The rise of 'Deinfluencing' trend; here's all you need to know

With the rise of social media came the rise of influencers, who made sure to leave a word out there about brands, products, travel, dance and influenced people with their posts and content.

However, now it looks like, more than influencing, the trend has gone the other way round which is quite opposite of influencing.

Currently, what is witnessing a massive rise is 'Deinfluencing'. Let us tell you all about it.

What is the 'Deinfluencing'?

As the name suggests, it is all about not getting influenced to buy or try something new that is garnering attention on social media.

Currently, the hashtag 'deinfluence' is amassing several views on social media through videos and posts. The hashtag is being used by people who are sharing their views on certain overhyped products and why people should not buy them.

How did the trend come into existence?

Deinfluencing is a marketing tactic that is promoting sustainability and social consciousness. According to a US based beauty and wellness website, besides being tired of constantly catching up with trends and new products raging the market every day, people want to slow down now amidst economic recession across many nations. Deinfluencing in a way provides a relief from unnecessarily following the rat race of buying over-priced products just to be able to keep up with trends. This thus, opens a door for content creators to be honest about products which they do not like and brands can benefit from their honest feedback.

Future of this trend:

Over the years, TV commercials have been blamed for wrongly influencing consumers to buy over priced products. This not only has led to negative influence of brands promoting unrealistic beauty standards but have also led to environmental destruction and climate change.

Now is the time for influencers to become more responsible about how they influence consumers’ choices. Thus, they have now shifted from ‘What to buy’ to ‘What not to buy’. But as they can’t completely tell people how much to spend, the future of ‘deinfluencing’ cannot be decided as of yet.

Also Read: Explained: Why does drinking diet coke as a mixer get you drunk faster than regular coke?