Editorji is a popular short video news and information platform based in India. It was founded in 2018 by Vikram Chandra, one of India’s leading journalists, and has risen to prominence in the digital news space in a relatively short span of time. The platform is primarily designed for mobile devices, with applications available for Android and iOS.

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Are you frustrated of looking closely at product images in online stores - wondering how those pair of pants will fit? Well, with live shopping many of these frustrations disappear.What is Live shopping?Live shopping is a form of online shopping where customers make purchases during live streaming video events. This new era in e-commerce is remarkably similar to how influencers demonstrate or endorse a product or service.
A viable way for brands to market and communicate, with live interactive video streaming, customers can interact and commentGrowing market in India 
Driven by fun and authenticity of online shopping, India's live commerce market is expected to clock a gross merchandise value (GMV) of $4-$5 billion by 2025, a report by RedSeer showed. 
As there is no need of going out and get a parking space or waste time in traffic. Virtual shopping makes it easy for anyone to shop from anywhere without any restrictions. 
 

Live Shopping; the newest trend in e-commerce

Are you frustrated of looking closely at product images in online stores - wondering how those pair of pants will fit?

Live shopping and how it's gaining traction in Indian market

Read more at: https://economictimes.indiatimes.com/tech/tech-bytes/myntra-tests-influencer-led-live-commerce-model/articleshow/87571557.cms?utm_source=contentofinterest&amp;utm_medium=text&amp;utm_campaign=cppst
Read more at: https://economictimes.indiatimes.com/tech/tech-bytes/myntra-tests-influencer-led-live-commerce-model/articleshow/87571557.cms?utm_source=contentofinterest&amp;utm_medium=text&amp;utm_campaign=cppst
&nbsp;
Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous scope for creating value
As there is no need of going out and get a parking space or waste time in traffic, virtual shopping makes it easy for anyone to shop from anywhere without any restrictions.&nbsp;
Driven by fun and authenticity of online shopping, India's live commerce market is expected to clock a gross merchandise value (GMV) of $4-$5 billion by 2025, a report by RedSeer showed.
&nbsp;

Evoking the&nbsp;teleshopping&nbsp;concept that marked the 90s and early 2000s, Live Shopping makes online shopping dynamic

Live-stream shopping is the next big thing to enter the world of e-commerce, already evolving from a billion-dollar industry in China.&nbsp; What is Live shopping? A first truly dynamic experience for online shopping, the platform allows you to purchase items on sale during a live display of the same. So influencers and sellers demonstrate/endorse a product to a live audience who can instantly buy the products.&nbsp;
Also watch:&nbsp;<a title="PM Modi launches new RBI schemes aimed at retail investment and addressing grievances" href="https://www.editorji.com/business-news/personal-finance/pm-modi-launches-new-rbi-schemes-aimed-at-retail-investment-and-addressing-grievances-1636696069639">PM Modi launches new RBI schemes aimed at retail investment and addressing grievances</a> Where did it start from? The story started in 2016, when Alibaba launched&nbsp;Taobao Live&nbsp;for the Chinese market. Evoking the&nbsp;teleshopping&nbsp;concept that marked the 90s and early 2000s&nbsp;Taobao Live soared in popularity. By 2018, the platform reached $15 billion&nbsp;in sales, signalling a 400% growth. Going big with Live Shopping Mega brands like Tommy Hilfiger, Douglas and Walmart have already adopted the trend, not to mention giants like&nbsp;Amazon&nbsp;and&nbsp;Facebook.&nbsp;McKinsey&nbsp;predicts that live shopping sales could account for as much as 10-20% of all global ecommerce by 2026. YouTube will host a weeklong livestreaming event, called Holiday Stream and Shop, where select social media stars will sell their own merchandise and brand name products directly on the platform.&nbsp; Growing market in India Hoping to expand a large&nbsp;audience&nbsp; especially an older age group that have been on the fence about online shopping.&nbsp;Flipkart-owned online fashion portal Myntra has started testing influencer-led live online shopping on its platform.&nbsp;Other&nbsp;startups like Bulbul and Simsim (now acquired by YouTube) have tried replicating this model. Last month, InMobi's Glance-owned Roposo also pivoted to the live commerce model.
But who helps these&nbsp;platforms for Live-Streaming?
Bengaluru-based startup, Baaz&nbsp;allows people to experience the thrill that people were severely deprived of with the help of its superior technology.&nbsp; With over 50+ customers across fashion, lifestyle, beauty, and books categories, it helps retail stores host live video shows to showcase products or collections, manage inventory, answer live customer questions, and collect secure and instant payments.&nbsp;
Launched just before the pandemic, ''I came up with this idea when my wife faced technical issues during her virtual shopping'' said Chitresh Parihar, Founder and CEO of Baaz.

As more Indians begin to appreciate the value of high-quality, artisanal coffee beans, several homegrown brands have entered the market to meet the rising demand

Bold & brewed: Indian brands offering local, artisanal coffees

As more and more Indians begin to appreciate the value of high-quality, artisanal coffee beans, several homegrown brands have entered the market to meet the rising demand. 

Bold & brewed: Indian brands for your local, artisanal coffee fix 

Z:\05-10-2021\Downloads\LIFESTYLE\ARTISANAL COFFEE BRANDS

As more and more Indians&nbsp;begin to appreciate&nbsp;the value of high-quality, artisanal coffee beans, several homegrown brands&nbsp;have entered the market to meet the rising demand.&nbsp;

From cold brew and espresso to filtered or French Press, there are plenty of ways to savour your&nbsp;cup of&nbsp;coffee.&nbsp;&nbsp;
But every true coffee connoisseur would know that the beans behind every coffee pour&nbsp;can&nbsp;make a&nbsp;world of a&nbsp;difference to its flavour.&nbsp;As more and more Indians&nbsp;begin to appreciate&nbsp;the value of high-quality, artisanal coffee beans, several homegrown brands&nbsp;have entered the market to meet the rising demand.&nbsp;
SEE MORE&nbsp;<a href="https://www.editorji.com/business-news/why-the-cold-weather-is-making-your-coffee-more-expensive-coffee-prices-up-60-1627366732482">Why the cold weather is making your coffee more expensive? Coffee prices up 60%</a>
Although India has been exporting local coffee for decades, Indian roasteries are now&nbsp;also experimenting with new brews, blends and flavour profiles for the local buyers.&nbsp;
Here are 5 Indian artisanal coffee brands that should be on your radar:&nbsp;&nbsp;
Araku&nbsp;Coffee&nbsp;
Produced and processed by Adivasi farmers in Andhra Pradesh,&nbsp;Araku&nbsp;Coffee&nbsp;sells 100% organic beans as well as&nbsp;biodegradable and compostable vegetable capsules.&nbsp;Araku&rsquo;s&nbsp;roast even won the honourable&nbsp;Prix Epicures gold medal in Paris&nbsp;in 2018 amid heavy competition from other global blends.&nbsp;&nbsp;
Black Baza Coffee&nbsp;
Do&nbsp;you want your cuppa&nbsp;to be&nbsp;responsibly sourced?&nbsp;Black Baza Coffee claims their coffee is&nbsp;100 per cent traceable back to the farm. Focussing on conservation,&nbsp;the brand is also making grassroots efforts to protect coffee growers and the environment.&nbsp;
Halli Berri&nbsp;
With its roots deep in the jungle canopies of the western ghats, the Halli Berri coffee estate is a family business going back six generations.&nbsp;You can buy sustainable, shade-grown 100% Arabica&nbsp;coffee&nbsp;from Halli Berri or spend some time at one of the boutique cottages on the&nbsp;sprawling&nbsp;estate.&nbsp;
Ainmane&nbsp;Coffee&nbsp;
With one of the world&rsquo;s most expensive Civet coffee on the menu,&nbsp;Ainmane&rsquo;s&nbsp;range of speciality coffees&nbsp;boasts of a validation from the Coffee Board of India. Based in Coorg,&nbsp;Ainmane&nbsp;also sells&nbsp;unique&nbsp;varieties like&nbsp;Monsooned&nbsp;Malabar,&nbsp;Robusta&nbsp;of Coorg among others.
SEE MORE&nbsp;<a href="https://www.editorji.com/lifestyle-news/black-coffee-vs-milk-coffee-who-will-win-this-epic-battle-1627452376585">Black Coffee vs Milk Coffee: Who will win this epic battle?</a>

Using a credit card induces the same chemical reaction in the brain, when&nbsp;a person uses cocaine, a new study by the Massachusetts Institute of Technology has found.
The study analysed&nbsp;the&nbsp;neuroscience behind buying things, and noted that shopping with a credit card leads to more purchase cravings in&nbsp;people.&nbsp;For the experiment, MRI machines were used to see what happens in the brain when people wish to buy an item with credit card versus cash.
Researchers concluded that when purchases were made with a card, the&nbsp;striatum&nbsp;in the brain, which is region that assesses&nbsp;the reward system, gets activated. It in turn produces dopamine, which leads people to crave shopping.&nbsp;

Purchases made with credit cards give the same high as cocaine: MIT study

Shopping with credit cards gives the same high as using cocaine, a new study by Massachusetts Institute of Technology claims.

Using a credit card induces the same chemical reaction in the brain, when&nbsp;a person uses cocaine, a new study by the Massachusetts Institute of Technology has found.
The study analysed&nbsp;the&nbsp;neuroscience behind buying things, and noted that shopping with a credit card leads to more purchase cravings in&nbsp;people.&nbsp;For the experiment, MRI machines were used to see what happens in the brain when people wish to buy an item with credit card versus cash.
Researchers concluded that when purchases were made with a card, the&nbsp;striatum&nbsp;in the brain, which is region that assesses&nbsp;the reward system, gets activated. It in turn produces dopamine, which leads people to crave shopping.&nbsp;

shopping

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