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  • Slogans have defined India's political and social life since independence.

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Independence Day 2022: Slogans that shaped independent India | India@75

Several slogans have shaped India's political and social life since independence just like they did during India's freedom struggle. This Indepedence Day, editorji takes a look at some of the slogans that have defined independent India. 

Independence Day 2022:  Slogans that shaped independent India | India@75

India reverberated with a number of emotional slogans during the war of independence against the British.

Inquilab Zindabad, Quit India, Simon Go Back, Tum Mujhe Khoon Do, Main Tumhein Azaadi Dunga... These are some of the slogans that still give us goosebumps.

Slogans have also defined India's political and social life since independence.

To twist SRK's famous dialogue: ‘Never underestimate the power of a one-liner’

Here is a look at some of the defining slogans of Independent India

1: ‘Jai Jawan, Jai Kisan’ (1965)

Perhaps the first post-independence political slogan that caught everyone's imagination... Coined by the second Prime Minister of India, Lal Bahadur Shastri against the backdrop of war with Pakistan and an imminent food crisis

2: ‘Garibi Hatao’ (1971)

This slogan by Indira Gandhi was a massive hit and resulted in a landslide win for the Congress in 1971

3: ‘Indira is India, India is Indira’ (1970s)

Congress leader Dev Kant Baruah coined the slogan "Indira is India and India is Indira" in the mid-1970s. It was symbolic of Indira Gandhi's power at that time.

4: ‘Indira Hatao, Desh Bachao’ (1977)

JP's slogan became the united opposition's war cry against Indira and led to her drubbing in the elections after the Emergency

5: ‘Ek Sherni, Sau Langur, Chikkmaglur bhai Chikkmaglur’ (1978)

The hilarious one-liner was coined by former Karnataka CM Devraj Urs for Indira Gandhi's by elections from Chikkmagluru in 1978

6: ‘Jab Tak Rahega Samose Mein Aloo, Tab Tak Rahega Bihar Mein Lalu’

Another one in the same vein was one of the funniest election campaigns where Lalu Prasad Yadav was projected as the original leader of Bihar.

7: 'Bachcha Bachcha Ram ka, Janmabhoomi Ke Kaam ka’

Slogan coined by the Vishwa Hindu Parishad a the height of the Ayodhya movement aimed at creating a deep communal wedge among the voters

8: ‘Mile Mulayam-Kanshiram, hawa ho gaye Jai Shree Ram’

This slogan was given after the demolition of Babri Masjid when Mulayam Singh Yadav and Kanshiram united to form a government

9: Bari Bari Sab Ki Bari, Ab Ki Bari Atal Bihari

The slogan that brought BJP to the power for the first time in 1996

10: India Shining

This election slogan by the BJP seeking a re-election in 2004 didn't have the desired impact on the voters

11: Sonia Nahi Yeh Aandhi Hai, Doosri Indira Gandhi Hai

In 2009, this slogan was coined by the Congress party to popularize Sonia Gandhi as the second Indira Gandhi.

12: Maa, Maati, Maanush

Trinamool Congress' political war cry that brought down the Left Front government in West Bengal

13: Abki Bar Modi Sarkar

The cult BJP slogan that spread like a wildfire and resulted in a massive BJP victory in 2014

14: Modi Hai To Mumkin Hai

And PM Modi came back to power with an even bigger majority in 2019 on the back of this slogan

Frequently Asked Questions

The first post-independence political slogan that caught everyone's imagination was 'Jai Jawan, Jai Kisan' (Hail the Soldier, Hail the Farmer), coined in 1965 by Prime Minister Lal Bahadur Shastri during a war with Pakistan and a food crisis.

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