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Harley-Hero partnership halts India bookings for X440 bike after over 25,000 orders in a month. Strong demand for top-tier variant drives price increase

Harley-Davidson slams the brakes on bookings for X440 in India amid huge demand

Harley-Hero partnership halts India bookings for X440 bike after over 25,000 orders in a month. Strong demand for top-tier variant drives price increase

Hero MotoCorp in collaboration with Harley-Davidson has hit the brakes on taking advance bookings for their latest motorcycle, the Harley-Davidson X440, in India. The decision comes in the wake of unprecedented demand, with over 25,500 orders coming in just a month.&nbsp;
The Indian motorcycle giant, Hero, expressed its delight at the "overwhelming" response the X440 received since its ordering commencement. With a partnership forged with the American motorcycle legend, Hero is set to begin production of the X440 in September, aiming to start delivering the motorcycles in the subsequent month.
A remarkable 65% of the total 25,597 bookings received are for the top-tier X440 variant, priced at ₹2,69,000. Reflecting this robust demand, Hero recently raised the base price of the motorcycle by nearly 5%. This upward price adjustment indicates the strong market interest and affirms the decision to produce the bike through this collaboration.
In the endeavor to cater to the local market, motorcycle manufacturers are teaming up with Indian companies to create cost-effective models. This move ensures they can provide affordable options to the Indian consumers. Notably, Triumph Motorcycles Ltd. and Bajaj Auto Ltd. have joined forces to produce bikes under 200,000 rupees, targeting similar market segments.
The revived partnership between Hero and Harley-Davidson is poised to challenge competitors like Royal Enfield, owned by Eicher Motors Ltd. This strategic alliance comes after Harley's cessation of sales and manufacturing operations in India in 2020.
Also Watch: <a href="https://www.editorji.com/business-news/july-retail-vehicle-sales-dip-industry-pins-hope-on-festive-season-1691395613599">July retail vehicle sales dip; industry pins hope on festive season</a>

While Harley Davidson's CEO Jochen Zeitz has said that the company would make in India to sell the products globally, its important priority remains strengthening the local sales with HD X440

Harley-Davidson eyes production in India for global supply: Report

While Harley Davidson's CEO Jochen Zeitz has said that the company would make in India to sell the products globally, its important priority remains strengthening the local sales with HD X440

American automotive giant Harley-Davidson may make in India to sell globally, reported the Economic Times quoting its CEO Jochen Zeitz. Last week, the company launched its most affordable bike to date in partnership with Hero MotoCorp in India.
Zeitz also told Economic Times that the first priority of the company is to strengthen local sales with the HD X440, the bike Harley co-created with Hero.&nbsp;
"We were manufacturing our 750cc also for the international market (here), so I am not ruling that out," Zeitz told Economic Times, referring to India's export potential for the company. "But right now, the focus is really to make sure that the product is successful in India. From there we can build and come up with other ideas."
The production of HD X440 will be the second innings for Harley Davidson in India as the company had stopped manufacturing in 2020. Hero MotoCorp will manufacture HD X440 for sales in India. The X440 - the first product jointly developed by the two companies - is priced around ₹2.3 lakh and the company had reached an agreement with Hero MotoCorp to continue sales of its imported products in the country.&nbsp;
Earlier, Harley Davisdon was focused on doing everything on its own. However, the approach has now changed as the import duties concerns remain. Zeitz also told the publication that it is imperative to work with a partner as the company does not have the know-how for market penetration and as the customers think differently.
Zeitz told Economic Times that the strategy is "especially (important in) these markets where the customer is also thinking slightly differently, and you have the issue of import duties."
Depending on the size of the engine, India levies &nbsp;import duties of 50-75% on imported motorcycles.
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Harley-Davidson Exits India

Harley-Davidson has decided to discontinue its sales and manufacturing operations in India. The iconic American bike maker informed its employees of additional restructuring costs amounting to $75 million in 2020, which includes discontinuing the brand's operations in India. The action will include an associated workforce reduction of approximately 70 employees, the company said in a statement. The discontinuation of India operations is a part of the brand&rsquo;s The Rewire strategy that was recently outlined by Jochen Zeitz, President, Chairman and CEO, of Harley Davidson. Harley-Davidson India had a manufacturing facility in Haryana. The brand expects to complete the restructuring actions within the next 12 months.

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