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A survey of Indian singles shows that nearly half of respondents see ‘looks’ as the foremost criteria on a matrimonial profile. 

Good looks, good looks and... here’s what Indians prioritise on matrimonial sites

From newspapers to apps, what's changed in matrimonial profiles?
43% of Indians consider 'looks'&nbsp;as the first criterion&nbsp;on a profile
19% prioritise profession, 16% look at the person's salary
Looks might concern with the&nbsp;quality and variation of pictures
More Indians&nbsp;now&nbsp;judge partners based on profession and&nbsp;salary
Priorities moving away from factors like&nbsp;caste, religion or culture

A survey of Indian singles shows that nearly half of respondents see &lsquo;looks&rsquo; as the&nbsp;foremost criteria on a matrimonial profile.&nbsp;

We&rsquo;ve read our fair share of newspaper matrimonial listings hunting for &lsquo;fair and beautiful&rsquo; brides and&nbsp;grooms. Turns out, not much has changed in the digital world either.&nbsp;
An online survey of 286 single Indians shows that nearly half or 43 per cent of respondents consider &lsquo;looks&rsquo; to be&nbsp;the&nbsp;foremost&nbsp;filtering&nbsp;criteria on a matrimonial profile.&nbsp;
Conducted by new-age matrimonial site betterhalf.ai, the survey found that after &lsquo;looks,&rsquo; around 22 per cent consider age, 19 per cent assess profession and 16 per cent look at the potential partner&rsquo;s salary before showing further interest in the profile.
SEE MORE&nbsp;<a href="https://www.editorji.com/in-depth/in-depth-romancing-chatbots-is-the-new-reality-for-lonely-singles-1630379565959">Romancing chatbots is the new reality for lonely singles</a>
The matchmaking app&rsquo;s CEO Pawan Gupta commented that looks in an online profile may not necessarily mean someone is good or bad looking but it also speaks to the quality and variation of pictures that make a profile enticing.
Interestingly,&nbsp;more&nbsp;young Indians&nbsp;now&nbsp;judge&nbsp;based on&nbsp;profession&nbsp;and salary rather than traditional factors such as&nbsp;caste, religion, community and culture.&nbsp;In the survey,&nbsp;58 per cent of respondents did not give high importance to the traditional factors while 48 per cent believed&nbsp;otherwise.
SEE MORE&nbsp;<a href="https://www.editorji.com/in-depth/in-depth-vax-dine-how-post-pandemic-dating-will-usher-a-new-age-of-love-1627988884725">Vax &amp; Dine: how post-pandemic dating will usher a new age of love</a>

Matrimonial ads and feminists don't gel. But a matrimonial ad put up by an "opinionated feminists" has gone viral and has also riled up patriarchy. 
The ad in a newspaper matrimonial section, shared by comedian Aditi Mittal, reads: "Match for opinionated feminist, 30+ educated girl, short hair, piercings, works in social sector against capitalism." It then goesn on to describe the potential match: "Wanted handsome, well built, strictly 25-28 year old only son with established business, bungalow/at least 20 acre farm house and should know cooking." And ends with a "No farters/burpers please.
The ad has given an email address - curdyourpatriarchy@gmail.com for the potential suitors to contact. Aditi Mittal shared it on Twitter asking if someone had put it out on her behalf

Wanted: A groom for an 'opinionated feminist'. Matrimonial ad goes viral

Matrimonial ads and feminists don't gel. But a matrimonial ad put up by an "opinionated feminists" has gone viral and has also riled up patriarchy

Matrimonial ads and feminists don't gel. But a matrimonial ad put up by an "opinionated feminists" has gone viral and has also riled up patriarchy. The ad in a newspaper matrimonial section, shared by comedian Aditi Mittal, read: "Match for opinionated feminist, 30+ educated girl, short hair, piercings, works in social sector against capitalism." It then goesn on to describe the potential match: "Wanted handsome, well built, strictly 25-28 year old only son with established business, bungalow/at least 20 acre farm house and should know cooking." And ends with a "No farters/burpers please. The ad has given an email address - curdyourpatriarchy@gmail.com for the potential suitors to contact. Aditi Mittal shared it on Twitter asking if someone had put it out on her behalf

Matrimonial ads and feminists don't gel. But a matrimonial ad put up by an "opinionated feminists" has gone viral and has also riled up patriarchy. 
The ad in a newspaper matrimonial section, shared by comedian Aditi Mittal, reads: "Match for opinionated feminist, 30+ educated girl, short hair, piercings, works in social sector against capitalism." It then goesn on to describe the potential match: "Wanted handsome, well built, strictly 25-28 year old only son with established business, bungalow/at least 20 acre farm house and should know cooking." And ends with a "No farters/burpers please.
The ad has given an email address - curdyourpatriarchy@gmail.com for the potential suitors to contact. Aditi Mittal shared it on Twitter asking if someone had put it out on her behalf

matrimonal ad

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