other areas.

Blinkit, the quick commerce platform, has introduced a 10-minute ambulance service in Gurugram, marking its initial step to address the urgent need for reliable ambulance services in cities.
The announcement was made by CEO Albinder Dhindsa on the social media platform X on Thursday, January 2.
"We are taking our first step towards solving the problem of providing quick and reliable ambulance service in our cities," Dhindsa said in his post.
The company has launched five ambulances in Gurugram, with plans for further expansion to other areas. "The first five ambulances will be on the road in Gurugram starting today. As we expand the service to more areas, you will start seeing an option to book a Basic Life Support (BLS) ambulance through the @letsblinkit app," Dhindsa added.
In his post titled "Ambulance in 10 minutes," Dhindsa stressed the importance of public cooperation and the need to make way for ambulances. He highlighted that timely access to emergency services can make a significant difference in saving lives.
READ FULL POST:
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<blockquote class="twitter-tweet">
Ambulance in 10 minutes. We are taking our first step towards solving the problem of providing quick and reliable ambulance service in our cities. The first five ambulances will be on the road in Gurugram starting today. As we expand the service to more areas, you will start&hellip; <a href="https://t.co/N8i9KJfq4z">pic.twitter.com/N8i9KJfq4z</a>
&mdash; Albinder Dhindsa (@albinder) <a href="https://twitter.com/albinder/status/1874785215715152354?ref_src=twsrc%5Etfw">January 2, 2025</a></blockquote>
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Blinkit and Atomberg's collaboration promises 12-minute ceiling fan delivery, generating viral responses on social media. Blinkit's initiatives mark a new era of rapid commerce, challenging traditional e-commerce norms and exciting the market.  

Blinkit adds quick ceiling fan deliveries in 12 minutes, internet responds with humour

<h2>Blinkit and Atomberg's collaboration promises 12-minute ceiling fan delivery, generating viral responses on social media. Blinkit's initiatives mark a new era of rapid commerce, challenging traditional e-commerce norms and exciting the market. &nbsp;</h2>

Popular quick-commerce platform Blinkit, and Atomberg, a household appliance manufacturer, have joined forces to deliver ceiling fans in just 12 minutes, setting a new standard in the e-commerce industry.
<h3>Social media buzz and viral responses</h3>
The Founding Member &amp; Chief Business Officer of Atomberg took to social media to announce this groundbreaking partnership, which was later endorsed by Blinkit CEO Albinder Dhindsa.&nbsp;
The news quickly went viral, eliciting a myriad of responses from online users. Some users humorously speculated about Blinkit's potential expansion into selling air conditioners and even luxury cars, showcasing the public's intrigue and amusement at the rapid delivery promise.
<h3>Expansion into gaming consoles with Sony partnership</h3>
Expanding its market, Blinkit recently unveiled a collaboration with Sony, offering hyperlocal delivery of the highly sought-after PlayStation 5 Slim edition and controllers in just 10 minutes.&nbsp;
Customers in key cities like Bengaluru, Delhi NCR, and Mumbai can now enjoy the convenience of ordering the latest gaming console and receiving it in a fraction of the time it takes traditional e-commerce platforms.
Also watch: <a href="https://www.editorji.com/tech-news/mobiles/iphone-16-iphone-16-plus-could-come-in-two-new-colour-options-1712839104750">iPhone 16, iPhone 16 Plus could come in two new colour options</a>

Multiple delivery workers say that they used to get ₹50 per delivery according to the old rate card but now will only get ₹18

Blinkit strike over new pay structure: here's all you need to know

Multiple Blinkit delivery workers say that they used to get ₹50 per delivery according to the old rate card but now will only get ₹18

Days after Zomato-owned Blinkit changed the incentive system by reducing delivery rates for executives, around 2,500 delivery workers of the quick commerce company are on strike in Gurugram, Delhi and Noida. According to a report by The Morning Context, Blinkit introduced a new pay structure from Monday midnight for delivery partners under which the partners would have to book their time slots and complete the targets assigned to them. They would be paid on a per kilometre basis.&nbsp; While a Blinkit spokesperson said that the new payout structure is an opt-in exercise and compensates partners based on their efforts to deliver an order, delivery partners say that the delivery fees paid to riders has cut to Rs 14 per order from Rs 50 earlier. The strike has &nbsp;led to the quick commerce company's services being impacted across the city. Of the 31 dark stores that cater to Blinkit in the city, only two are operational at the moment with protection from local police and bouncers deployed by the company.&nbsp;
The company, formerly known as Grofers, was acquired in a Rs 4,447 crore deal by food delivery company Zomato in June last year.

The grocery firm responded to the tweet by regretting the delivery experience and asking Nitin to share order-related details.

Watch: man posts picture of live rat inside bread packet, grocery delivery company responds

Watch: man posts pictures of a live rat inside bread packet, grocery delivery company responds

The grocery firm responded to the tweet by regretting the delivery experience and asking Nitin to share order-related details.

A man took to Twitter and shared his ordeal by sharing a picture of a rat inside a packet of bread which he ordered from the grocery delivery platform Blinkit.
In the post, the man going by the name Nitin wrote that "he had the most unpleasant experience with Blinkit and even blamed it on the 10-minute delivery." Nitin added that he would rather wait for hours than receive such items.
The tweet soon went viral garnering various reactions from netizens.
The grocery firm also responded to the tweet by regretting the delivery experience and asking Nitin to share order-related details.

Blinkit, launches its first ‘silent’ store. The store will be run by 20 specially-abled individuals who can neither hear nor speak.

Blinkit’s special initiative to open opportunities for the specially-abled community

Blinkit, launches its first &lsquo;silent&rsquo; store. The store will be run by 20 specially-abled individuals who can neither hear nor speak.

Online grocery delivering brand, Blinkit, launches its first &lsquo;silent&rsquo; store in Laxmi Nagar, New Delhi.
The store will be run by 20 specially-abled individuals who can neither hear nor speak. This unique initiative by the brand is an attempt to open better job opportunities for the specially-abled community.
The announcement was made on Twitter by the company&rsquo;s co-founder and CEO, Albinder Dhindsa. Formerly known as Grofers, the company has joined hands with Dr Reddy&rsquo;s Foundation and Sarthak Educational Trust to launch this store.
Also watch: <a href="https://www.editorji.com/story/here-s-how-to-neatly-store-your-reusable-grocery-shopping-bags-1590674697797">Here's how to neatly store your reusable grocery shopping bags&nbsp;</a>

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