From Hollywood star to business mogul, how Ryan Reynolds' business acumen drives $14 billion in value

Ryan Reynolds has earned millions through his cinematic career, but besides acting he has also made a significant impact in the business world. His ventures, which he co-owns or has sold, span across various industries and are collectively valued at approximately $14 billion as of 2024, according to Forbes.

Reynolds isn't just a celebrity endorsing products; he's a marketing expert. He strategically uses his fame and persona to enhance the brands he's involved with, shaping their identities and driving their growth beyond mere endorsements.

Here are some key highlights of his business ventures:

Wrexham AFC

In November 2020, Reynolds and actor Rob McElhenney purchased the Welsh football club Wrexham AFC for around $2.5 million. The club, one of the oldest professional football teams globally, had been struggling in the lower tiers of English football.

Mint Mobile

Reynolds bought a 25% stake in the prepaid wireless brand Mint Mobile in 2019. In May 2024, T-Mobile acquired the company for $1.3 billion, with Reynolds expected to receive a significant share of at least $300 million.

Maximum Effort Productions
Reynolds co-founded this film production company and digital marketing agency with George Dewey in 2018. In June 2021, advertising software company MNTN acquired the marketing arm of Maximum Effort and appointed Reynolds as its Chief Creative Officer.

Alpine F1
In 2023, Reynolds joined a group of investors to acquire a 24% stake in the Formula 1 team Alpine, in partnership with MNTN.

Aviation American Gin
Reynolds acquired a stake in craft distiller Aviation Gin in 2018 and continues to hold an ownership interest while actively participating in the brand's advertising campaigns.

Wealthsimple

Reynolds is among a group of investors, including celebrities like Drake and Michael J. Fox, who invested in the Canadian online investment management service Wealthsimple. In 2021, the company raised $750 million in funding.

Nuvei

Reynolds invested in Nuvei, a Canadian financial technology company that processes over $200 billion in transactions annually, acquiring an undisclosed stake in April 2023.

These ventures highlight Reynolds' savvy in both business and marketing, contributing to their substantial collective valuation.