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Despite stepping down as as the captain of Indian Test cricket team, there's nothing Brand Kohli can't do. 
Luxury carmaker Audi and sportswear major Puma said they still have confidence in the strong brand equity of Virat Kohli and he has inspired and will continue to inspire those who follow cricket as well as who don't.
Last week, Kohli who endorses a host of brands including Puma, Audi, Hero MotoCorp, Tissot, MRF, Vivo, Blue Star and Myntra, stepped down from the captainship of the national Test cricket team.
Kohli is among one of the highest-paid endorsers of the country and holds the top position in the Duff & Phelps’ Celebrity Brand Valuation Report 2020 with a brand value of USD 237.7 million (Rs 17.6 billion), but market analysts believe that Kohli's brand value will drop as Indian cricket captains have always had a lion's share of endorsements. 

Virat Kohli's brand innings continue strong as brands come out in support

Despite stepping down as as the captain of Indian Test cricket team, Kohli remains King for brands as his endorsement innings are continuing strong. 

Virat Kohli's endorsement innings continue strong 

Virat Kohli Brand Value: भारत के सबसे सफल कप्तानों और बल्लेबाजों में से एक विराट कोहली (Virat Kohli) भले ही अब कप्तान नहीं है, लेकिन कई सारे बड़े ब्रांड अपने प्रचार के लिए अभी उनके साथ हैं. लग्जरी कार कंपनी ऑडी (Audi) और स्पोर्ट्स एपेरल बनाने वाली कंपनी प्यूमा (Puma) ने उनका समर्थन किया है.
इन कंपनियों के मुताबिक क्रिकेट के तीनों प्रारूपों में कप्तानी छोड़ने के बावजूद विराट कोहली की मजबूत ब्रांड इक्विटी (Brand Equity) में उनका भरोसा अब भी कायम है.
कोहली ने हाल ही टेस्ट क्रिकेट फॉर्मैट में कप्तानी छोड़ी है. कई सारे जानकारों का मानना था कि, इस फैसले का कोहली की ब्रांड वैल्यू पर असर पड़ेगा. कोहली ऑडी, प्यूमा, हीरो मोटोकॉर्प, टिसॉट, एमआरएफ, वीवो, ब्लूस्टार और मिंत्रा जैसे कई बड़े ब्रांडों के लिए विज्ञापन करते हैं.
आपको बताते चलें कि इससे पहले कोहली ने क्रिकेट के सबसे छोटे फॉर्मैट T-20 की कप्तानी छोड़ी थी, और One Day की कप्तानी से उनको BCCI ने हटाया था. कोहली भारत के कुछ सबसे सफल कप्तानों में से एक रहे हैं.
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Kohli fronts for close to 30 brands and his annual earnings from endorsements were estimated at Rs 178&nbsp;cr&nbsp;in 2021

Despite stepping down as&nbsp;as the captain of Indian Test cricket team, Kohli&nbsp;remains King for brands as his endorsement innings are continuing strong.&nbsp; Also watch:&nbsp;<a title="Maruti Suzuki launches new Celerio CNG; from price to the big mileage claim all details here&nbsp;" href="https://www.editorji.com/business-news/maruti-suzuki-launches-new-celerio-cng-from-price-to-the-big-mileage-claim-all-details-here-1642478128316">Maruti Suzuki launches new Celerio CNG; from price to the big mileage claim all details here&nbsp;</a>
Luxury carmaker Audi and sportswear major Puma said they still have confidence in the strong brand equity of Virat Kohli&nbsp;and he has inspired and will continue to inspire those who follow cricket as well as who don't.
Last week, Kohli who endorses a host of brands including Puma, Audi, Hero MotoCorp, Tissot, MRF, Vivo, Blue Star and Myntra, stepped down from the captainship of the national Test cricket team.
Kohli is among one of the highest-paid endorsers of the country and holds the top position in the Duff &amp; Phelps&rsquo; Celebrity Brand Valuation Report 2020 with a brand value of&nbsp; $237.7 million.&nbsp;
According to the Hopper Instagram Richlist 2021, Kohli gets paid Rs 5 crore per sponsored post on Instagram. He has 179 million followers on Instagram and 46 million on Twitter. He has been India's most valuable celebrity for four consecutive years.
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Piyush Pandey, Sam Balsara, Ashwin Padmanabhan, top experts from the advertising world talk about the relationship between a brand and its ambassador. Should brands continue to support their ambassadors when they are embroiled in a controversy?

CII's Big Picture Summit: Should brands back ambassadors mired in a controversy?

Controversies with brand ambassadors puts brands in a tight spot.&nbsp;Should brands continue to support their ambassadors when they are embroiled in a controversy?

Piyush Pandey, Sam Balsara, Ashwin Padmanabhan, top experts from the advertising world talk about the relationship between a brand and its ambassador. Should brands continue to support their ambassadors when they are embroiled in a controversy?

Kaia Gerber has stunned the fashion audience yet again as she landed her first major beauty gig! She's the new Global Makeup Ambassador of YSL beauty. At 17, she's the brand's youngest face and has carved a place for herself with her stellar work in major runway shows and has graced the cover of most fashion magazines!

brand ambassador

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