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Pawan Munjal is riding Hero Moto fast into the EV lane. Hero MotoCorp, the the world’s largest manufacturer of motorcycles and scooters has invested further into EV startup Ather Energy, which produces electric scooters in the country. The company has decided to infuse another ₹420-crore investment in the Hosur-based electric vehicle manufacturer.This is increases Hero Moto's holding in Ather which already stood at 34.8%.Ather which commands about 15% market-share in the EV scooter space in India is in direct competition with Pawal Munjal's brother and nephew led Hero Electric. The Munjal family is currently facing off on the usage of the brand 'Hero' for their EV launches. 

Hero Moto invests further in Ather as the Munjal family drama turns electric

Pawan Munjal is riding Hero Moto fast into the EV lane. Hero MotoCorp, the the world’s largest manufacturer of motorcycles and scooters has invested further into EV startup Ather Energy, which produces electric scooters in the country.


 More Ather for Hero Moto as Munjal family drama turns electric

Prior to the proposed investment, Hero MotoCorp's shareholding in Ather Energy was 34.8%

Pawan&nbsp;Munjal is riding Hero Moto&nbsp;fast into the EV lane.&nbsp;Hero MotoCorp, the&nbsp;the world&rsquo;s largest manufacturer of motorcycles and scooters has invested further into EV startup Ather Energy, which produces electric scooters in the country. Also watch:&nbsp;<a title="EV push: Delhi makes electric vehicle mandatory for Zomato, Swiggy, Ola, Uber" href="https://www.editorji.com/business-news/ev-push-delhi-makes-electric-vehicle-mandatory-for-zomato-swiggy-ola-uber-1642409261797">EV push: Delhi makes electric vehicle mandatory for Zomato, Swiggy, Ola, Uber</a> The company has decided to infuse another&nbsp;₹420-crore investment in the Hosur-based electric vehicle manufacturer.This is increases Hero Moto's&nbsp;holding in Ather&nbsp;which already stood at 34.8%. Ather&nbsp;which commands about 15% market-share in the EV scooter space in India is in direct competition with Pawal&nbsp;Munjal's brother and nephew&nbsp;led Hero Electric. The Munjal&nbsp;family is currently facing off on the usage of the brand 'Hero' for their EV launches.&nbsp;

Hero brand war is now being dragged to court with India's largest electric scooter maker Hero Electric claiming rights to the brand name and sought legal aid in stopping Pawan Munjal's Hero Moto from using the branding for it's EV push. What's in a name?
Hero Electric which is owned father-son duo of Vijay and Naveen Munjal has contended that as par of the family split in 2010 they were given the ownership of Hero Electric, along with rights to use the Hero brand for the enterprise.Where is the speed bump?
Pawan Munjal led Hero MotoCorp is soon expected to launch a range of electric scooters and motorcycles and had also registered a new sub-brand, VIDA. The launch is expected in March this year.Seeking legal intervention 
The Naveen Munjal-led Hero Electric has claimed exclusive rights under the family pact to stop Hero MotoCorp from using the Hero brand name and has approached the Delhi High Court seeking arbitration proceedings against Hero Motocorp. While Hero Electric is led by Naveen Munjal, Hero Motocorp is headed by his uncle Pawan Munjal. The two companies are market leaders in their respective segments.

Hero band war: Munjal vs Munjal, legal battle begins over iconic branding

The Naveen Munjal-led Hero Electric has claimed exclusive rights under the family pact to stop Hero MotoCorp from using the Hero brand name and has approached the Delhi High Court seeking arbitration proceedings against Hero Motocorp.

Munjal vs Munjal: The legal battle over iconic Hero brand name

While Hero Electric is led by Naveen Munjal, Hero Motocorp is headed by his uncle Pawan Munjal
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Hero brand war is now being dragged to court with India's largest electric scooter maker Hero Electric claiming rights to the brand name and sought legal aid in stopping Pawan&nbsp;Munjal's&nbsp;Hero Moto&nbsp;from using the branding for it's EV push.&nbsp; Also watch|&nbsp;<a title="Immigrants to Canada are now earning a lot more!" href="https://www.editorji.com/business-news/immigrants-to-canada-are-now-earning-a-lot-more-1641453210456">Immigrants to Canada are now earning a lot more!</a> What's in a name?
Hero Electric which is owned father-son duo of Vijay and Naveen Munjal&nbsp;has contended that as par of the family split in 2010 they were given&nbsp;the ownership of Hero Electric, along with rights to use the Hero brand for the enterprise. Where is the speed bump?
Pawan&nbsp;Munjal&nbsp;led Hero MotoCorp is soon expected to launch a range of electric scooters and motorcycles and had also registered a new sub-brand, VIDA. The launch is expected in March this year. Seeking legal intervention&nbsp;
The Naveen Munjal-led Hero Electric has claimed exclusive rights under the family pact to stop Hero MotoCorp from using the Hero brand name and has approached the Delhi High Court seeking arbitration proceedings against&nbsp;Hero Motocorp.&nbsp; While Hero Electric is led by Naveen Munjal, Hero Motocorp is headed by his uncle Pawan Munjal.&nbsp;The two companies are market leaders in their respective segments.

On Biz Buzz this week, The auto market is set to get electrified editorji and Fortune India give you the first ride into the EV scooter market as Ola gears to disrupt by

On Biz Buzz | India's Two Wheeler R'EV'olution

On Biz Buzz this week, The auto market is set to get electrified editorji and Fortune India give you the first ride into the EV scooter market as Ola gears to disrupt by producing a scooter every 2 seconds. Vikram Chandra &amp; Sourav Majumdar speak to Hero Electric's Navin Munjal on price points to convenience , why EV is the right choice for you.

On Biz Buzz | India's Two Wheel R'EV'olution

On Biz Buzz this week, The auto market is set to get electrified editorji and Fortune India give you the first ride into the EV scooter market as Ola gears to disrupt by producing a scooter every 2 seconds. Vikram Chandra &amp; Sourav Majumdar speak to Hero Electric's Navin Munjal on price points to convenience , why EV is the right choice for you.

hero electric

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