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One of the world's most coveted luxury names in fashion, Gucci has made a move towards the affordable side but there's a catch.&nbsp;

NFT luxury: You can buy Gucci's new sneakers for ₹870 but you can't wear them

You can buy Gucci's new sneakers for ₹870 but you can't wear them

Luxury brand Gucci takes affordable route, but there's a catch
Launches digital sneakers for $11.99 but you can't wear them
Part of a series of AR sneakers and non-fungible tokens or NFT
An unlimited number of shoes will be sold;&nbsp;trading allowed

One of the world's most coveted luxury names in fashion, Gucci has made a move towards the affordable side but there's a catch.
The Italian fashion house has launched digital sneakers for an economical $11.99 or approximately&nbsp;₹870 but you'll never be able to wear this logo-heavy pair in real life. The launch is part of a series of augmented reality (AR) sneakers as non-fungible tokens or&nbsp;NFT.
Unlike some recently sold NFTs, Gucci has assured the sneakers will be available in abundance and&nbsp;are interchangeable between consumers with trading making the NFT&nbsp;more valuable over time.&nbsp;

luxury

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