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Celebrating women's day by promoting, perpetuating and celebrating gender roles. If irony would had a definition, this should be it... is what a twitter user wrote on social media for Flipkart's marketing misfire promoting kitchen appliances on International Women's Day.
Yesterday, Flipkart shared an idea to promote kitchen appliances on women's day. The message read, "Dear Customer, This Women's Day, let's celebrate You. Get Kitchen Appliances from ₹299".The brand messaging invited criticism on social media with several users saying the brand's communication was sexist and that it was reinforcing stereotypes.
As backlash around the Women's Day message grew, Flipkart tweeted an apology today saying that "We messed up and we are sorry," the e-commerce company wrote on Twitter. "We did not intend to hurt anyone's sentiments and apologise for the Women's Day message shared earlier," it added.
‘WOMEN BELONG IN THE KITCHEN’
This is not the first time that a brand is being called out for a "sexist" Women's Day message. 
Last year, Burger King decided that the best way to mark International Women’s Day would be to tweet: “Women belong in the kitchen.” Of course, the fast food giant did follow up with several other tweets, saying, “If they want to, of course”, and announcing a scholarship scheme that aimed to rebalance the gender ratio in the restaurant industry. 
After deciding to delete the original tweet, Burger King published the usual social media apology: “We hear you. We got our initial tweet wrong and we’re sorry.” A year later, though, Twitter still hasn’t forgotten the company that set the bar for offensive IWD posts.

Flipkart apologises for 'get kitchen appliances' message on women's day

Social media users said Flipkart’s Women's Day message promoting kitchen appliances was sexist and reinforced stereotypes

Bartan branding backfires on Flipkart, company apologises

Flipkart&nbsp;shared an idea to promote kitchen appliances on women's day. The message read, "Dear Customer, This Women's Day, let's celebrate You. Get Kitchen Appliances from&nbsp;₹299".
The brand messaging invited criticism on social media with several users saying the brand's communication was sexist and that it was reinforcing stereotypes. As backlash around the Women's Day message grew, Flipkart tweeted an apology today saying that "We messed up and we are sorry," the e-commerce company wrote on Twitter. "We did not intend to hurt anyone's sentiments and apologise for the Women's Day message shared earlier," it added.

Social media users said Flipkart&rsquo;s Women's Day message promoting kitchen appliances was sexist and reinforced stereotypes

Celebrating women's day by promoting, perpetuating and celebrating gender roles.&nbsp;If irony would had a definition, this should be it... is what a twitter user wrote on social media for Flipkart's marketing misfire promoting kitchen appliances on International Women's Day. Also read &amp; watch|&nbsp;<a title="Better does worse, fires 3000 more employees but 'forgets' to tell them" href="https://www.editorji.com/business-news/better-does-worse-fires-3000-more-employees-but-forgets-to-tell-them-1646817972017">Better does worse, fires 3000 more employees but 'forgets' to tell them</a>
On Tuesday&nbsp;Flipkart&nbsp;shared an idea to promote kitchen appliances on women's day. The message read, "Dear Customer, This Women's Day, let's celebrate You. Get Kitchen Appliances from&nbsp;₹299". The brand messaging invited criticism on social media with several users saying the brand's communication was sexist and that it was reinforcing stereotypes.
As backlash around the Women's Day message grew, Flipkart tweeted an apology today saying that "We messed up and we are sorry," the e-commerce company wrote on Twitter. "We did not intend to hurt anyone's sentiments and apologise for the Women's Day message shared earlier," it added.
&lsquo;WOMEN BELONG IN THE KITCHEN&rsquo;
This is not the first time that a brand is being called out for a "sexist" Women's Day message.&nbsp;
Last year, Burger King decided that the best way to mark International Women&rsquo;s Day would be to tweet: &ldquo;Women belong in the kitchen.&rdquo; Of course, the fast food giant did follow up with several other tweets, saying, &ldquo;If they want to, of course&rdquo;, and announcing a scholarship scheme that aimed to rebalance the gender ratio in the restaurant industry.&nbsp;
After deciding to delete the original tweet, Burger King published the usual social media apology: &ldquo;We hear you. We got our initial tweet wrong and we&rsquo;re sorry.&rdquo; A year later, though, Twitter still hasn&rsquo;t forgotten the company that set the bar for offensive IWD posts.

Thousands of women join the farmers agitation on Monday at the Delhi borders to mark the International Women's Day.

Thousands of women join farmers protest on Women's Day in Dellhi borders

Thousands of women joined the farmers agitation on Monday&nbsp;at the Delhi borders to mark the&nbsp; International Women's Day.

Thousands of women join farmer protest on Women's day

Thousands of women join farmers protest on Women's day Women students, farmers, activists lead protest&nbsp; Farmer leaders let women take center-stage to celebrate Mar 8 Sonia Mann:&nbsp;women should come forward to raise voice&nbsp;

Thousands of women join the farmers agitation on Monday&nbsp;at the Delhi borders to mark the International Women's Day.
Women students, farmers, and activists will lead the protest at different sites of Ghazipur, Singhu,&nbsp;and Tikri&nbsp;borders.
The organisers have laid out programmes as they dedicate the day to several women farmers who joined the protest from Haryana&nbsp;and Punjab, said farmer leaders.
Actress Sonia Mann, who was also present at the Delhi border, said that women should come forward to raise voice against oppression.
&nbsp;
Also Read: <a href="https://www.editorji.com/story/100-days-of-bjp-s-arrogance-congress-slams-centre-on-farmers-protest-1615038297071" target="_blank" >'100 days of BJP's arrogance': Congress slams Centre on farmers protest</a>

womens day 2021

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