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The changing of the guard was announced as Netflix posted added subscribers that blew past even the most optimistic expectations

Netflix co-founder steps down as it gains 230 mn subscribers 

The change of the guard was announced as Netflix added subscribers that blew past even the most optimistic expectations

After 25 years of leadership, Netflix announced that co-founder Reed Hastings is stepping down as CEO.&nbsp;
The move comes after the US streaming giant ended last year with more than 230 million global subscribers, beating analysts' expectations as hits such as "Wednesday" and "Harry &amp; Meghan" enticed new viewers.
Netflix became a publicly traded company in early 2002 at an opening price of $15 a share.
Shares in the streaming television service were up nearly 7 percent to $337.31 in after-market trades that followed release of the earnings figures.

After long shunning advertising, Netflix pushed ahead as competition in the streaming television market intensifies and as consumers recoil from soaring inflation.

Netflix to debut subscription with ads

Will you watch Netflix with ads? Streaming service platform to debut subsidised plan

Netflix rival Disney+ is expected to launch its own ad-subsidized subscription soon

After long shunning advertising, Netflix pushed ahead as competition in the streaming television market intensifies and as consumers recoil from soaring inflation.
A subscription option subsidized by ads will debut in November in a dozen countries like Australia, Brazil, Britain, Canada, France, Germany, Italy, Japan, South Korea, Mexico, Spain and the United States as the streaming service strives to jumpstart growth, Netflix said.&nbsp;
According to reports, Basic with Ads subscriptions will be priced at $6.99 in the United States, three dollars less than a basic option without ads.&nbsp;
Video ads will be from 15 seconds to 30 seconds long.&nbsp;
According to reports, nearly all of the <a href="https://www.editorji.com/world-news/gulf-arab-nations-ask-netflix-to-remove-offensive-queer-videos-1662531336562">Netflix</a> library will be available, with some offerings held back until licensing deals are renegotiated.
With the launch of cheaper, ad-supported subscriptions, Netflix and Disney+ are expected to bite into the revenue of traditional television channels.&nbsp;
Read More:-<a href="https://www.editorji.com/business-news/explained-how-chinese-loan-apps-flouted-rbi-rules-committed-rs-903-crore-fraud-1665657132638"> Explained: how Chinese loan apps flouted RBI rules, committed Rs 903 crore fraud</a>

The turn-around in subscriber growth comes as Netflix is poised to debut a subscription option subsidized by ads in November across a dozen countries

 Netflix gains over 2 mn subscribers, beats expectations

Netflix gains over 2 mn subscribers

The turn-around in subscriber growth comes as Netflix is poised to debut a subscription option subsidized by ads in November across a dozen countries

Netflix reported that it gained more than 2 million subscribers in the recent quarter, calming investor fears that the streaming giant was losing paying customers.
The company said it ended the third quarter with slightly more than 223 million subscribers worldwide, up some 2.4 million, after seeing subscriber ranks ebb during the first half of the year.
Netflix shares shot up more than 14 percent in after hours trading to $275.80 on the earnings news.
"After a challenging first half, we believe we&rsquo;re on a path to reaccelerate growth," the company said in an earnings letter.
"Our competitors are investing heavily to drive subscribers and engagement, but building a large, successful streaming business is hard - we estimate they are all losing money."
The turn-around in subscriber growth comes as Netflix is poised to debut a subscription option subsidized by ads in November across a dozen countries.

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