L'Oreal Paris introduces new lipstick range with a captivating video; watch here! 

Get ready to turn the heat on as beauty brand L'Oreal Paris introduces the new Infaillible matte resistance liquid lipstick featuring Kendall Jenner.

From nudes to plums, one swipe of the new infalliable matte resistance defines all expectations. There are new 17 shades that redefine long-lasting comfort with a velvet matte finish that feels like a dream for lipstick lovers.

But what has caught everyone's attention the most is a captivating video shared on Instagram. L'Oreal Paris shared this video on Instagram that captured the eyes of makeup enthusiasts.

The video shows a vintage red car with a humongous lipstick head on top of it being swept across the streets leaving red lipstick mark. It looks like the cosmetics mogul is out there marking its territory.

Social media users can't stop gushing over this video and are leaving interesting comments. While someone wrote, "Love it, what a great way to paint the town red." Another one commented, "Marketing done so right & inspiring."

The caption of the post read: Fasten your seatbelt and prepare to make a bold entrance with our Infaillible Matte Resistance liquid lipstick! Elevate your lip-game to a whole new level with irresistible colour.

The post also said that L’Oréal Paris has been engaged in beauty without animal testing for more than 30 years.

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