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The youth fashion category surged with a 2.25x increase in demand and a remarkable 175% rise in customer base year-on-year. Myntra's introduction of FWD, a youth-centric app-in-app feature in May, solidifies its commitment to this dynamic audience.

 Myntra gains 7.5 crore new app users; beauty segment soars 3X

The youth fashion category surged with a 2.25x increase in demand and a remarkable 175% rise in customer base year-on-year. Myntra's introduction of FWD, a youth-centric app-in-app feature in May, solidifies its commitment to this dynamic audience.

Myntra, one of the leading online shopping platforms in India, reported a surge in its user base, welcoming 7.5 crore new app users in 2023. Notably, the loyal customer base increased by a whopping 100% year-on-year growth over the past 18 months, signaling a huge expansion in its customer reach.
During this year's festive season, Myntra reached an all-time high, boasting a staggering six crore monthly active users, solidifying its status as a preferred destination for online shoppers across India.
Amid its diverse array of offerings, the Beauty segment emerged as a standout performer within the industry, marking an exceptional 3X growth in the market, according to insights shared by the e-commerce giant, acquired by Flipkart.
With a repository boasting over 1500 brands and an extensive inventory of more than 90,000 stock-keeping units (SKUs), the beauty segment witnessed an outstanding 4X growth over the past three years.
Moreover, Myntra reported a substantial 70% year-on-year growth in the Direct-to-Consumer (D2C) category during the last quarter, showcasing its diversified expansion and adaptability in catering to evolving consumer preferences.
The youth fashion segment on the platform experienced a notable surge, recording a striking 2.25 times year-on-year increase in demand, accompanied by an impressive 175% year-on-year growth in its customer base. The introduction of FWD, an app-in-app proposition tailored for youth, in May this year, further strengthened its commitment to cater to evolving consumer needs.
The platform attributed its success in part to technological advancements that have enhanced the shopping experience for consumers. Myntra Minis, a short-form video content feature modeled on the popular reels format, has garnered a remarkable one million daily views. Leveraging AI and other emerging technologies has further propelled Myntra's innovative edge, ensuring its continued advancement in the ever-evolving e-commerce landscape. Also Watch: <a href="https://www.editorji.com/business-news/myntra-big-fashion-festival-sale-logs-46-crore-customer-visits-1697775779955#google_vignette">Myntra big fashion festival sale: Logs 46 crore customer visits</a>

The Indian wear category at large witnessed a 2.2 times increase in demand over business as usual (BAU) days, Myntra said

Myntra big fashion festival sale: Logs 46 crore customer visits

<h2>The Indian wear category at large witnessed a 2.2 times increase in demand over business as usual (BAU) days, Myntra said</h2>

Myntra, the fashion and lifestyle e-commerce company, reported a remarkable 460 million customer visits during its recent Big Fashion Festival, a major annual sales event.
The Indian wear category experienced a substantial 2.2-fold surge in demand compared to typical business days. This marked the fourth edition of the Big Fashion Festival, featuring over 2.3 million styles, a 50% increase from the previous edition.
Also read/watch - <a title="Tech Hiring 2023: Wipro slows down hiring as tech spending cools and sales dip" href="https://www.editorji.com/business-news/tech-hiring-2023-wipro-slows-down-hiring-as-tech-spending-cools-and-sales-dip-1697708493233">Tech Hiring 2023: Wipro slows down hiring as tech spending cools and sales dip</a>
Leading metropolitan areas driving demand included Bengaluru, New Delhi, Mumbai, and Hyderabad, while Tier 2 and 3 regions contributed significantly, with around 42% of the demand originating from these areas. Cities like Lucknow, Patna, Indore, Guwahati, Bhubaneshwar, Dehradun, Jammu, and Siliguri were among the top-performing non-metro regions.

Online shopping portal Myntra&nbsp;is facing an exodus in the top ranks. Just a few weeks after CEO&nbsp;Amar Nagaram&nbsp;put in his papers,&nbsp;Ramesh Bafna, the chief financial officer of fashion portal Myntra, and Harish Narayanan, the Flipkart Group company&rsquo;s chief marketing officer, have also resigned.&nbsp;ET reports that&nbsp;Sriram Venkatraman, the Flipkart Group CFO, will act as its interim CFO &ldquo;for the next few months&rdquo;, as per an&nbsp;email sent to employees.The latest round of departures come at a time when Reliance Retail-owned Ajio.com is emerging as a major competitor to Myntra.&nbsp;
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Myntra top brass exits; After CEO even the CFO and CMO quit 

Myntra's massive exodus. After CEO even the CFO and CMO quit 

Why is everyone at Myntra quitting?

Myntra top brass exits - CFO and chief marketing officer put in papers

Online shopping portal Myntra&nbsp;is facing an exodus in the top ranks. Just a few weeks after CEO&nbsp;Amar Nagaram&nbsp;put in his papers,&nbsp;Ramesh Bafna, the chief financial officer of fashion portal Myntra, and Harish Narayanan, the Flipkart Group company&rsquo;s chief marketing officer, have also resigned.&nbsp; ET reports that&nbsp;Sriram Venkatraman, the Flipkart Group CFO, will act as its interim CFO &ldquo;for the next few months&rdquo;, as per an&nbsp;email sent to employees.
Also watch|&nbsp;Digital Gold: <a title="SEBI to RBI zero in on the digital asset to regulate it" href="https://www.editorji.com/business-news/personal-finance/digital-gold-sebi-to-rbi-zero-in-on-the-digital-asset-to-regulate-it-1636953002542">SEBI to RBI zero in on the digital asset to regulate it</a> The latest round of departures come at a time when Reliance Retail-owned Ajio.com is emerging as a major competitor to Myntra.&nbsp;
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