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Sachin Tendulkar joins Reddit as brand ambassador to engage with fans via exclusive content, enhancing community interaction. This aligns with Reddit's sports engagement strategy.

Sachin Tendulkar, The Brand Ambassador of Reddit

Legendary cricketer Sachin Tendulkar partners with Reddit as brand ambassador, engaging sports fans through unique content and campaigns aimed at enhancing community interaction and growth.

Sachin Tendulkar becomes Reddit's brand ambassador, engaging with fans through exclusive content and campaigns. The collaboration aims to enhance community interaction on the platform.

Social media platform Reddit on Wednesday announced Indian cricket legend Sachin Tendulkar as its brand ambassador.
Sports fans will now have exclusive opportunities to engage with Tendulkar in Reddit communities, the company said in a statement.
Through his official Reddit profile, batting icon Tendulkar will share personal reflections, match insights, and exclusive content.
"In the coming months, Tendulkar will also appear in a new marketing campaign for Reddit in India as well as other markets throughout the world," the statement said.
On his association with Reddit, Tendulkar said, "For me, cricket has always been about that pure connection with people, on and off the field. In getting to know Reddit, what stands out is the sheer passion that brings its communities together," Reddit Vice President International Growth, Durgesh Kaushik said.
Kaushik said Tendulkar's name is synonymous with cricket excellence and he possesses a remarkable ability to transcend boundaries and unite people through his extraordinary talent.
"His presence on the field fostered a powerful sense of community among fans, who were drawn together by their shared admiration for the 'Master Blaster'," he added.
Reddit has been taking steps to tap sports amid a 30 per cent on-year rise in interest on this subject on its platform.
Earlier this year, Reddit announced a partnership with Italian professional football league Serie A and last year, it announced a new partnership program with major US professional sports leagues, including NFL, NBA, MLB, PGA Tour and Nascar, the company said.

The San Francisco-based company said in the filing that it will issue 15.2 million shares priced between $31 and $34

Reddit aims to raise $750 mn in stock market debut

<h2>The San Francisco-based company said in the filing that it will issue 15.2 million shares priced between $31 and $34</h2>

Reddit plans to raise some $750 million with its initial public offering of shares , using the money to improve the platform and its money-making power, according to a regulatory filing on Monday.
'The front page of the internet'
The New York Stock Exchange debut of the platform that bills itself as "the front page of the Internet" when it comes to hot news will be a test of an IPO market that has been idling since the middle of last year.
$31-34 price range for IPO
A date for the initial public offering of shares has yet to be set. The San Francisco-based company said in the filing that it will issue 15.2 million shares priced between $31 and $34.
First 'Social Media' IPO since 2019
Reddit's IPO will be the first for a social network since Pinterest went public in 2019.
Founded in 2005, the platform is home to more than 100,000 online communities devoted to a sweeping range of topics and was visited by an average of 73 million people daily, according to a filing Monday with the Securities and Exchange Commission (SEC).
Business model like Facebook, YouTube
Like Facebook, Instagram, YouTube and TikTok, Reddit's business model is based on advertising, but despite its popularity, the platform has never managed to turn a profit.
Plans for monetization include licensing data for training large language models (LLMs) that power artificial intelligence, according to an SEC filing.
Vocal users: Boon or bane?&nbsp; Reddit's users can be vocal: Last year moderators of communities at Reddit held a major protest over new fees for developer access to the platform.

Reddit’s revised API fee has sparked a lot of controversy of late, with third-party apps shutting down and moderators going on a protest.

Reddit protests explained: Why thousands of subreddits have gone private

Reddit&rsquo;s revised API fee has sparked a lot of controversy of late, with third-party apps shutting down and moderators going on a protest.

Reddit, the social network known for its community-based structure, is experiencing a significant protest. About 3,500 of its 'subreddits' will be going private.&nbsp;
Here's what's happening.
Reddit differs from most social networks. Users follow subreddits, communities dedicated to specific topics. Subreddits range from r/aww for adorable content, to r/BuyItForLife for practical purchases.
Recently, Reddit proposed a pricing change to its API, affecting third-party apps. Apollo, a popular Reddit app, would need to pay a staggering $20 million per year under the new rules. That's more than double what it currently costs to run the app.
The developer of Apollo compared this to Twitter's API pricing, which is four times as much. But he noted that Reddit's new pricing was still far from reasonable.
Reddit's unique structure means it relies heavily on volunteer community moderators, or 'mods'. These mods ensure the content stays relevant and legal. However, Reddit's pricing change has sparked discontent among them, leading to the planned protest. Nearly 3,500 subreddits will become private for 48 hours, locking out non-members.
As part of this protest, the moderators of the iPhone subreddit, initially planned to go private on June 12. However, after an AMA session with Reddit CEO, they have decided to go 'private indefinitely' starting June 11.
In response, Reddit CEO Steve Huffman alleged that Apollo was blackmailing the company, a claim that Apollo's developer denies. Meanwhile, Reddit is undergoing some structural changes, including workforce reduction by 5 percent.
As Reddit users and mods stand up against the proposed changes, the platform's future direction hangs in the balance. Stay tuned for further updates on this developing situation.

Reddit's updated API policy, implementing high fees for third-party app developers starting July 1, has resulted in popular apps going out of business.

Reddit's new API rules cause popular third-party apps to shut shop

Reddit's updated API policy, implementing high fees for third-party app developers starting July 1, has resulted in popular apps going out of business.

Reddit's new API policy will start charging third-party app developers steep fees on July 1; as a result, well-known apps like Sync for Reddit and Reddit is Fun are going out of business.
These Android apps have millions of downloads and are favoured by Reddit's most active users.
Under the new rules, third-party Reddit apps cannot run ads and face other restrictions as well.
Even Apollo, an iOS-exclusive app that generates significant income, would have had to pay $20 million yearly.

Reddit is laying off approximately 5% of its workforce, it will also slow down its hiring as per the directive of Reddit's CEO Steve Huffman

Reddit to let go around 5% of its employees

Reddit to let go of around 5% of its employees

Reddit is laying off approximately 5% of its workforce, it will also slow down its hiring as per the directive of Reddit's CEO Steve Huffman

Reddit is laying off 90 people, approximately 5% of its workforce, following a number of tech firms that have been laying off employees.
As the tech sector deals with the slowdown in the economy, companies including the likes of tech giants such as Meta have started cutting jobs after aggressively hiring during the pandemic.
Reddit, which was split out from magazine behemoth Conde Nast in 2011, has recently seen a rise in popularity, due to the success of WallStreetBets and other forums on its platform, which have evolved into a place for retail investors to speculate on stocks.
According to a Wall Street Journal article, Reddit CEO Steve Huffman stated that along with job cuts, the company would also scale back its hiring for the remainder of the year from an initial plan of 300 personnel to perhaps 100.

Reddit has become the latest entrant in the video-sharing space that is largely dominated by Chinese-owned TikTok. The social news aggregation website announced that it has acquired short-form video social platform Dubsmash in an attempt to elevate under-represented creators. The company also said in a blog post that it will integrate Dubsmash&rsquo;s innovative video creation tools into Reddit, which will empower Reddit&rsquo;s own creators to express themselves in original and authentic ways. 

Reddit buys video-sharing app Dubsmash

Reddit announced that it has acquired short-form video social platform Dubsmash in an attempt to elevate under-represented creators.

Reddit has become the latest entrant in the video-sharing space that is largely dominated by Chinese-owned TikTok. The social news aggregation website announced that it has acquired short-form video social platform Dubsmash in an attempt to elevate under-represented creators. The company also said in a blog post that it will integrate Dubsmash&rsquo;s innovative video creation tools into Reddit, which will empower Reddit&rsquo;s own creators to express themselves in original and authentic ways. 
&nbsp;
Reddit acquires Dubsmash!
Reddit: elevate under-represented creators
Reddit: empower creators to express themselves&nbsp;

Reddit has become the latest entrant in the video-sharing space that is largely dominated by Chinese-owned TikTok. The social news aggregation website announced that it has acquired short-form video social platform Dubsmash in an attempt to elevate under-represented creators. The company also said in a blog post that it will integrate Dubsmash&rsquo;s innovative video creation tools into Reddit, which will empower Reddit&rsquo;s own creators to express themselves in original and authentic ways.

At 90, this Kerala granny is learning to be tech savvy! 

This 90-year-old grandmother from Kerala&nbsp;shows how it's never too late to learn and be tech savvy!

At 90 this Kerala granny is learning to be tech savvy! 

It's never too late to learn and that's what this 90-year-old grandmother from Kerala&nbsp;believes!
Her&nbsp;grandson Arun Thomas took to Reddit to share photos of her reading the newspaper online and people are pleased to see her zeal and willingness to learn even at this age!
It's only been slightly over a month that the granny took to sitting infront of the laptop to read the e-paper as the family cancelled the physical newspaper subscription&nbsp;owing to the pandemic.&nbsp;

It's never too late to learn and that's what this 90-year-old grandmother from Kerala&nbsp;believes!
Her&nbsp;grandson Arun Thomas took to Reddit to share photos of her reading the newspaper online and people are pleased to see her zeal and willingness to learn even at this age!
After the family cancelled the physical newspaper subscription&nbsp;owing to the pandemic, granny took to sitting infront of the laptop to read the e-paper.&nbsp;

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