Mira Kapoor launches skincare brand 'Akind' at Tira store in Jio World Mumbai | All deets here

Reliance Retail's Tira has launched 'Akind', a skincare brand co-founded by Mira Kapoor. 'Akind' means 'your skin is one of a kind'.

The brand was unveiled at Tira's flagship store at Jio World Drive in Mumbai. The brand has launched 9 products to begin with. Mira highlighted that the products are cruelty-free, vegan and dermatologically tested and are also aspirational in terms of pricing as they are valued between INR 500-900.

Mira Kapoor launches skincare brand 'Akind'

The Akind range includes cleansers, moisturizers, serums, sunscreen, and more. According to the company, the products are divided into three categories: The Build range, which focuses on repairing and restoring the skin barrier to its natural state; the Balance range, which helps maintain the skin barrier's gentle equilibrium; and the Defence range, designed to protect the skin barrier from external aggressors such as pollution, lifestyle factors, and sun damage.

Commenting on the launch, Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “We are excited to introduce Akind, Tira’s first skincare brand in the own brands portfolio. This launch represents a significant milestone in Tira’s journey. As we continue to expand and evolve, we remain committed to innovation and excellence, ensuring that every offering enhances our customer’s beauty experience.”

Co-founder Mira Kapoor said her skincare journey began when she "started listening" to her skin. "The Akind range was meticulously formulated with care, trial and error, and extensive research into high-efficacy ingredients that act as targeted solutions for specific problems, and what better way to bring this vision to life than powered by Tira, the ultimate destination for curated beauty brands," she said.

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