Highlights

  • Pantone declares Viva Magenta as the colour of 2023
  • Currently, bold, bright colours are ruling the fashion world
  • Pantone explains what Viva Magenta colour depicts

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Pantone announces Viva Magenta as colour of the year 2023; know what it depicts

Pantone colour of the year 2023: The announcement came at a time when shades of pink and bold colours are ruling the fashion world

Viva Magenta! Yes, that's the colour of the upcoming year 2023. Pantone made the announcement and said that this shade belongs to the red family that presents a balance between warm and cool.

The announcement came right at a time when shades of pink and bold colours are ruling the fashion world.

What does Viva Magenta describe?

In an Instagram post, Pantone has described it as an unconventional shade for an unconventional time: a new vision.

It further said that this shade is a powerful and empowering colour that encourages experimentation and expression without restraint.

Pantone explained the colour in detail in an Instagram post, see here:

ALSO READ: Pantone's colour(s) of the year 2021 show light at the end of tunnel

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