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Originally founded in 1774 by Johann Birkenstock, the normcore aesthetic sandal has truly taken over fashion.

Most purchased footwear of 2022! Here’s how Birkenstock became the ‘it’ sandal of all times 

Originally founded in 1774 by Johann Birkenstock, the normcore aesthetic sandal has truly taken over fashion.

In the recent past, we've witnessed the rise of comfort fashion; thanks to the Covid-19 pandemic. Apart from loungewear, one footwear brand you must have spotted everywhere on the streets is Birkenstock. The brand&rsquo;s signature two-strap sandals are a big hit. In fact, Birkenstock&rsquo;s Boston Clogs won the hottest shoe of the year 2022.&nbsp;
<h3>Founded in 1774 by Johann Birkenstock</h3>
Although Birkenstocks have recently become very popular, one must not forget that the German brand is 250 years old and was founded in 1774 by Johann Birkenstock. Back then, they were known as orthopedic shoes and were worn by people mostly in the medical field or those who preferred comfort over looks.
For those who are not aware, the unique footbed of Birkenstock is made of cork and latex which makes it durable, long-lasting as well as expensive. In India, the average price of sandals starts from ₹ 5990. However, just like Crocs, people&rsquo;s opinion on Birks has always been divided. Some consider them the epitome of ugly shoes, while others see them as a comfortable&nbsp; alternative to high heels.&nbsp;
<h3>Social media favourite</h3>
As of now, the company&rsquo;s worth is $7 billion AUD. Birks are no more a viral summer trend but have become a fashion staple for anyone who wants to be comfortable yet fashionable at the same time. These can be also worn during the winter by simply adding some socks underneath. Social media also appears to be equally obsessed with the style as videos featuring various versions of the footwear have garnered over 518 million views on TikTok.&nbsp;
Birkenstocks are also go-to footwear for many celebs; from models to influencers, everyone owns at least one pair of Birks. A-listers like Gigi Hadid and Kendall Jenner have been repeatedly spotted wearing the Arizona Sandal and the Boston Mule in their off-duty looks. The Arizona Sandal was also featured in the much-awaited film Barbie where Margot Robbie had to choose between high heels and a Birkenstock.&nbsp;
Also watch:&nbsp;<a href="https://www.editorji.com/lifestyle-news/fashion-and-beauty/barbie-foot-heels-the-newest-barbiecore-trend-making-waves-1688029600552">Barbie foot heels: The newest barbiecore trend making waves</a>
<h3>Inter-brand collaborations</h3>
After gaining much popularity, the brand has collaborated with luxury brands such as Dior, Valentino, Staud, Jil Sander, Rick Owens, Proenza Schouler and Manolo Blahnik transforming their everyday shoes into must-have sandals for every fashionista.
<h3>How to style Birks&nbsp;</h3>
The best part about the sandals is you can pair them with everything; a dress, denim or comfy cargo pants or even a blazer.&nbsp;
Also watch: <a href="https://www.editorji.com/lifestyle-news/fashion-and-beauty/level-up-your-comfy-fashion-game-with-socks-and-slides-1660299711138">Level up your comfy fashion game with socks and slides!</a>

Lyst annual report digs out the hottest brands and products of the year 2022 based on data from over 200 million shoppers. 

Lyst fashion report: From Miu Miu to Birkenstock; the most-wanted fashion brands & products of 2022

Lyst annual report digs out the hottest brands and products of the year 2022 based on data from over 200 million shoppers.&nbsp;

Luxury fashion portal LYST recently announced its yearly fashion report, from January to October 2022. The report is based on their data of around 200 million users and your favourite brands&nbsp; have made it to the top. Take a look!&nbsp;
Brand of the Year: Miu Miu Logo of the Year: Diesel Shoe of the Year: Birkenstock's Boston Clogs Bag of the Year: Prada's Re-nylon Re-edition 2000 mini bag Collab of the Year: Jacquemus x Nike Trend of the Year: Barbiecore Fashion Show of the Year: Balenciaga Haute Couture Viral Moment of the Year: Coperni
Also watch: <a href="https://www.editorji.com/lifestyle-news/fashion-and-beauty/historic-fashion-moment-coperni-s-spray-painted-fabric-dress-creates-thunder-know-about-this-technology-1664802345183">Historic fashion moment: Coperni's spray-painted fabric dress creates thunder, know about this technology</a>

The sandals were expected to bring USD 60,000, but the final sale price with an accompanying NFT was USD 218,750, Julien's said.

Steve Jobs' 1970s Birkenstocks fetch over $200,000 at auction

The sandals were expected to bring USD 60,000, but the final sale price with an accompanying NFT was USD 218,750, Julien's said.

The California house where Steve Jobs co-founded Apple is a historical site, and now the sandals he wore while pacing its floors have been sold for nearly USD 220,000, according to an auction house.
The "well used" brown suede Birkenstocks dating to the mid-1970s set a record for the highest price ever paid for a pair of sandals, Julien's Auctions said Sunday.
"The cork and jute footbed retains the imprint of Steve Jobs' feet, which had been shaped after years of use," the auction house said in the listing on its website.
The sandals were expected to bring USD 60,000, but the final sale price with an accompanying NFT was USD 218,750, Julien's said. The buyer was not named.
Jobs and Steve Wozniak co-founded Apple in 1976 at Jobs' parents' house in Los Altos, California. In 2013, the property was named a historic landmark by the Los Altos Historical Commission.
Jobs died in 2011 from complications of pancreatic cancer.
Also Watch| <a href="https://www.editorji.com/world-news/late-microsoft-co-founder-paul-allen-s-art-collection-fetches-1-5bn-1668084822414">Late Microsoft co-founder Paul Allen&rsquo;s art collection fetches $1.5bn</a>

You must have witnessed the comfy duo of socks with sliders. Yes, they are definitely a thing!  So, move over Crocs and make Birkenstock your new fling. 

Socks and slides! The new comfy fashion trend

Level up your comfy fashion game with socks and slides! 

You must have witnessed the comfy duo of socks with sliders. Yes, they are definitely a thing! &nbsp;So, move over Crocs and make Birkenstock your new fling.&nbsp;

When Drake said 'right foot up, left foot slide, left foot up, right foot slide', some of us took it to heart and now it's the latest fad!
You must have witnessed the comfy duo of socks with sliders. Yes, they are definitely a thing! &nbsp;So, move over Crocs and make Birkenstock your new fling.&nbsp;
The socks with flip flops trend has actually been around for the past few years and is here to stay.&nbsp;
The trend is also being embraced by many celebrities including Janhvi Kapoor, Deepika Padukone, Sophie Turner, Kendall Jenner and Victoria Secret Angel Elsa Hosk among others. And how can we forget our favourite Korean drama celebrities Kim Seon-ho and Choi Woo-shik acing the loungewear look with socks and slides.&nbsp;
It's perfect for days when you dress in joggers, baggy t-shirts and crop tops and want to feel a little fashionable. So, are you in Team &lsquo;yes please!&rsquo; or Team &lsquo;hell no!'?&nbsp;
Also watch: <a href="https://www.editorji.com/lifestyle-news/fashion-and-beauty/the-dreading-point-of-90s-fashion-is-here-low-rise-jeans-1659704413774">The dreading point of 90s fashion is here: low rise jeans!</a>

birkenstock

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