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The first half of the season alone brought over fifty percent sales. Though week 3 slowed down, Diwali week brought back the shopping fever, according to Datum Intelligence data reported by Economic Times

India's Online Shopping Hits ₹1 Lakh Crore, Festive Season Sales Break All Records: Report

The first half of the season alone brought over fifty percent sales. Though week 3 slowed down, Diwali week brought back the shopping fever, according to Datum Intelligence data reported by Economic Times

69,800 crore rupees in 2022.81,000 crore rupees last year.
And a whopping one lakh crore rupees in 2024.
That's how festive season sales on e-commerce platforms have surged in just three years. What drove these record sales? Non-metro cities led the charge, while luxury brands saw massive demand.
The first half of the season alone brought over fifty percent sales. Though week 3 slowed down, Diwali week brought back the shopping fever, according to Datum Intelligence data reported by Economic Times.
What do you think of this online shopping surge? Tell us in the comments. And hit subscribe for more such updates.&nbsp;

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