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The corporation, possessing prominent brands like Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur PudinHara, Dabur Lal Tail, Dabur Amla, Dabur Red Paste, and Real, is expanding its presence in rural areas through affordable low-unit price packs

Dabur India foresees strong rural market recovery, bridging urban-rural growth gap: Dabur CEO

The corporation, possessing prominent brands like Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur PudinHara, Dabur Lal Tail, Dabur Amla, Dabur Red Paste, and Real, is expanding its presence in rural areas through affordable low-unit price packs.

<h2>The corporation, possessing prominent brands like Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur PudinHara, Dabur Lal Tail, Dabur Amla, Dabur Red Paste, and Real, is expanding its presence in rural areas through affordable low-unit price packs.</h2>

Home-grown FMCG major Dabur India is seeing "very good recovery" in rural markets and expects growth from these markets to come at par with the urban market in the next 3-4 quarters, CEO Mohit Malhotra said.
As inflation is coming down with the cooling of commodity prices, a "slow volume recovery" is happening in those markets, which is narrowing the difference between the growth rate between rural and urban, he said.
The recovery from the rural market is likely to continue despite a disruption in rain in some parts of the country, led by factors such as hike in MSP, good sowing of winter crops, and election season.
Besides, India's unemployment rate has decreased in the rural areas and the consumer confidence index is also at an all-time high, almost reaching the pre-COVID level, he added.
"There are definite very good recovery signs, which actually I am seeing. The festive season which is coming in, should augur very well for us going forward in the future. So I am very hopeful," Malhotra told PTI.
The company which owns power brands such as - Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur PudinHara, Dabur Lal Tail, Dabur Amla, Dabur Red Paste, Real is enhancing its rural footprint with low unit price packs.
Asked when he expects rural growth to come at par with urban markets, Malhotra said: "It's a matter of time. I think it will take another three-four quarters... before rural comes at par with urban".
However, he added that the urban market is also driven by new-age channels such as modern trade and e-commerce, which are contributing around 20-25 per cent of the FMCG business.
"So they are growing much ahead. For the rural, which is mainly GT (general trade as Kirana), to grow at that percentage is very difficult because the rural market has a large base and for a large base to grow at that percentage is difficult. So urban, I think for some time it is going to drive the growth," he said.
Rural has a major population and almost 70 per cent of the total consumer base is from those regions, Malhotra added.
Pre-COVID, rural was growing ahead of urban, driving the growth in the FMCG sector, while urban was lagging behind, he added.
"Now, we are seeing gradual slow volume recovery happening in the rural market... if I look at the last quarter, we see rural growth of around 6.7 per cent urban growth overall 11.2 per cent.
"So, while the gap between urban and rural is narrowing, the gap is still there. Rural is still lagging urban but I think in due course of time as we lap over the lower bases rural recovery will continue to happen," he said.
Rural markets generally contribute around 35 per cent of the FMCG industry and had shown positive growth in consumption during the March quarter this year, after a gap of six straight quarters, according to a report from data analytics firm Nielsen IQ.
Dabur as per its strategy is looking at both urban and rural markets, which are expanding with the launch of more premium products, as average disposable income in India is increasing.
In the urban market, where expansion is driven by e-commerce, modern trade channels, and expansion of mini metro and class one town, it is focusing on premiumisation with large pack sizes, while in the rural, it is targeting the aspirational buyers with low units price packs, Malhotra added.
"We get the best of both worlds," he said adding "While in the rural areas, we go with the price points which are more accessible and the urban level we are premiumising." Now, 85 per cent of the country's population is a consuming class, which includes the top and bottom of the pyramids. The aspirations between the urban and rural markets are becoming common with the growth of social media and smartphone availability.
Moreover, it is also trying to introduce some new brands in the premium category and also to relate with the millennials. Also Watch:<a href="https://www.editorji.com/business-news/markets/dabur-faces-320-6-crore-gst-demand-company-plans-legal-defense-1697549451965#google_vignette"> Dabur faces ₹320.6 crore GST demand: Company plans legal defense</a>

Dabur faces ₹320.6 crore GST demand, assures stakeholders minimal impact. Plans legal challenge against Gurugram Zonal Unit's notice, emphasizing financial stability

Dabur faces ₹320.6 crore GST demand: Company plans legal defense

<h2>Dabur faces ₹320.6 crore GST demand, assures stakeholders minimal impact. Plans legal challenge against Gurugram Zonal Unit's notice, emphasizing financial stability</h2>

FMCG giant Dabur received a Goods and Service Tax (GST) demand notice amounting to ₹320.6 crore, according to a regulatory filing made on October 17. This notice, issued by the Gurugram Zonal Unit of the Directorate General of GST Intelligence (DGGI) on October 16, stated that the company had underpaid or not paid the GST amount of about three hundred and twenty crores. The notice further emphasized that Dabur must pay this amount, along with applicable interest and penalty under Section 74(5) of the CGST Act, 2017, failing which a show cause notice would be issued.
Dabur, however, assured stakeholders that the demand notice would not significantly impact its financial stability or operational activities. The company clarified that any impact would be limited to the final tax liability determined, including interest and penalties, if applicable.
Dabur expressed its intention to challenge the demand notice based on what it described as strong merits. The company plans to present its reply and submissions before the relevant authorities in response to the notice.
Dabur, yet to disclose its quarterly results for the July-September period, previously informed the stock exchanges on October 6 about a gradual recovery in Fast Moving Consumer Goods (FMCG) consumption. This recovery, the company noted, was influenced by a delayed festive season and slightly deficient monsoon rains.
In Q1FY24, Dabur reported a 3.5% increase in net profit, reaching ₹456.6 crore compared to ₹441 crore in the same period the previous year. Additionally, the company's consolidated revenue rose by 11% to ₹3,130 crore from ₹2,822 crore in the corresponding period. Also Watch: <a href="https://www.editorji.com/business-news/be-mindful-of-dress-code-when-returning-to-office-tcs-after-ending-wfh-1697544404226">Be mindful of dress code when returning to office: TCS after ending WFH</a>

The fireworks may have been banned this festive season but controversies surrounding advertising campaigns of major brands are creating enough drama to keep the virtual crackers going. From a mangalsutra to an atta maker, there&rsquo;s no telling which product is going to get cancelled on which day.
One day you&rsquo;re a social media trend and the next day, you could be a brand facing boycott.
So, whether you loved them, hated them or criticised the brains out of them, here&rsquo;s a roundup of brands that were recently grilled on social media for irking too many people
1. Sabyasachi
High-fashion brand Sabyasachi on Sunday withdrew a photo campaign that featured a model donning a designer mangalsutra with racy lingerie. Sabyasachi stirred controversy for apparently &lsquo;hurting religious sentiments&rsquo; by showing a semi-naked model in a mangalsutra ad.
The Kolkata-based brand&rsquo;s move come after Madhya Pradesh Home Minister Narottam Mishra issued an ultimatum to the brand to take the ad down.
2. Fabindia
In a similar fashion, chain retailer Fabindia also withdrew an for its new festive line after backlash from right-wing Hindu groups. Known for its handcrafted fashion products, the brand was accused of using Urdu to name a collection for Diwali, a festival primarily celebrated by Hindus.
The promo campaign, which was titled Jashn-e-Riwaaz, an Urdu term meaning &lsquo;celebration of tradition&rsquo;, was eventually withdrawn after backlash.
3. Dabur's Fem
Homegrown FMCG behemoth Dabur withdrew its Karva Chauth ad campaign featuring a lesbian couple celebrating the festival after several sections of social media it described as &ldquo;culturally inappropriate&rdquo;.
Many on the interwebs also hailed the campaign for Dabur&rsquo;s Fem Creme bleach for its pro-LGBTQIA+ stance. Nonetheless, the brand had to take the campaign down and issue an apology.
4. Tanishq
Another local player who faced the music for taking a stand was Tata Group's brand Tanishq. The jewellery brand released an advertisement showing an interfaith couple at a baby shower organised for the Hindu bride by her Muslim in-laws.
Slammed for promoting what netizens called &lsquo;love jihad&rsquo;, Tanishq had to withdraw the advertisement after the online trolling extended to physical threats to its employees and stores.
5. Kent RO
For Kent RO Systems, it was an ad for an &lsquo;Atta &amp; Bread Maker&rsquo; that brought the house down. Famous for its water purifiers, Kent released an advertisement that showed domestic workers in a negative light by depicting them as infection carriers.
The Noida-based company&rsquo;s ad cautioned against letting your &lsquo;maid knead atta by hand&rsquo; referring to the practice as &lsquo;unhygienic.&rsquo; The ad, featuring Hema Malini and her daughter Esha Deol drew heavy criticism on social media who later apologised. Malini then claimed the ad did not &lsquo;resonate with her values.&rsquo;

5 most-controversial ads during this festive season 

The fireworks may have been banned this festive season but controversies surrounding advertising campaigns of major brands are creating enough drama to keep the virtual crackers going. Here's a list of ads that have triggered row this festive season

From a mangalsutra to an atta maker, there&rsquo;s no telling which product is going to get cancelled on which day

The fireworks may have been banned this festive season but controversies surrounding advertising campaigns of major brands are creating enough drama to keep the virtual crackers going. From a mangalsutra to an atta maker, there&rsquo;s no telling which product is going to get cancelled on which day.
One day you&rsquo;re a social media trend and the next day, you could be a brand facing boycott.
So, whether you loved them, hated them or criticised the brains out of them, here&rsquo;s a roundup of brands that were recently grilled on social media for irking too many people
1. Sabyasachi
High-fashion brand Sabyasachi on Sunday withdrew a photo campaign that featured a model donning a designer mangalsutra with racy lingerie. Sabyasachi stirred controversy for apparently &lsquo;hurting religious sentiments&rsquo; by showing a semi-naked model in a mangalsutra ad.
The Kolkata-based brand&rsquo;s move come after Madhya Pradesh Home Minister Narottam Mishra issued an ultimatum to the brand to take the ad down.
2. Fabindia
In a similar fashion, chain retailer Fabindia also withdrew an for its new festive line after backlash from right-wing Hindu groups. Known for its handcrafted fashion products, the brand was accused of using Urdu to name a collection for Diwali, a festival primarily celebrated by Hindus.
The promo campaign, which was titled Jashn-e-Riwaaz, an Urdu term meaning &lsquo;celebration of tradition&rsquo;, was eventually withdrawn after backlash.
3. Dabur's Fem
Homegrown FMCG behemoth Dabur withdrew its Karva Chauth ad campaign featuring a lesbian couple celebrating the festival after several sections of social media it described as &ldquo;culturally inappropriate&rdquo;.
Many on the interwebs also hailed the campaign for Dabur&rsquo;s Fem Creme bleach for its pro-LGBTQIA+ stance. Nonetheless, the brand had to take the campaign down and issue an apology.
4. Tanishq
Another local player who faced the music for taking a stand was Tata Group's brand Tanishq. The jewellery brand released an advertisement showing an interfaith couple at a baby shower organised for the Hindu bride by her Muslim in-laws.
Slammed for promoting what netizens called &lsquo;love jihad&rsquo;, Tanishq had to withdraw the advertisement after the online trolling extended to physical threats to its employees and stores.
5. Kent RO
For Kent RO Systems, it was an ad for an &lsquo;Atta &amp; Bread Maker&rsquo; that brought the house down. Famous for its water purifiers, Kent released an advertisement that showed domestic workers in a negative light by depicting them as infection carriers.
The Noida-based company&rsquo;s ad cautioned against letting your &lsquo;maid knead atta by hand&rsquo; referring to the practice as &lsquo;unhygienic.&rsquo; The ad, featuring Hema Malini and her daughter Esha Deol drew heavy criticism on social media who later apologised. Malini then claimed the ad did not &lsquo;resonate with her values.&rsquo; ALSO WATCH:&nbsp;<a href="https://www.editorji.com/india-news/supreme-court-judge-justice-chandrachud-on-dabur-row-ad-pulled-down-on-ground-of-public-intolerance-1635767510063" target="_blank">Supreme Court Judge Justice Chandrachud on Dabur row: ad pulled down on ground of public intolerance</a>

Supreme Court Justice&nbsp;DY&nbsp;Chandrachud&nbsp;has said that the&nbsp;Dabur Karwa Chauth ad featuring a same sex couple had to be pulled off because of "public intolerance".&nbsp;&nbsp;The Judge made the remark on Saturday while speaking about the&nbsp;gap between laws aiming at removing social inequities and the ground reality.&nbsp;Dabur withdrew an ad showing&nbsp;a lesbian couple&nbsp;celebrating Karwa Chauth together and&nbsp;apologised&nbsp;after merciless trolling and threats from the right-wing.&nbsp;Justice Chandrachud said at&nbsp;the&nbsp;event themed on legal awareness for women&nbsp;that there are real-life situations which show that there is great divergence between ideals of the law and the real state of the society today.&nbsp;&nbsp;&nbsp;

Supreme Court Judge Justice  Chandrachud on Dabur row: ad pulled down on ground of public intolerance

Supreme Court Justice DY Chandrachud has said that the Dabur Karwa Chauth ad featuring a same sex couple had to be pulled off because of 'public intolerance'. 

The wellness brand which was established in 1884, was even threatened with legal action by Madhya Pradesh Home Minister Narottam Mishra.

Supreme Court Justice&nbsp;DY&nbsp;Chandrachud&nbsp;has said that the&nbsp;Dabur Karwa Chauth ad featuring a same sex couple had to be pulled off because of "public intolerance".&nbsp; &nbsp; The Judge made the remark on Saturday while speaking about the&nbsp;gap between laws aiming at removing social inequities and the ground reality.&nbsp; Dabur withdrew an ad showing&nbsp;a lesbian couple&nbsp;celebrating Karwa Chauth together and&nbsp;apologised&nbsp;after merciless trolling and threats from the right-wing.&nbsp; Justice Chandrachud said at&nbsp;the&nbsp;event themed on legal awareness for women&nbsp;that there are real-life situations which show that there is great divergence between ideals of the law and the real state of the society today.&nbsp;
Also Watch:&nbsp;<a href="https://www.editorji.com/india-news/frivolous-pleas-making-supreme-court-dysfunctional-justice-chandrachud-1622541916556">Frivolous pleas making Supreme Court dysfunctional: Justice Chandrachud</a> &nbsp; &nbsp;

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