JioHotstar's New Reality Series Combines Bollywood and Business

New Delhi, Oct 3 (PTI): Streaming giant JioHotstar is set to launch a groundbreaking reality series titled “Pitch to Get Rich,” which uniquely merges the allure of Bollywood with the spirit of entrepreneurship.

The show, a production of the Fashion Entrepreneur Fund (FEF) in partnership with Dharmatic Entertainment, is scheduled to premiere on JioHotstar on October 20.

“Pitch to Get Rich” will feature a remarkable Rs 40 crore investment pool dedicated to propelling India’s burgeoning fashion entrepreneurs. Fourteen visionary founders will have the chance to present their innovative ideas, navigate real-world business obstacles, and vie for valuable funding and mentorship opportunities, as detailed in a press release.

This innovative series will feature a distinguished panel of judges and mentors, bringing together a mix of Bollywood icons and industry leaders such as Akshay Kumar, Karan Johar, Manish Malhotra, Malaika Arora, alongside business moguls like Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, and Vinod Dugar.

Apoorva Mehta, CEO of Dharmatic Entertainment, remarked that “’Pitch to Get Rich’ is more than just entertainment; it’s a pioneering force that amalgamates fashion, business, and innovation, highlighting Indian creativity on an international platform.”

Further emphasizing the show’s mission, Sanjay Nigam, Founder of the Fashion Entrepreneur Fund, noted, “This series is about promoting the ‘Make in India’ initiative and providing genuine business opportunities to fashion talents. Our partnership with JioHotstar will ensure it reaches a vast audience and inspires entrepreneurs throughout the country.”

For the first time, the series aims to bring India’s vibrant fashion industry into the limelight of mainstream entertainment, merging celebrity influence, business insight, and creative energy to shine a light on local talent.

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