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Nestle, HUL, Kraft Heinz, Tata, ITC, Nissin Foods, and Orkla are among the companies vying for the $1 billion to $1.25 billion acquisition. Early in May, non-binding offers are anticipated.

Indian and international FMCG firms are competing for Capital Foods, owner of Ching's Secret 

Nestle, HUL, Kraft Heinz, Tata, ITC, Nissin Foods, and Orkla are among the companies vying for the $1 billion to $1.25 billion acquisition. Early in May, non-binding offers are anticipated.
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Capital Foods Pvt Ltd, the manufacturer of condiments, food products, and ingredients under the Ching's Secret and Smith &amp; Jones brands, is up for sale for between $1 and $1.25 billion. Competitors include Nestle, Kraft Heinz, Hindustan Unilever, Tata, ITC, Orkla, and Nissin Foods.
Late last year, Capital Food's three major owners made the decision to list the business for sale. They include Ajay Gupta owning 25%, the creator and chairman of Capital Foods, a former advertising executive turned food entrepreneur, and Invus Group, a European family office and investment arm with a 40% stake and U.S private equity group General Atlantic owning 35%.&nbsp;
Before non-binding offers are submitted in early May, several prospective buyers have already met with the management.
The investment bank hired to oversee the auction procedure, Goldman Sachs, is said to have contacted companies like PepsiCo and Reliance Industries. However, given the high valuations, Reliance is reportedly not keen on pursuing the potential bid, according to executives familiar with the events.
Why is Ching's Secret owner Capital Food in popular demand by big companies?
Ajay Gupta established Capital Foods in 1995 with a selection of 'desi' Chinese and Italian foods. Along with the Smith &amp; Jones line of ginger garlic paste, sauces, and baked beans, the selection also included Ching's Secret instant Chinese noodles, soups, condiments, curry pastes, and frozen entrees.&nbsp;
Despite there being about a dozen competitors in the noodles and condiments market, the acquisition would be profitable for any acquirer given the distinct "desi Chinese" positioning.
Ching's Secret is also backed by Bollywood actor Ranveer Singh
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Nestle is doing some damage control in Chile, after it faced flak online over the name of a popular chocolate cookie in the country, with people calling it culturally "inappropriate."
The multinational food and beverage conglomerate is now changing the name of the cookie that been sold in Chile for over 60 years, from "Negrita" to "Chokita".
Nestle says the name change is in line with a &ldquo;culture of respect and non-discrimination."
The &ldquo;Negrita" is a vanilla cookie smothered in chocolate. But the word literally translates to &ldquo;little black person" .
The male version &ldquo;Negrito," got Uruguayan football star Edison Cavani fined for racism recently despite protests from Spanish authorities.
Terms "negrito/negrita", or &ldquo;gordo/gorda", which are used for the obese, are widely used as endearments in some Latin American countries, even for those who are not black or overweight.
Interestingly, the packaging of the Nestle cookie, earlier featured the face of a black woman. A model who appeared in an advert for the cookie in the 1990s later said she had to darken her skin for the publicity campaign. Nestle is changing the packaging as well.

Nestle changes 'inappropriate' cookie name in Chile after uproar online

Here's how the cookie crumbles in Chile! Nestle changes 'inappropriate' cookie name after uproar online, know why

VO FROM VIDEO MODE
What's in a name? Apparently, quite a lot!
Nestle is doing some damage control in Chile, after it faced flak online over the name of a popular chocolate cookie in the country, with people calling it culturally "inappropriate."
The multinational food and beverage conglomerate is now changing the name of the cookie that been sold in Chile for over 60 years, from "Negrita" to "Chokita".
Nestle says the name change is in line with a &ldquo;culture of respect and non-discrimination."
The "Negrita" is a vanilla cookie smothered in chocolate. But the word literally translates to "little black person" .
The male version &ldquo;Negrito," got Uruguayan football star Edison Cavani fined for racism recently despite protests from Spanish authorities.
Terms "negrito/negrita", or &ldquo;gordo/gorda", which are used for obese people, are widely used as endearments in some Latin American countries, even for those who are not black or overweight.
Interestingly, the packaging of this&nbsp;Nestle cookie, earlier featured the face of a black woman. A model who appeared in an advert for the cookie in the 1990s later said she had to darken her skin for the publicity campaign. Nestle is now changing the packaging as well.
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SUPERS
// Nestle is facing flak online over the name of a cookie in Chile! // The vanilla smothered chocolate cookie has been sold in Chile for over 60 years // The cookie is called "Nergrita" and netizens say this is culturally inappropriate // Nestle is now changing the name of the cookie from "Negrita" to "Chokita" // The word "Negrita" literally translates to "little black person", hence the uproar // Nestle is changing the cookie's packaging, which earlier featured a black woman

Nestle says the name change is in line with a "culture of respect and non-discrimination."

Nestle is doing some damage control in Chile, after it faced flak online over the name of a popular chocolate cookie in the country, with people calling it culturally "inappropriate."
The multinational food and beverage conglomerate is now changing the name of the cookie that been sold in Chile for over 60 years, from "Negrita" to "Chokita".
Nestle says the name change is in line with a &ldquo;culture of respect and non-discrimination."
The &ldquo;Negrita" is a vanilla cookie smothered in chocolate. But the word literally translates to &ldquo;little black person" .
The male version &ldquo;Negrito," got Uruguayan football star Edison Cavani fined for racism recently despite protests from Spanish authorities.
Terms "negrito/negrita", or &ldquo;gordo/gorda", which are used for the obese, are widely used as endearments in some Latin American countries, even for those who are not black or overweight.
Interestingly, the packaging of the Nestle cookie, earlier featured the face of a black woman. A model who appeared in an advert for the cookie in the 1990s later said she had to darken her skin for the publicity campaign. Nestle is changing the packaging as well.

FMCG&nbsp;major Nestle has reportedly admitted that 60% of its mainstream food and drinks portfolio failed to meet a "recognised definition of health."
The world's biggest food company,&nbsp;Nestle&rsquo;s, which makes Maggi noodles, KitKats and Nescafe, said that some of its food products will &lsquo;never be healthy&rsquo; no matter &ldquo;how much they renovate&rdquo;.
It added that it would continue to make its products healthier. Nesle, however, claimed it had reduced sugars and sodium in its product by about 14-15% in the past seven years.
Only 37% of Nestle's food and beverages achieve a rating above 3.5 under Australia's Health Star Rating system.&nbsp;

'Nestle's 60% products unhealthy'

Is 60% of Nestle's&nbsp;product really 'unhealthy'?

FMCG&nbsp;major Nestle has reportedly admitted that 60% of its mainstream food and drinks portfolio failed to meet a "recognised definition of health."
The world's biggest food company,&nbsp;Nestle&rsquo;s, which makes Maggi noodles, KitKats and Nescafe, said that some of its food products will &lsquo;never be healthy&rsquo; no matter &ldquo;how much they renovate&rdquo;.
It added that it would continue to make its products healthier. Nesle, however, claimed it had reduced sugars and sodium in its product by about 14-15% in the past seven years.
Only 37% of Nestle's food and beverages achieve a rating above 3.5 under Australia's Health Star Rating system.&nbsp;

nestle

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