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Bacardi will enter the domestic market with Legacy, being bottled from its Nasik plant and priced in the mid-premium range. 

White-rum leader Bacardi now enters whisky space in India

Bacardi will enter the domestic market with Legacy, being bottled from its Nasik plant and priced in the mid-premium range.&nbsp;

Bacardi, the Mexican liquor major known for its eponymous white-rum brand, is entering the domestic whisky market with Legacy, being bottled from its Nasik plant and priced in the mid-premium range.
The 158-year-old brand based in Santiago de Cuba, is better known as the white rum brand in the country and has been the market leader here since its entry a few decades back.
When asked about the rationale for entering a highly cluttered and competitive segment like whiskey, Sanjit Singh Randhawa, the managing director of Bacardi India, told PTI that India is not only the largest whisky market globally and is also one of the fastest-growing alcoholic beverage markets globally with over USD52.5 billion in sales in 2021.
According to Icrier, the domestic liquor market is expected to grow at a CAGR of 6.8 per cent between 2020 and 2023 and growth is being led by whiskies, with annual sales expected to cross 250 million cases by 2026.
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He said the Legacy is successfully piloted in Maharashtra, Telangana and UP, and the plans are afoot to commercially enter other states shortly. He said the Legacy is crafted with select Indian grains and blended with Indian and Scottish malts.
Ayaesha Gooptu, category head, domestic browns at Barcardi India said the next launches will be in Karnataka, Delhi, Punjab, Odisha, Bengal, and Rajasthan.
Bacardi which is the largest privately held spirits company in the world sells over 200 runs, whiskies, including Scotches, gins, vodkas and liquers such as Grey Goose vodka, Patron tequila, Dewar's blended scotch whisky, Bombay Sapphire gin, Martinis , William Lawson's &nbsp;scotch whisky, St-Germane liqueur, among others.
Bacardi, the largest privately held spirits company in the world, produces and markets across 170 countries and brand portfolio comprises over 200 brands and labels.

The world’s largest bottle of whisky was sold for a whopping 1.1 million British pound last week. The bottle, named The Intrepid, was distilled at the acclaimed Macallan Distillery in Scotland for 32 years since 1989.
It was finally bottled by beverage company Duncan Taylor Scotch Whisky into a five-feet-and-11-inch-long container in 2021. On September 9, 2021, the bottle got the Guinness World Records certification as the world’s largest bottle of Scotch whisky.The bottle was finally put on an auction on May 25, 2022, by Lyon & Turnbull, an auction house based in Scotland. The bottle was sold to an anonymous international collector.

World's largest bottle of whiskey sells for 1.1 million British pound

The bottle was finally put on an auction on May 25, 2022, by Lyon &amp; Turnbull, an auction house based in Scotland.

The world&rsquo;s largest bottle of whisky was sold for a whopping 1.1 million British pound last week. The bottle, named The Intrepid, was distilled at the acclaimed Macallan Distillery in Scotland for 32 years since 1989.
It was finally bottled by beverage company Duncan Taylor Scotch Whisky into a five-feet-and-11-inch-long container in 2021. On September 9, 2021, the bottle got the Guinness World Records certification as the world&rsquo;s largest bottle of Scotch whisky. Also Watch: <a href="https://www.editorji.com/lifestyle-news/food/these-5-indian-bars-got-featured-on-the-coveted-asia-s-50-best-bars-ranking-for-2022-1651733961007">THESE 5 Indian bars got featured on the coveted Asia&rsquo;s 50 Best Bars ranking for 2022</a> The bottle was finally put on an auction on May 25, 2022, by Lyon &amp; Turnbull, an auction house based in Scotland. The bottle was sold to an anonymous international collector.

Indians love their Scotch Whiskey and the UK Prime Minister wants to ensure that is cheaper for those in the subcontinent to drink it. One of the biggest demands from the United Kingdom is to lower tariffs on imported whiskeys. India is the world’s largest whiskey market and the second largest Scotch whiskey export market by volume. Scotch Whisky is just 2% share of the Indian whisky market and the 150% import tax imposed on it is hampering the growth as per the Scotch Whisky Association. 
New Delhi, which is notoriously reticent about lowering trade barriers and was dubbed the "tariff king" by former US president Donald Trump, wants in return to make it easier and cheaper for Indians to obtain British visas.So will there be a trade, Whiskey for Visas? One will have to wait and watch. 
 

Whiskey on the table as UK PM Boris Johnson visits India

Scotch Whisky is just 2% share of the Indian whisky market and the 150% import tax imposed on it is hampering the growth as per the Scotch Whisky Association. 

Whiskey for Visas? The UK-India trade talks get interesting 

London seeking a cut in tariffs on Scotch whiskey from India amid trade talks.&nbsp;

Indians love their Scotch whiskey and the UK Prime Minister wants to ensure that is cheaper for those in the subcontinent to drink it. One of the biggest demands from the United Kingdom is to lower tariffs on imported whiskey.&nbsp; India is the world&rsquo;s largest whiskey market and the second largest Scotch whiskey export market by volume. Scotch whiskey is just 2% share of the Indian whisky market and the 150% import tax imposed on it is hampering the growth as per the Scotch Whiskey Association.&nbsp;
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New Delhi, which is notoriously reticent about lowering trade barriers and was dubbed the "tariff king" by former US president Donald Trump, wants in return to make it easier and cheaper for Indians to obtain British visas. So will there be a trade, Whiskey for Visas? One will have to wait and watch.&nbsp;
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A rare bottle of single malt Japanese whiskey, the Yamazaki 55 Year Old has been sold for an incredible €488,000 which is equivalent to Rs 4.14 crore at the Istanbul Airport.Customers had to be invited to place a bid to have a chance to purchase the liquor, due to its highly limited release. A total of eight interested customers made a valid offer, and the bottle was ultimately purchased by an unnamed customer from ChinaSo what makes this bottle so special? It is the oldest single malt whisky in the history of the House of Suntory. It is a blend of three exceptional single malts from the 1960s, featuring components distilled under the supervision of Suntory’s founder Shinjiro Torii.The coveted spirit has had two releases: In 2020, 100 bottles were released via a lottery system in Japan, followed by another 100 bottles released in 2021 to the rest of the world.

Yamazaki 55 year old whiskey was sold for Rs 4 crores at an airport duty free shop 

Customers had to be invited to place a bid to have a chance to purchase the liquor, due to its highly limited release. A total of eight interested customers made a valid offer, and the bottle was ultimately purchased by an unnamed customer from China.

Rs 4 crore for a bottle of whiskey

A highly rare Yamazaki 55-year-old whisky has been sold by Unifree Duty Free and joint venture partner Gebr

A rare bottle of single malt Japanese whiskey, the&nbsp;Yamazaki 55 Year Old has been sold for an incredible &euro;488,000 which is equivalent to Rs 4.14 crore&nbsp;at the Istanbul Airport. Customers had to be invited to place a bid to have a chance to purchase the liquor, due to its highly limited release. A total of eight interested customers made a valid offer, and the bottle was ultimately purchased by an unnamed customer from China Also watch:&nbsp;<a title="Budget basics explained: The what when who and why&nbsp;" href="https://www.editorji.com/business-news/budget/budget-basics-explained-the-what-when-who-and-why-1642396323734">Budget basics explained: The what when who and why&nbsp;</a> So what makes this bottle so special?&nbsp;It is the oldest single malt whisky in the history of the House of Suntory. It is a blend of three exceptional single malts from the 1960s, featuring components distilled under the supervision of Suntory&rsquo;s founder Shinjiro Torii. The coveted spirit has had two releases: In 2020, 100 bottles were released via a lottery system in Japan, followed by another 100 bottles released in 2021 to the rest of the world.

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