Editorji is a popular short video news and information platform based in India. It was founded in 2018 by Vikram Chandra, one of India’s leading journalists, and has risen to prominence in the digital news space in a relatively short span of time. The platform is primarily designed for mobile devices, with applications available for Android and iOS.

ABOUT US:

about us editorji

Latest Video News: Editorji provides the latest news video headlines, latest videos clip from India and the World. Get all breaking news videos on Entertainment, Business, Coronavirus, Elections, Politics and more.

Latest Video News, Breaking News, Bollywood, Political, Sports, Business News | Editorji

+91 11 4035 6666 / info@editorji.com
3rd floor, Plot B, Khasara no 360, Sultanpur, New Delhi, Delhi 110030
<a title="mail to us" href="mailto:info@editorji.com">Send Feedback</a>
<a title="Contact Us" href="mailto:info@editorji.com">Contact Us</a>

REACH US

Contact for any questions, suggestions, comments, feedback or advertisement on Editorji.com, we are always looking forward to hearing from you.

Contact Us for Feedback, Suggestions and Advertising 

Editorji content is better experienced in our app.

Glamorous models, also called Angels, strutting their stuff down the runway scantily clad in sexy lingerie, accompanied by the hottest pop stars in the world.

Adios Angels: The not-so-secret problematic history of Victoria’s Secret

Glamorous&nbsp;models, also called Angels,&nbsp;strutting their stuff&nbsp;down the runway scantily&nbsp;clad&nbsp;in&nbsp;sexy&nbsp;lingerie,&nbsp;accompanied by the hottest pop stars&nbsp;in&nbsp;the world&rsquo;s&nbsp;biggest&nbsp;metro cities. Victoria&rsquo;s Secret&nbsp;had quite the dream recipe for success and it&nbsp;even&nbsp;worked,&nbsp;at least&nbsp;for&nbsp;two decades.&nbsp;
But the world&rsquo;s most popular lingerie maker seems to&nbsp;have lost the plot in the last few years.&nbsp;While&nbsp;Victoria&rsquo;s Secret&nbsp;still makes&nbsp;millions of dollars&nbsp;for owner L Brands and posted a 9% rise in same-store sales for the first three months of 2021 versus 2019.&nbsp;The brand has steadily been losing its share in the underwear market that is valued at a whopping $250 billion globally.&nbsp;In contrast, competitors like Aerie and Rihanna&rsquo;s Savage X&nbsp;Fenty&nbsp;have&nbsp;witnessed&nbsp;immense growth.&nbsp;&nbsp;
In response,&nbsp;the market leader in crisis, Victoria&rsquo;s Secret just&nbsp;announced&nbsp;a&nbsp;major&nbsp;identity makeover. The brand is bidding goodbye to its&nbsp;world-famous&nbsp;Victoria&rsquo;s Secret Angels, ending an era of&nbsp;big wings, diamond-encrusted bras and questionable&nbsp;headgears.
From defining femininity for a generation of women to being outdated, let&rsquo;s&nbsp;see some of the factors that have&nbsp;forced&nbsp;Victoria&nbsp;to rethink its &lsquo;secret.&rsquo;&nbsp;
Delusional Obsession With &lsquo;Sexy&rsquo;&nbsp;
Launched in 1977 as a lingerie shop for men who wanted to buy things for their partners, Victoria&rsquo;s Secret has always&nbsp;focussed on male desire and the idea of &lsquo;sex appeal&rsquo; for men. That may have worked for a while but&nbsp;this obsession with &lsquo;sexy&rsquo; just doesn&rsquo;t do it anymore.&nbsp;This has made Victoria's image detached and out-of-touch from the current zeitgeist.&nbsp;&nbsp;
The Jeffery Epstein Connection&nbsp;
The retailer&rsquo;s image, in fact, suffered a big blow when its&nbsp;owner&nbsp;Leslie Wexner&rsquo;s ties with Jeffery Epstein came to light.&nbsp;While the company distanced itself from the&nbsp;millionaire sex offender, the fact that Epstein was also a trustee for the Wexner Foundation did not help.&nbsp;
Ed Razek&rsquo;s Insensitive Comments&nbsp;
On the same problematic train, the brand&rsquo;s then Chief Marketing Officer Ed Razek&nbsp;openly said the brand is too good to cast&nbsp;transgender or plus-sized models. The insensitive comments were only a tipping point as Razek was soon accused&nbsp;of breeding a culture of&nbsp;misogyny, bullying and harassment at the company. He was asked to resign after a massive online backlash.&nbsp;
Just A Poor-Quality Product&nbsp;
If the company&rsquo;s insides weren&rsquo;t bad enough, Victoria&rsquo;s Secret has&nbsp;also&nbsp;been grilled about the terrible&nbsp;quality&nbsp;of its products.&nbsp;While the brand spent $22 million on the grand fashion show,&nbsp;customers&nbsp;flooded social media with angry comments about its shoddy products and customer service.&nbsp;
Rise Of Comfort&nbsp;&amp; Decline of&nbsp;'Glam&rsquo;&nbsp;
Lastly, the brand&nbsp;is also a victim of&nbsp;the&nbsp;changing&nbsp;intimate&nbsp;wear landscape.&nbsp;Even before the pandemic, the demand for comfortable, athleisure-forward innerwear had been rising.&nbsp;The market is skewing towards bralettes,&nbsp;wire-free bras and seamless garments and away from Victoria&rsquo;s hallmark push-ups and glam bras.
There&rsquo;s also a huge&nbsp;upshoot&nbsp;in the&nbsp;demand for&nbsp;sports bras&nbsp;as proven by the push from brands&nbsp;like&nbsp;Adidas&nbsp;and&nbsp;Nike&nbsp;into the segment.&nbsp;Even D2C brands like Tailor and Circus or&nbsp;The Underworld Co. in India and US-based Parade Underwear&nbsp;are creating new niches&nbsp;for themselves within the&nbsp;industry.
It's 2021 and&nbsp;Victoria&nbsp;is still&nbsp;scrambling&nbsp;to cast&nbsp;diverse&nbsp;models and hoist the women empowerment flag&nbsp;with the likes of Priyanka Chopra and Paloma Elsesser.&nbsp;
Can the brand&nbsp;really&nbsp;appease the modern lingerie shopper without alienating its all-time fans?

Victoria&rsquo;s Secret successfully sold the sexy dream for 2 decades&nbsp;
But the brand seems to have lost its way in the last few years&nbsp;&nbsp;
Steading losing market share to newer labels like Aerie &amp; Savage X Fenty&nbsp;
VS just cancelled its hallmark &lsquo;Angels&rsquo; for an identity makeover&nbsp;
What made Victoria's Secret&nbsp;rethink its &lsquo;secret&rsquo;?&nbsp;&nbsp;
Too much focus on male desire and &lsquo;sex appeal&rsquo; for men&nbsp;
VS brand image feels detached and out-of-touch&nbsp;
Owner Leslie Wexner&rsquo;s ties with sex offender Jeffery Epstein&nbsp;
Brand&rsquo;s CMO called out for saying, &lsquo;won&rsquo;t cast trans or plus-size models&rsquo;
CMO later dismissed for bullying &amp; harassment at the company&nbsp;
Customers flood social media with angry complaints about product quality
Intimate wear landscape shifting towards comfort &amp; athleisure&nbsp;
New D2C labels also eating away at market leader VS&rsquo; underwear pie&nbsp;
Can Victoria appease the new shopper without alienating old fans?&nbsp;

Glamorous&nbsp;models, also called Angels,&nbsp;strutting their stuff&nbsp;down the runway scantily&nbsp;clad&nbsp;in&nbsp;sexy&nbsp;lingerie,&nbsp;accompanied by the hottest pop stars&nbsp;in&nbsp;the world&rsquo;s&nbsp;biggest&nbsp;metro cities. Victoria&rsquo;s Secret&nbsp;had quite the dream recipe for success and it&nbsp;even&nbsp;worked,&nbsp;at least&nbsp;for&nbsp;two decades.&nbsp;
But the world&rsquo;s most popular lingerie maker seems to&nbsp;have lost the plot in the last few years.&nbsp;While&nbsp;Victoria&rsquo;s Secret&nbsp;still makes&nbsp;millions of dollars&nbsp;for owner L Brands and posted a 9% rise in same-store sales for the first three months of 2021 versus 2019.&nbsp;The brand has steadily been losing its share in the underwear market that is valued at a whopping $250 billion globally.&nbsp;In contrast, competitors like Aerie and Rihanna&rsquo;s Savage X&nbsp;Fenty&nbsp;have&nbsp;witnessed&nbsp;immense growth.&nbsp;&nbsp;
In response,&nbsp;the market leader in crisis, Victoria&rsquo;s Secret just&nbsp;announced&nbsp;a&nbsp;major&nbsp;identity makeover. The brand is bidding goodbye to its&nbsp;world-famous&nbsp;<a href="https://www.editorji.com/story/victoria-s-secret-ditches-angels-hires-priyanka-chopra-1623985241632" target="_blank">Victoria&rsquo;s Secret Angels</a>, ending an era of&nbsp;big wings, diamond-encrusted bras and questionable&nbsp;headgears.
From defining femininity for a generation of women to being outdated, let&rsquo;s&nbsp;see some of the factors that have&nbsp;forced&nbsp;Victoria&nbsp;to rethink its &lsquo;secret.&rsquo;&nbsp;
<h3 style="text-align: left;">Delusional Obsession With &lsquo;Sexy&rsquo;&nbsp;</h3>
Launched in 1977 as a lingerie shop for men who wanted to buy things for their partners, Victoria&rsquo;s Secret has always&nbsp;focussed on male desire and the idea of &lsquo;sex appeal&rsquo; for men. That may have worked for a while but&nbsp;this obsession with &lsquo;sexy&rsquo; just doesn&rsquo;t do it anymore.&nbsp;This has made Victoria's image detached and out-of-touch from the current zeitgeist.&nbsp;&nbsp;
<h3 style="text-align: left;">The Jeffery Epstein Connection&nbsp;</h3>
The retailer&rsquo;s image, in fact, suffered a big blow when its&nbsp;owner&nbsp;Leslie Wexner&rsquo;s ties with Jeffery Epstein came to light.&nbsp;While the company distanced itself from the&nbsp;millionaire sex offender, the fact that Epstein was also a trustee for the Wexner Foundation did not help.&nbsp;
<h3 style="text-align: left;">Ed Razek&rsquo;s Insensitive Comments&nbsp;</h3>
On the same problematic train, the brand&rsquo;s then Chief Marketing Officer Ed Razek&nbsp;openly said the brand is too good to cast&nbsp;transgender or plus-sized models. The insensitive comments were only a tipping point as Razek was soon accused&nbsp;of breeding a culture of&nbsp;misogyny, bullying and harassment at the company. He was asked to resign after a massive online backlash.&nbsp;
<h3 style="text-align: left;">Just A Poor-Quality Product&nbsp;</h3>
If the company&rsquo;s insides weren&rsquo;t bad enough, Victoria&rsquo;s Secret has&nbsp;also&nbsp;been grilled about the terrible&nbsp;quality&nbsp;of its products.&nbsp;While the brand spent $22 million on the grand fashion show,&nbsp;customers&nbsp;flooded social media with angry comments about its shoddy products and customer service.&nbsp;
<h3 style="text-align: left;">Rise Of Comfort&nbsp;&amp; Decline of&nbsp;'Glam&rsquo;&nbsp;</h3>
Lastly, the brand&nbsp;is also a victim of&nbsp;the&nbsp;changing&nbsp;intimate&nbsp;wear landscape.&nbsp;Even before the pandemic, the demand for comfortable, athleisure-forward innerwear had been rising.&nbsp;The market is skewing towards bralettes,&nbsp;wire-free bras and seamless garments and away from Victoria&rsquo;s hallmark push-ups and glam bras.
There&rsquo;s also a huge&nbsp;upshoot&nbsp;in the&nbsp;demand for&nbsp;sports bras&nbsp;as proven by the push from brands&nbsp;like&nbsp;Adidas&nbsp;and&nbsp;Nike&nbsp;into the segment.&nbsp;Even D2C brands like Tailor and Circus or&nbsp;The Underworld Co. in India and US-based Parade Underwear&nbsp;are creating new niches&nbsp;for themselves within the&nbsp;industry.
Also Read:&nbsp;<a href="https://www.editorji.com/story/victoria-s-secret-ditches-angels-hires-priyanka-chopra-1623985241632" target="_blank">Victoria's Secret ditches 'Angels', hires Priyanka Chopra</a>
It's 2021 and&nbsp;Victoria&nbsp;is still&nbsp;scrambling&nbsp;to cast&nbsp;diverse&nbsp;models and hoist the women empowerment flag&nbsp;with the likes of Priyanka Chopra and Paloma Elsesser.&nbsp;
Can the brand&nbsp;really&nbsp;appease the modern lingerie shopper without alienating its all-time fans?

Priyanka&nbsp;Chopra's husband, singer Nick Jonas who was reportedly hospitalized after suffering an injury on the sets of his new television show has returned back home on Sunday.
According to TMZ, the singer suffered an injury on Saturday and&nbsp;was taken to the hospital in an ambulance. However, the nature of his injury &amp; severity was not known.&nbsp;
The report adds&nbsp;Nick will soon resume the shoot for his singing reality show, The Voice.&nbsp;

Nick Jonas hospitalised after being injured on the sets of his show, details inside

Nick Jonas gets injured on the sets of his new show Nick returned home from hospital on Sunday: reports Nature of his injury &amp; severity not yet known Reports: singer&nbsp;will soon resume shoot of his show 'The Voice' 
&nbsp;
&nbsp;

Priyanka&nbsp;Chopra's husband, singer Nick Jonas who was reportedly hospitalized after suffering an injury on the sets of his new television show has returned home on Sunday.
According to TMZ, the singer suffered an injury on Saturday. However, the nature of his injury &amp; severity was not known.&nbsp;
The report adds&nbsp;Nick will soon resume the shoot for his singing reality show, The Voice.&nbsp;

It has been 12 years since Madhur Bhandarkar directorial 'Fashion' made its way to the theatres and film's cast and crew are getting nostalgic.
Director Madhur

'Fashion' turns 12: Kangana Ranaut calls Priyanka Chopra 'fabulous'

Madhur Bhandarkar's&nbsp;'Fashion'&nbsp;clocks in 12 years:&nbsp;Kangana Ranaut calls Priyanka Chopra Jonas 'fabulous'

12 years of&nbsp;Madhu Bhandarkar's 'Fashion'&nbsp; Director Madhu Bhandarkar reminisces with a throwback post Kangana Ranaut calls Priyanka Chopra 'fabulous'

It has been 12 years since Madhur Bhandarkar directorial 'Fashion' made its way to the theatres and film's cast and crew are getting nostalgic.
Director Madhur Bhandarkar took to Twitter and wrote he is 'humbled by the love showered on the film'.&nbsp;Mughda Godse re-tweeted Bhandarkar's&nbsp;tweet.&nbsp;
Meanwhile, Kangana Ranaut too remembered the days of shooting and in conversation with ETimes praised her co-star PeeCee.
She recalled Priyanka being 'fabulous' in the movie and how&nbsp;PeeCee&nbsp;did not make her feel like she was her senior back then.

priyanka chopra

Categories