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54% of total expenditure of 'Beti Bachao Beti Padao' campaign has been spent on media advocacy since its inception in 2014. This amounts to Rs 401.04 crores spent on media campaign of PM's flagship program to address the declining child sex ratio.
With the scheme proving successful to create awareness for the cause, focus on media avocacy campaign has been shifted to minimal expenditure or zero budget, said Women & Child Development Minister Smriti Irani in a written reply in Lok Sabha. 
A total of Rs 740.18 crore expenditure has been spent in the Beti Bachao program from 2015-2022, of which Rs 401.04 crores were spent on media advocacy.
The minister also added that media advocacy expenditure on the scheme was more in the initial stages to create awareness and behavioural changes. 
The Parliamentary Committee on Empowerment of Women last year had cautioned that over 70% of scheme's funds were spent on ads between 2016-2019, underlining the need to focus on other verticals to achieve measureable outcomes in education and health sector

54% of Beti Bachao Beti Padhao funds spent on ads, focus now on zero budget: Govt

A total of Rs 740.18 crore expenditure has been spent in the Beti Bachao program from 2015-2022, of which Rs 401.04 crores were spent on ads.

A total of Rs 740.18 crore expenditure has been spent in the Beti Bachao program from 2015-2022, of which Rs 401.04 crores were spent on ads.

54% of total expenditure of 'Beti Bachao Beti Padao' campaign has been spent on media advocacy since its inception in 2014, according to government data. This amounts to Rs 401.04 crores spent on media campaign of PM's flagship program to address the declining girl child sex ratio in the country.
'With the scheme proving successful to create awareness for the cause, focus on media avocacy campaign has been shifted to minimal expenditure or zero budget,' Women &amp; Child Development Minister Smriti Irani stated in a written reply in Lok Sabha.&nbsp;
A total of Rs 740.18 crore expenditure has been spent in the Beti Bachao program from 2015-2022, of which Rs 401.04 crores were spent on media advocacy.
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The minister also added that media advocacy expenditure on the scheme was more in the initial stages to create awareness and behavioural changes.&nbsp;
The Parliamentary Committee on Empowerment of Women last year had cautioned that over 70% of scheme's funds were spent on ads between 2016-2019, underlining the need to focus on other verticals to achieve measureable outcomes in education and health sector

Elbrus is considered the highest mountain in Europe; the gynaecologist and social worker is also aiming to scale all the ‘seven summits’ by 2021

“Cruelty by husband and relatives” tops the cases of crimes against women in India 
 
A third of all cases of Crimes against women in India are registered under this category
 
Cruelty by husband or his relatives accounted for nearly 17,000 cases in West Bengal,
the highest in India
 
Crimes against women in India are on the rise
 
Between 2016 and 2017, crimes against women were up 6% 
Source: NCRB / Crime in India 2017
 
Over 0.3 million crimes against women were recorded across India in 2017
3,59,849 incidents/ Source NCRB
 
Most crimes against women, over 56011 were reported from Uttar Pradesh
Source: NCRB / Crime in India 2017
 
Its among India's poorest and most populous states
 
But when it comes to rate of crime against women, 
 
Assam fares the worst,  with a crime rate of 144 per lakh population
Source: NCRB / Crime in India 2017
 
Cruelty by husband and relatives tops the list of  crimes recorded against women
 
Other categories with highest registered cases are 
 
Assault w

While the first rider joined the team in Kohima on Tuesday, two other trainees will join her soon; officially flagged off by popular woman biker Onen Nenty

Imphal youth Ji Ingobi Chingtham, 21, will cover 7 nations during his 7-month tour to spread the idea of global integration

women empowerment

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