Dior introduces Rihanna as the new brand ambassador for J'Adore fragrance

Paris-based luxury brand Dior announced iconic singer Rihanna as the new face of their J'Adore fragrance.

Dior announced Rihanna as the new face of their J'Adore

Dior further said "Rihanna, whose immense talent, stunning beauty, and universal appeal now personify the world of J’Adore," which was first introduced two decades ago.
Rihanna said being the new face of J’Adore is both an honour and a mission. The scent, she has known and loved for so long, means so much to women.

View this post on Instagram

A post shared by badgalriri (@badgalriri)

“We are incredibly proud to welcome Rihanna into the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance. The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her,” enthused Véronique Courtois, CEO of Parfums Christian Dior.

The fragrance “is the perfume of a powerful, liberated, and independent woman, which resonates with Rihanna’s personal story, one she has made her own, wearing it as an emblem of boldness and seduction,” Parfums Christian Dior, a division of French luxury conglomerate LVMH, added.

Also watch: Gucci unveils its Spring Summer 2025 collection for men, it's Sabato De Sarno's third collection