Bournvita comes in toilet cleaner shaped bottle; conveys special message to parents

Glass cleaner, egg tray, soap, toilet cleaner, tissue box, cooking oil, ketchup bottle, face cream...
No no, we are not giving you a list of grocery. Infact Bourvita has recently launched its products in new packaging which look similar to many such common commodities. Why you ask? Let us tell you.

Bournvita has started a campaign named #FaithnotForce through which the health drink brand wants to tell parents that they should not force their children to choose a particular career and rather let them do what they want to do.

The brand has uploaded a video on its YouTube channel and citing some media reports, it has been told that 82% of Indian parents choose their child's career themselves. 93% of Indian students are aware of just 7 career options. Bournvita’s #FaithnotForce aims at conveying this message to parents all across the country.

These special Bournvita packs will be available at Star Bazaar store and on the brand’s website. A special message can also be seen on them, ‘these Bournvita packs were forced to become something which they are not. Like it is done with millions of children.’

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