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The fireworks may have been banned this festive season but controversies surrounding advertising campaigns of major brands are creating enough drama to keep the virtual crackers going. From a mangalsutra to an atta maker, there&rsquo;s no telling which product is going to get cancelled on which day.
One day you&rsquo;re a social media trend and the next day, you could be a brand facing boycott.
So, whether you loved them, hated them or criticised the brains out of them, here&rsquo;s a roundup of brands that were recently grilled on social media for irking too many people
1. Sabyasachi
High-fashion brand Sabyasachi on Sunday withdrew a photo campaign that featured a model donning a designer mangalsutra with racy lingerie. Sabyasachi stirred controversy for apparently &lsquo;hurting religious sentiments&rsquo; by showing a semi-naked model in a mangalsutra ad.
The Kolkata-based brand&rsquo;s move come after Madhya Pradesh Home Minister Narottam Mishra issued an ultimatum to the brand to take the ad down.
2. Fabindia
In a similar fashion, chain retailer Fabindia also withdrew an for its new festive line after backlash from right-wing Hindu groups. Known for its handcrafted fashion products, the brand was accused of using Urdu to name a collection for Diwali, a festival primarily celebrated by Hindus.
The promo campaign, which was titled Jashn-e-Riwaaz, an Urdu term meaning &lsquo;celebration of tradition&rsquo;, was eventually withdrawn after backlash.
3. Dabur's Fem
Homegrown FMCG behemoth Dabur withdrew its Karva Chauth ad campaign featuring a lesbian couple celebrating the festival after several sections of social media it described as &ldquo;culturally inappropriate&rdquo;.
Many on the interwebs also hailed the campaign for Dabur&rsquo;s Fem Creme bleach for its pro-LGBTQIA+ stance. Nonetheless, the brand had to take the campaign down and issue an apology.
4. Tanishq
Another local player who faced the music for taking a stand was Tata Group's brand Tanishq. The jewellery brand released an advertisement showing an interfaith couple at a baby shower organised for the Hindu bride by her Muslim in-laws.
Slammed for promoting what netizens called &lsquo;love jihad&rsquo;, Tanishq had to withdraw the advertisement after the online trolling extended to physical threats to its employees and stores.
5. Kent RO
For Kent RO Systems, it was an ad for an &lsquo;Atta &amp; Bread Maker&rsquo; that brought the house down. Famous for its water purifiers, Kent released an advertisement that showed domestic workers in a negative light by depicting them as infection carriers.
The Noida-based company&rsquo;s ad cautioned against letting your &lsquo;maid knead atta by hand&rsquo; referring to the practice as &lsquo;unhygienic.&rsquo; The ad, featuring Hema Malini and her daughter Esha Deol drew heavy criticism on social media who later apologised. Malini then claimed the ad did not &lsquo;resonate with her values.&rsquo;

5 most-controversial ads during this festive season 

The fireworks may have been banned this festive season but controversies surrounding advertising campaigns of major brands are creating enough drama to keep the virtual crackers going. Here's a list of ads that have triggered row this festive season

From a mangalsutra to an atta maker, there&rsquo;s no telling which product is going to get cancelled on which day

The fireworks may have been banned this festive season but controversies surrounding advertising campaigns of major brands are creating enough drama to keep the virtual crackers going. From a mangalsutra to an atta maker, there&rsquo;s no telling which product is going to get cancelled on which day.
One day you&rsquo;re a social media trend and the next day, you could be a brand facing boycott.
So, whether you loved them, hated them or criticised the brains out of them, here&rsquo;s a roundup of brands that were recently grilled on social media for irking too many people
1. Sabyasachi
High-fashion brand Sabyasachi on Sunday withdrew a photo campaign that featured a model donning a designer mangalsutra with racy lingerie. Sabyasachi stirred controversy for apparently &lsquo;hurting religious sentiments&rsquo; by showing a semi-naked model in a mangalsutra ad.
The Kolkata-based brand&rsquo;s move come after Madhya Pradesh Home Minister Narottam Mishra issued an ultimatum to the brand to take the ad down.
2. Fabindia
In a similar fashion, chain retailer Fabindia also withdrew an for its new festive line after backlash from right-wing Hindu groups. Known for its handcrafted fashion products, the brand was accused of using Urdu to name a collection for Diwali, a festival primarily celebrated by Hindus.
The promo campaign, which was titled Jashn-e-Riwaaz, an Urdu term meaning &lsquo;celebration of tradition&rsquo;, was eventually withdrawn after backlash.
3. Dabur's Fem
Homegrown FMCG behemoth Dabur withdrew its Karva Chauth ad campaign featuring a lesbian couple celebrating the festival after several sections of social media it described as &ldquo;culturally inappropriate&rdquo;.
Many on the interwebs also hailed the campaign for Dabur&rsquo;s Fem Creme bleach for its pro-LGBTQIA+ stance. Nonetheless, the brand had to take the campaign down and issue an apology.
4. Tanishq
Another local player who faced the music for taking a stand was Tata Group's brand Tanishq. The jewellery brand released an advertisement showing an interfaith couple at a baby shower organised for the Hindu bride by her Muslim in-laws.
Slammed for promoting what netizens called &lsquo;love jihad&rsquo;, Tanishq had to withdraw the advertisement after the online trolling extended to physical threats to its employees and stores.
5. Kent RO
For Kent RO Systems, it was an ad for an &lsquo;Atta &amp; Bread Maker&rsquo; that brought the house down. Famous for its water purifiers, Kent released an advertisement that showed domestic workers in a negative light by depicting them as infection carriers.
The Noida-based company&rsquo;s ad cautioned against letting your &lsquo;maid knead atta by hand&rsquo; referring to the practice as &lsquo;unhygienic.&rsquo; The ad, featuring Hema Malini and her daughter Esha Deol drew heavy criticism on social media who later apologised. Malini then claimed the ad did not &lsquo;resonate with her values.&rsquo; ALSO WATCH:&nbsp;<a href="https://www.editorji.com/india-news/supreme-court-judge-justice-chandrachud-on-dabur-row-ad-pulled-down-on-ground-of-public-intolerance-1635767510063" target="_blank">Supreme Court Judge Justice Chandrachud on Dabur row: ad pulled down on ground of public intolerance</a>

Many buying Tanishq product to take a stand: Admaker on row

The Tanishq ad showed realities and, after the controversy, a silent majority of people has started speaking out against a vocal minority, the advertisement campaign's creator said

More people have seen the now-withdrawn Tanishq advertisement as the controversy also created a "movement" where many are buying Tanishq products to take a stand, the advertisement campaign's creator said on Tuesday.&nbsp;The ad showed realities and, after the controversy, a silent majority of people has started speaking out against a vocal minority, according to Amit Akali, Managing Partner and Creative Head of "Whats Your Problem", the agency behind the advertisement campaign.&nbsp;In an interview to PTI, he also asserted that no one would have expected the backlash because "communal harmony is the centre of our fabric".

New Delhi, PTI: More people have seen the now-withdrawn Tanishq advertisement as the controversy also created a "movement" where many are buying Tanishq products to take a stand, the advertisement campaign's creator said on Tuesday. The ad showed realities and, after the controversy, a silent majority of people has started speaking out against a vocal minority, according to Amit Akali, Managing Partner and Creative Head of "Whats Your Problem", the agency behind the advertisement campaign.
In an interview to PTI, he also asserted that no one would have expected the backlash because "communal harmony is the centre of our fabric".
Nevertheless, on withdrawing the advertisement, he termed Tanishq as a "brave" company that considered safety of employees in the face of the controversy.
The 120-billion dollar Tata Group chose to withdraw the 55-second Tanishq advertisement, which shows a Muslim mother-in-law caring for her pregnant Hindu daughter-in-law, in the wake of a furore online and displeasure among certain groups for alleged communal tones.
"People are going out there and telling us that we will not let this film get deleted, they are sharing the film on their own even though it has been removed. Or there is a movement where people are buying Tanishq and showing us the bills," Mr Akali told PTI.
Despite the advertisement being withdrawn, many people came in support of the campaign and made their displeasure against the online trolls known.
"We are at that stage where the majority is speaking up and that is where the love for Tanishq started coming in. I think this is a normal phenomenon in any country," he said, pointing out that this is contrary to the behavioural phenomenon called "spiral of silence".
Spiral of silence refers to a large part of the majority staying silent because this is a way of life for them but there is a vocal minority which keeps speaking, he said.
Making it clear that the intent behind the campaign was just to show cultural realities that gel well with a brand's promise, and not political at all, Mr Akali said the broader "Ekatvam" or unity campaign of Tanishq will continue.
Stating that the society sided with Tanishq because the message resonated with it, he said "more people have seen the message than if it wasn't removed".

Tanishq gives in to hate brigade, pulls off ad promoting harmony

Jewellery brand Tanishq has reportedly pulled off one of its advertisement that promoted religious harmony and unity after vicious trolling

Jewellery brand Tanishq has reportedly pulled off one of its advertisement that promoted religious harmony and unity after vicious trolling. The advertisement featuring an interfaith baby shower was targeted by the troll brigade that claimed it "promoted love jihad". Many netizens called out hate-filled trolling and applauded the ad for promoting the idea of India. The ad was for Tanishq's new collection, called "Ekatvam", which literally means "oneness".

Trolls trend #BoycottTanishq after brand's interfaith promo clip 

An ad film featuring a Hindu-Muslim couple has become the latest topic to draw outrage from people on Twitter.&nbsp;
The promo clip released by iconic jewellery brand Tanishq&nbsp;features a Hindu woman who is married into a Muslim family, performing Hindu rituals.&nbsp;
Twitter users expressed distaste with the hashtag #BoycottTanishq, after which the brand has taken down the promo.&nbsp;

Netizens trend #BoycottTanishq after brand's interfaith promo clip 

Ad film featuring Hindu-Muslim couple draws outrage
Tanishq&nbsp;ad shows a Hindu woman married into a Muslim family
Twitter users trend #BoycottTanishq, brand takes down video

An ad film featuring a Hindu-Muslim couple has become the latest topic to draw outrage from people on Twitter.&nbsp;
The promo clip released by iconic jewellery brand Tanishq&nbsp;features a Hindu woman who is married into a Muslim family, performing Hindu rituals.&nbsp;
Twitter users expressed distaste with the hashtag #BoycottTanishq, after which the brand has taken down the promo.&nbsp;

tanishq

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