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Aanand L Rai has opened up about the failure of his film &lsquo;Raksha Bandhan&rsquo;, starring Akshay Kumar and Bhumi Pednekar.

Aanand L Rai reveals why he 'failed miserably' with Akshay Kumar's Raksha Bandhan

Aanand L Rai has opened up about the failure of his film ‘Raksha Bandhan’, starring Akshay Kumar and Bhumi Pednekar.

Aanand L Rai has opened up about the failure of his film &lsquo;Raksha Bandhan&rsquo;, starring Akshay Kumar and Bhumi Pednekar.

Filmmaker Aanand L Rai has opened up about the failure of his film &lsquo;Raksha Bandhan&rsquo;, starring Akshay Kumar and Bhumi Pednekar. In a recent interview with the news agency PTI, he said that he was 'wrong in differentiating between the audiences' and he should have focused more on the story rather than selecting the audience to whom he wants to cater. He also added that he 'went too smart' with &lsquo;Raksha Bandhan&rsquo;.
&lsquo;This is my learning. We are battling the same thing and trying to find out what story will engage the audience at this moment and in this phase. Post-pandemic we have failed the audience with that. Maybe, I went too smart with Raksha Bandhan. I was trying to put it in a bracket and that's wrong,&rsquo; he said.
Aanand L. Rai said there was a strategy that failed. He mentioned that he has always been gutsy and has never played safe, but subconsciously he tried to do that with &lsquo;Raksha Bandhan&rsquo; and failed miserably.
&lsquo;Raksha Bandhan&rsquo; released in August this year. The film also starred Sadia Khateeb, Sahejmeen Kaur, Deepika Khanna and Smrithi Srikanth. The film earned around ₹37.50 crore in week one of its release.
Also Watch| <a href="https://www.editorji.com/entertainment-news/south/rishab-shetty-reveals-he-shot-kantara-s-climax-fight-scene-with-both-shoulders-dislocated-1669263880685">Rishab Shetty reveals he shot 'Kantara&rsquo;s climax fight scene with both shoulders dislocated</a>

Bollywood actor Akshay&nbsp;Kumar&nbsp;has penned an emotional note as he wrapped up the shooting of his upcoming film 'Raksha&nbsp;Bandhan'.
Akshay&nbsp;shared the news with fans &amp; posted several pictures from the sets on Instagram
He wrote that he has already started to miss&nbsp;walking down the streets of Chandni Chowk&nbsp;in the make-believe set.
Kumar also thanked co-star&nbsp;Bhumi Pednekar&nbsp;for providing the right balance with her splendid talent.
Akshay&nbsp;also called Aanand L. Rai&nbsp;a wizard &amp;&nbsp;ended the emotional note by saying he feels he is leaving the set as a better actor&nbsp;

Akshay Kumar wraps up final schedule of 'Raksha Bandhan', pens note

Akshay Kumar wraps up final schedule of 'Raksha Bandhan' Akshay&nbsp;pens emotional note, thanks cast &amp; crew of the film 'Already miss the streets of Chandni&nbsp;Chowk&nbsp;in the make believe set'&nbsp; Thank you&nbsp;Bhumi Pednekar&nbsp;for providing the right balance: Akshay Akshay&nbsp;called&nbsp;filmmaker Aanand L&nbsp;Rai&nbsp;a wizard in his post

Actor&nbsp;Akshay&nbsp;Kumar&nbsp;penned an emotional note as he wrapped up the shooting of his upcoming film 'Raksha&nbsp;Bandhan'.

Bollywood actor Akshay&nbsp;Kumar&nbsp;penned an emotional note as he wrapped up the shooting of his upcoming film 'Raksha&nbsp;Bandhan'.
Akshay&nbsp;shared the news with fans &amp; posted several pictures from the sets on Instagram.
He wrote that he has already started to miss&nbsp;walking down the streets of Chandni Chowk&nbsp;in the make-believe set.
Kumar also thanked co-star&nbsp;Bhumi Pednekar&nbsp;for providing the right balance with her splendid talent.
Akshay&nbsp;also called Director&nbsp;Aanand L&nbsp;Rai&nbsp;a wizard &amp;&nbsp;ended the emotional note by saying he feels he is leaving the set as a better actor.

Actor Bhumi&nbsp;Pednekar&nbsp;has joined the star cast of Akshay&nbsp;Kumar's&nbsp;upcoming film 'Raksha&nbsp;Bandhan'.&nbsp;
Sharing the news on her Instagram, Bhumi&nbsp;posted a photo of herself, Akshay and director&nbsp;Aanand&nbsp;L Rai&nbsp;and wrote that she is super excited to collaborate again with two of her favourite creative powerhouses &amp; humans.
Bhumi&nbsp;who earlier worked with Akshay&nbsp;Kumar&nbsp;in 'Toilet: Ek Prem Katha' added that she is&nbsp;full of gratitude to be a part of this special, heart-touching story Raksha Bandhan.

Bhumi Pednekar joins cast of Akshay Kumar starrer 'Raksha Bandhan'

Bhumi&nbsp;joins&nbsp;Akshay Kumar's&nbsp;'Raksha Bandhan' 'Excited to collaborate with Akshay&nbsp;&amp;&nbsp;Aanand&nbsp;L Rai' Bhumi&nbsp;&amp;&nbsp;Akshay&nbsp;worked in&nbsp;'Toilet: Ek Prem Katha'

Actor Bhumi&nbsp;Pednekar&nbsp;has joined the star cast of Akshay&nbsp;Kumar's&nbsp;upcoming film 'Raksha&nbsp;Bandhan'.&nbsp;
Sharing the news on her Instagram, Bhumi&nbsp;posted a photo of herself, Akshay and director&nbsp;Aanand&nbsp;L Rai&nbsp;and wrote that she is super excited to collaborate again with two of her favourite creative powerhouses &amp; humans.
Bhumi&nbsp;who earlier worked with Akshay&nbsp;Kumar&nbsp;in 'Toilet: Ek Prem Katha' added that she is&nbsp;full of gratitude to be a part of this special, heart-touching story.

Filmmaker Aanand&nbsp;L Rai&nbsp;has rubbished the reports&nbsp;that claimed that they have dropped Kartik&nbsp;Aaryan&nbsp;from his upcoming gangster drama.&nbsp;
Clearing the air,&nbsp;Aanand L Rai&nbsp;told a leading daily, that&nbsp;the deal didn&rsquo;t work out as Kartik was never signed up by his production house. Adding that all these reports are baseless, the filmmaker said&nbsp;that a lot of actors drop in to discuss projects but not all are signed.
The rumors of Kartik&nbsp;singing a film with Aanand&nbsp;L Rai&nbsp;sparked after the duo was spotted outside the filmmaker's&nbsp;office in February.&nbsp;

Aanand L Rai refutes rumors of dropping Kartik Aaryan from his next

Filmmaker rubbishes rumors of dropping Kartik&nbsp;from his next
No film was signed with Kartik Aaryan: Aanand L Rai
These reports are baseless, says filmmaker&nbsp; Karthik&nbsp;was spotted outside filmmaker's&nbsp;office in Feb

Filmmaker Aanand&nbsp;L Rai&nbsp;has rubbished reports&nbsp;that claimed Kartik&nbsp;Aaryan&nbsp;has been dropped from his upcoming gangster drama.&nbsp;
Clearing the air,&nbsp;Aanand L Rai&nbsp;told a leading daily, Kartik was never signed up by his production house. Adding that all these reports are baseless, the filmmaker said&nbsp;that a lot of actors drop in to discuss projects but not all are signed.
Rumors Kartik&nbsp;has signed a film with Aanand&nbsp;L Rai&nbsp;were sparked after he was spotted outside the filmmaker's&nbsp;office in February.&nbsp;

aanand l rai

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