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Maybelline's viral campaign for Sky High Mascara features graphic art installations of giant fake lashes and mascara wands hitting iconic London landmarks

 Maybelline's Sky High Mascara campaign has left internet amused, watch here

Maybelline's viral campaign for Sky High Mascara features graphic art installations of giant fake lashes and mascara wands hitting iconic London landmarks.

Maybelline's latest ad campaign has left the internet quaking. The beauty brand's campaign for Sky High Mascara shows a train on the London tube installed with huge fake lashes. Moreover, in the backdrop, there was a big 3D mascara wand sticking out of it.
This was one part of the campaign. In the next video, there was a big lash wand emerging from a building and hitting a similar set of rubber lashes over a double-decker bus.
As soon as the videos were shared on the internet, they went viral with amused social media users sharing their reactions.&nbsp;
Notably, these stunts did not actually take place in London, and the campaign was created through graphic art.&nbsp;
Maybelline's representatives said that they 'wanted to create a disruptive marketing campaign to hero the mascara'.
Also watch: <a href="https://www.editorji.com/">Naomi Campbell fronts her first-ever beauty campaign</a>

With its new ambassadors, Maybelline New York is all set to make a stronger connection with the Gen Zs in India.

Suhana Khan is the new face of Maybelline along side PV Sindhu, Ananya Birla and Eksha Kerung

With its new ambassadors, Maybelline New York is all set to make a stronger connection with Gen Z in India.

Maybelline New York recently unveiled new faces for the brand at a grand event in Mumbai. The cosmetic giant shared a glimpse of the event on Instagram. Take a look.&nbsp;
The brand ambassadors include Shah Rukh Khan's daughter Suhana, singer and entrepreneur Ananya Birla, supermodel Eksha Kerung and badminton stalwart, PV Sindhu.
For the event, Suhana was spotted wearing a red cropped blazer and trousers and her usual minimal chic suspects.&nbsp;
With its new ambassadors, Maybelline New York is all set to make a stronger connection with Gen Z in India. The Fit Me range aims at keeping it real when it comes to choosing the right foundation for your skin.&nbsp;

maybelline

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