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We need to stop categorising toys as masculine and feminine and let children play with a wide variety of toys, irrespective of their colour.

Blurring the pink and blue lines: Is gender neutral play for children the way forward?

Gender neutral toys: Why blurring the lines between pink and blue is best for children.

Decades of socialisation have led us to believe that boys wear blue, have short hair and play with trucks, whereas girls like pink, grow their hair long and play with dolls.&nbsp;But do kids really want that?

Pink is for girls. Blue is for boys. Decades of socialisation have led us to believe that boys wear blue, have short hair and play with trucks, whereas girls like pink, grow their hair long and play with dolls.
Also watch:&nbsp;<a href="https://www.editorji.com/in-depth/playground-of-influence-the-business-of-kidfluencing-is-a-ticking-time-bomb-1637843774408">Playground of influence: the business of kidfluencing is a ticking time bomb</a>
The rise of the pink and blue gender myth
Around the turn of the 20th century, toys were rarely marketed to different genders. By the 1940s, manufacturers quickly caught on to the idea that wealthier families would buy an entirely new set of clothing, toys and other gadgets if the products were marketed differently for both genders. And so the idea of pink for girls and blue for boys was born.
Today, gendered toy marketing is stark. Walk down any toy aisle and you can clearly see who the audience is. The girl aisle is almost exclusively pink, showcasing mostly Barbie dolls, kitchen sets and princesses. Conversely, the boy aisle is mostly blue and features trucks and superheroes. Toys marketed to boys tend to be more aggressive and involve action and excitement. Girl toys, on the other hand, are usually pink and passive, laying more emphasis on beauty and nurturing.
Why can&rsquo;t boys play with barbies and girls play with fire trucks?
This is a question for the toy industry where clich&eacute;d views have become the norm. From the moment a child is born, friends and family innocently buy gendered baby products.
But do kids really want their toys dictated by gender norms? There is no such thing as boy stuff and girl stuff. Toys don&rsquo;t have a gender and let&rsquo;s not assign them one. The idea is to encourage children to pursue their interests, without being burdened by societal expectations based on gender. Gendered toys can be harmful to children in the long run, limiting their growth &amp; career choices and discouraging them from trying out different things.
Moving beyond pink and blue: A gender-neutral environment
Our views and opinions on what children should and shouldn&rsquo;t play with are a product of hidden social rules many of us feel should be followed. But it&rsquo;s time we were made to see that toys should be universal.
The good news is that many have started to move away from this ideology by making simple changes. California became the first state in the U.S. to require large retailers to display toys and childcare items in gender-neutral ways.
Similarly, a campaign group in the U.K. &lsquo;Let Toys Be Toys' has been lobbying the toy industries to stop limiting children&rsquo;s interests along gender lines.
Apart from that, many organisations including Lego are working towards bringing about the change. Lego has also announced that it will work to remove gender stereotypes from its toys after a global survey. While Lego has vowed to end gender disparity in its toys by 2022, another organisation, Mattel, launched a line of gender-inclusive dolls for kids in September 2019.
Creating a gender&nbsp;neutral play space
Times are changing, but are we ready to let go of our gendered lens? There&rsquo;s more to gender equality than allowing girls to study and boys to choose feminine pursuits like baking. Perhaps, taking away the lens of gender from parenting will pave the way for a more equal world, where young boys won&rsquo;t be ridiculed for wanting to be a princess.
Also watch:&nbsp;<a href="https://www.editorji.com/lifestyle-news/societal-stereotypes-prevent-women-from-choosing-stem-careers-1638175354867">Societal stereotypes prevent women from choosing STEM careers&nbsp;</a>

Cadbury India's iconic ad of a girl celebrating her partner's cricket victory on the field with a dance is a cult commercial.

Kuch Khaas Hai New Video: Cadbury India recreates iconic advertisement, with a twist

'Kuch Khaas Hai': Cadbury India recreates iconic advertisement, with a twist

Cadbudry India recreates iconic ad from 1990s&hellip;..with a twist
Confectioner&rsquo;s digital adverts salutes women breaking the glass ceiling
The ad celebrates girls 'making spectacular success stories'
&lsquo;90s nostalgia&rsquo;: Cadbury Dairy Milk hits a sweet spot with the new ad &nbsp;

Cadbury&nbsp;put out the new advisement to&nbsp;'celebrate&nbsp;and cheer for our girls who are making spectacular success stories.

Cadbury&nbsp;India's iconic ad of a girl celebrating her partner's cricket victory on the field with a dance is a cult commercial.
The confectioner has now recreated the 90's gem, making it slightly sweeter.
Swapping the men and women on and off the field, the marketing campaign is a nod to the women shattering the glass ceiling.
Cadbury&nbsp;put out the new advisement to&nbsp;'celebrate&nbsp;and cheer for our girls who are making spectacular success stories and emerging as powerful role models for the youth.'

You might have heard the term androgynous fashion floating around on social media but what does androgyny really mean?&nbsp;Androgyny&nbsp;essentially&nbsp;means blurring the lines between what is considered the masculine and&nbsp;the feminine.&nbsp;&nbsp;
It is a way of understanding gender&nbsp;outside the traditional binaries. While the concept is nothing new to the 21st&nbsp;century,&nbsp;it seems to cause as much controversy today as it did back in the day when Coco Chanel made pants for women more than a 100 years ago.&nbsp;
Earlier this year, Bollywood actor Ranveer Singh was brutally trolled on&nbsp;Twitter&nbsp;for wearing heeled boots. This is because fashion is intrinsically linked to our&nbsp;identity, and dressing styles have been imposed&nbsp;based on binary genders for the longest time.&nbsp;And even though women wearing menswear-inspired clothing is accepted, if not lauded, the same courtesy is not always extended to the boys.&nbsp;
But&nbsp;celebrities like Harry Styles, Justin Bieber and Billy Porter as well as&nbsp;big&nbsp;brands like&nbsp;Gucci and Sabyasachi are a part of&nbsp;a move&nbsp;towards&nbsp;a new direction.&nbsp;
One&nbsp;Directioner&nbsp;Harry Styles is the&nbsp;pop culture&nbsp;icon for gender non-conforming style. From ruffled sleeves and&nbsp;romantic pinks to a full-blown ballerina look, Styles is not afraid of embracing his feminine side.&nbsp;&nbsp;
In India, actors like Ranveer Singh, Jim&nbsp;Sarbh,&nbsp;brothers&nbsp;Aparshakti&nbsp;and&nbsp;Ayushmann Khurana&nbsp;often play with feminine silhouettes&nbsp;and gender-neutral styling without boarding the full cross-dresser train.&nbsp;
Addressing the rising demand for clothes that defy boundaries, many young labels say they&nbsp;now&nbsp;focus on silhouettes and fabrics rather than the gender of the person who will wear them. Brands like&nbsp;Huemn,&nbsp;Bloni,&nbsp;NorBlack&nbsp;NorWhite&nbsp;and Bobo Calcutta all&nbsp;want to&nbsp;envision a future of fashion&nbsp;where there are no gendered sections in a clothing shop.&nbsp;
International behemoth Gucci&nbsp;is&nbsp;the world leader in making androgynous garments.&nbsp;So much so, that&nbsp;you&rsquo;d be hard-pressed to call out conventional&nbsp;genders of even the models featured in Gucci ads.&nbsp;&nbsp;
Boarding a similar train, Sabyasachi also recently featured a male model wearing&nbsp;a delicate&nbsp;sequinned gold-bronze slip dress&nbsp;but it wasn&rsquo;t without ruffling some feathers.&nbsp;
While the nasty trolling can&rsquo;t be ignored, social media has also given a platform for people to express their&nbsp;individual definitions of gender.&nbsp;Influencers&nbsp;like Alok V Menon, Arka Patra,&nbsp;Dr&nbsp;Trinetra Haldar,&nbsp;Pushpak Sen&nbsp;and many, many&nbsp;more&nbsp;are shattering stereotypes about gendered dressing, one Instagram post at a time.&nbsp;&nbsp;
Displaying your true identities isn&rsquo;t always easy and more so in the age of social media, where your every move is scrutinised by the public.&nbsp;We applaud these icons&nbsp;for&nbsp;pushing the general public&nbsp;to change the way we wear, advertise and discuss fashion.&nbsp;&nbsp;
Here&rsquo;s hoping that one day, expressing yourself wouldn&rsquo;t be considered the greatest rebellion.&nbsp;

The movers and shakers of androgynous fashion and why it matters!

Androgyny&nbsp;is a way of blurring the lines between what is considered masculine and feminine. But how does that impact&nbsp;the clothes we choose, to not just cover our body but also express our varied gender identities!&nbsp;

What is androgyny?&nbsp;&nbsp;
A way of understanding gender beyond the traditional binaries&nbsp;&nbsp;
Not a new concept but continues to stir controversy nonetheless&nbsp;
Early this year, Ranveer Singh trolled for wearing heeled boots&nbsp;&nbsp;
Dressing styles linked to binary gender identities since ages&nbsp;
Women in men&rsquo;s clothes accepted. But men in women&rsquo;s&nbsp;clothes...&nbsp;
New age celebs &amp; big fashion brands moving towards new direction&nbsp;
Harry Style, an icon for gender non-conforming style&nbsp;&nbsp;
Ranveer, Jim&nbsp;Sarbh,&nbsp;Aparshakti&nbsp;&amp; Ayushmann Khurana often play with silhouettes&nbsp;
Young fashion labels on a mission to shun defined genders for clothes&nbsp;
Future of gender-free fashion:&nbsp;Huemn,&nbsp;Bloni,&nbsp;NorBlack&nbsp;NoWhite, Bobo Calcutta&nbsp;&nbsp;
Gucci the world leader in making&nbsp;androgynous garments&nbsp;
Sabyasachi recently featured a male model in a sequin dress&nbsp;
New icons are creating their own individual definitions of gender&nbsp;
Shattering fashion stereotypes, one Instagram post at a time!&nbsp;
Maybe one day... Expressing yourself wouldn&rsquo;t be the greatest rebellion&nbsp;

You might have heard the term androgynous fashion floating around on social media but what does androgyny really mean?&nbsp;Androgyny&nbsp;essentially&nbsp;means blurring the lines between what is considered the masculine and&nbsp;the feminine.&nbsp;&nbsp;
It is a way of understanding gender&nbsp;outside the traditional binaries. While the concept is nothing new to the 21st&nbsp;century,&nbsp;it seems to cause as much controversy today as it did back in the day when designers Coco Chanel&nbsp;and&nbsp;Yves Saint Laurent made pants and tuxedos for women more than a 100 years ago.&nbsp;
Earlier this year, Bollywood actor Ranveer Singh was brutally trolled on&nbsp;Twitter&nbsp;for wearing heeled boots. This is because fashion is intrinsically linked to our&nbsp;identity, and dressing styles have been imposed&nbsp;based on binary genders for the longest time.&nbsp;And even though women wearing menswear-inspired clothing is accepted, if not lauded, the same courtesy is not always extended to the boys.&nbsp;
But&nbsp;celebrities like Harry Styles, Justin Bieber and Billy Porter as well as&nbsp;big&nbsp;brands like&nbsp;Gucci and Sabyasachi are a part of&nbsp;a move&nbsp;towards&nbsp;a new direction.&nbsp;
One&nbsp;Directioner&nbsp;Harry Styles is the&nbsp;pop culture&nbsp;icon for gender non-conforming style. From ruffled sleeves and&nbsp;romantic pinks to a full-blown ballerina look, Styles is not afraid of embracing his feminine side.&nbsp;&nbsp;
In India, actors like Ranveer Singh, Jim&nbsp;Sarbh,&nbsp;brothers&nbsp;Aparshakti&nbsp;and&nbsp;Ayushmann Khurana&nbsp;often play with feminine silhouettes&nbsp;and gender-neutral styling without boarding the full cross-dresser train.&nbsp;
Addressing the rising demand for clothes that defy boundaries, many young labels say they&nbsp;now&nbsp;focus on silhouettes and fabrics rather than the gender of the person who will wear them. Brands like&nbsp;Huemn,&nbsp;Bloni,&nbsp;NorBlack&nbsp;NorWhite&nbsp;and Bobo Calcutta all&nbsp;want to&nbsp;envision a future of fashion&nbsp;where there are no gendered sections in a clothing shop.&nbsp;
International behemoth Gucci&nbsp;is&nbsp;the world leader in making androgynous garments.&nbsp;So much so, that&nbsp;you&rsquo;d be hard-pressed to call out conventional&nbsp;genders of even the models featured in Gucci ads.&nbsp;&nbsp;
Boarding a similar train, Sabyasachi also recently featured a male model wearing&nbsp;a delicate&nbsp;sequinned gold-bronze slip dress&nbsp;but it wasn&rsquo;t without ruffling some feathers.&nbsp;
While the nasty trolling can&rsquo;t be ignored, social media has also given a platform for people to express their&nbsp;individual definitions of gender.&nbsp;Influencers&nbsp;like Alok V Menon, Arka Patra,&nbsp;Dr&nbsp;Trinetra Haldar,&nbsp;Pushpak Sen&nbsp;and many, many&nbsp;more&nbsp;are shattering stereotypes about gendered dressing, one Instagram post at a time.&nbsp;&nbsp;
Displaying your true identities isn&rsquo;t always easy and more so in the age of social media, where your every move is scrutinised by the public.&nbsp;We applaud these icons&nbsp;for&nbsp;pushing the general public&nbsp;to change the way we wear, advertise and discuss fashion.&nbsp;&nbsp;
Here&rsquo;s hoping that one day, expressing yourself wouldn&rsquo;t be considered the greatest rebellion.&nbsp;

12 Things You Must Know About The State Of Girls Today

How is the state of girls in health, education, employment and other sectors? The latest report of UNICEF titled &lsquo;A New Era For Girls&rsquo; reveals.

Beti Bachao Beti Padhao: Where Were All The Funds Spent?

Government&rsquo;s Beti Bachao Beti Padhao scheme got Rs.2449.2 million in 2018-19. But in a recent Rajya Sabha response, it has been stated that most of the funds for the scheme were spent in advertising it.

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