Editorji is a popular short video news and information platform based in India. It was founded in 2018 by Vikram Chandra, one of India’s leading journalists, and has risen to prominence in the digital news space in a relatively short span of time. The platform is primarily designed for mobile devices, with applications available for Android and iOS.

ABOUT US:

about us editorji

Latest Video News: Editorji provides the latest news video headlines, latest videos clip from India and the World. Get all breaking news videos on Entertainment, Business, Coronavirus, Elections, Politics and more.

Latest Video News, Breaking News, Bollywood, Political, Sports, Business News | Editorji

+91 11 4035 6666 / info@editorji.com
3rd floor, Plot B, Khasara no 360, Sultanpur, New Delhi, Delhi 110030
<a title="mail to us" href="mailto:info@editorji.com">Send Feedback</a>
<a title="Contact Us" href="mailto:info@editorji.com">Contact Us</a>

REACH US

Contact for any questions, suggestions, comments, feedback or advertisement on Editorji.com, we are always looking forward to hearing from you.

Contact Us for Feedback, Suggestions and Advertising 

Editorji content is better experienced in our app.

Colgate-Palmolive (India) is expanding its market reach by introducing more global brands to enhance growth and meet evolving consumer demands in the FMCG sector.

Colgate-Palmolive Expands Indian FMCG Portfolio

Colgate-Palmolive (India) is set to launch more global brands, augmenting its growth in the FMCG sector by catering to the diverse Indian consumer base.

Colgate-Palmolive (India) plans to expand its brand portfolio by introducing more global brands, enhancing growth in the FMCG sector.

FMCG major Colgate-Palmolive (India) plans to introduce more brands here from the company's global portfolio to upscale its play in India -- one of the drivers for its growth, MD &amp; CEO Prabha Narasimhan said on Monday.
The company, having presence in the country with two brands - Colgate and Palmolive - currently operates in the oral care and personal care, and is in "active ongoing conversation" with the parent firm for expanding the portfolio.
"We are very excited about what all we can do in India, both with our existing brands and portfolio, and with what we can do with the things that we can bring in from the globe. We have tremendous support from our global counterparts in terms of their excitement about what we can achieve in India," Narasimhan told PTI.
About the Palmolive brand, which is currently operating in the personal care space with a premium body wash and hand wash range, Narasimhan said, they have tremendous potential and grow at 20 to 30 per cent CAGR.
When asked as whether Colgate-Palmolive India Ltd (CPIL) will extend the brand Palmolive in new segments, she added she would rather focus on introducing more brands.
"Actually, more than extending the brand Palmolive, we have a lot of products portfolio that is available globally. We are looking to see what of that product portfolio can legitimately be brought into India and make sense for the Indian consumer, and leverage the strengths that Colgate Palmolive India has. So that's a very active ongoing conversation," she added.
CPIL, which has been operating in India for the last 88 years, currently contributes around 4 to 5 per cent of the global revenue of the Midtown Manhattan, New York City-based multinational consumer products major Colgate-Palmolive Company.
According to Narasimhan, "in the coming years, the contribution of India will certainly increase." India, with its over 1.4 billion population, is always a "central part" of Colgate's global strategy and is now among five markets, which are called out as being the drivers of growth.
"If you listen to our global CEO... who was speaking even recently at a conference where he talked about the fact that India will add more middle-class people in the next few years than any other country in the world, and therefore represents a tremendous opportunity for us," she said.
Besides, on the channel side, CPIL, as per its strategy, is also extending its play into the fast-growing e-commerce channels, by adding more digital-first brands, exclusive to online sales channels. It has launched Colgate Purple and Max Fresh Sensories range, mouthwash sticks, which is for a small audience in the market.
"We have quite a few, and we have a pipeline of many more," she added.
However, she also added that traditional trade, which is neighbourhood kirana stores, is actually the bulk of CPIL's business and critical for the company. It has a "tremendous relationship" with its distributors, many of whom have been with it for decades.
Earlier in May, All India Consumer Products Distributors Federation (AICPDF), an umbrella body of FMCG distributors pan-India, had called for the suspension of the purchase of all products of CPIL in Maharashtra, alleging deep discounting by it in favour of quick commerce channels.
However, Narasimhan said there is "enough room" for all the channels in the market.
Talking about the trend of consumers becoming more health-conscious, seeking better products and organic options, Narasimhan said consumers buy benefits and CPIL has the right science to deliver all of these benefits.
Recently, the oral care segment has witnessed heightened competition, where several brands have launched their toothpaste based on ingredients derived from traditional ayurveda and organic options.
"Indian consumers are sensible enough to know that they look for a benefit, they find products that deliver to that benefit, and that's our primary job," she said.

Balenciaga's newest offering is fisherman-style wader boots that stretch up to your waist. Know how much it costs. 

Balenciaga's wader boots will burn a hole in your pocket; here's how much it costs 

Balenciaga's newest offering is fisherman-style wader boots that stretch up to your waist. Know how much it costs.&nbsp;

Balenciaga is back with another overpriced product that will definitely burn a hole in your pocket.&nbsp;
The high-end luxury brand's newest offering is fisherman-style waders that stretch up to your waist.&nbsp;
These wader boots are a part of the label&rsquo;s winter collection. Made of calfskin, the boots are priced at a whopping amount of $3,490. Take a look!&nbsp;
However, this is not the first time Balenciaga has made headlines for its over-priced products. The brand was also called out for pricing Trash Bag pouches for $1,790, Shoelace earings for $162 and the infamous Potato chips bag at a hefty price tag of $1,800.&nbsp;
Also watch: <a href="https://www.editorji.com/lifestyle-news/fashion-and-beauty/from-tiffin-box-to-dog-bed-balenciaga-is-selling-them-all-under-its-objects-line-1668828574136">From tiffin box to dog bed, Balenciaga is selling them all under its Objects line</a>

Balenciaga's latest bizarre product is a distressed cap. Know how much it costs. 

Destroyed cap is Balenciaga's latest bizarre product; here's how much it costs

Balenciaga's latest bizarre product is a distressed cap. Know how much it costs.&nbsp;

Balenciaga is making headlines once again and this time it's for selling a baseball cap destroyed by a laser.&nbsp;
The bizarre cap looks torn and tattered with the cotton material coming off. With a hefty price tag of $360, the product is doing rounds on social media and netizens are calling out the brand once again.&nbsp;
The luxury brand has previously been slammed for Demna&rsquo;s bizarre, pricey creations, like a trash bag, opera-length glove and potato chips bag among others.&nbsp;
Also watch: <a href="https://www.editorji.com/lifestyle-news/fashion-and-beauty/handbag-quite-literally-balenciaga-stole-the-thunder-yet-again-1667038327314">Handbag quite literally! Balenciaga stole the thunder yet again</a>

German sportswear brand Adidas is alleging in a legal battle against the high-fashion label Thom Browne over stripes. 

Adidas sues luxury brand Thom Browne over stripes; know more 

Adidas sues luxury brand Thom Browne over stripes; all you need to know 

German sportswear brand Adidas is alleging in a legal battle against the high-fashion label Thom Browne over stripes.&nbsp;

Sportswear brand Adidas recently filed a lawsuit against luxury brand Thom Browne for using stripes on its apparel, which the sports giant has been using since the 1940s.
Founded in 2003, Thom Browne is known for its sporty, sharply tailored suits for men and women. The label often includes sets of four parallel stripes on anything from puffer jackets to socks.
The sportswear label is seeking $867,225 in damages and claimed that the stripes are similar enough and consumers confuse Thom Browne products for Adidas.&nbsp;
However, as per Thom's lawyer, Thom Browne is a luxury designer brand and Adidas is a sports brand. A pair of striped socks from Thom Browne costs $120, while similar crew socks from Adidas cost around $16 for a three-pack.
Also watch: <a href="https://www.editorji.com/entertainment-news/hollywood/adidas-ends-partnership-with-rapper-kanye-west-over-his-antisemitic-remarks-1666774728720">Adidas ends partnership with rapper Kanye West over his antisemitic remarks</a>

Italian luxury fashion brand, Dolce & Gabbana (D&G) has come up with the fancy version of the desi-est thing ever. Have a look.

D&G's overpriced monkey cap ridiculed by netizens

Italian luxury fashion brand, Dolce &amp; Gabbana (D&amp;G) has come up with the fancy version of the desi-est thing ever. Have a look.

After Balenciaga&rsquo;s bizarre fashion trail, the Italian luxury fashion brand, Dolce &amp; Gabbana (D&amp;G) has come up with the fancy and overpriced version of the desi-est thing ever.
D&amp;G is selling &lsquo;khaki ski mask caps&rsquo; which obviously are simple monkey caps and Indians can&rsquo;t keep calm. It is being sold online for Rs. 31,990, leaving netizens flabbergasted. It apparently also got sold out online. Have a look at some hilarious comments on social media.&nbsp;
Also watch: <a title="Balenciaga's wader boots will burn a hole in your pocket; here's how much it costs" href="https://www.editorji.com/lifestyle-news/fashion-and-beauty/balenciaga-s-wader-boots-will-burn-a-hole-in-your-pocket-here-s-how-much-it-costs-1673607810542">Balenciaga's wader boots will burn a hole in your pocket; here's how much it costs</a>

The label-loving trend is marking its comeback but this time in subtle ways. Yes, logomania is going minimal from maximal; know all about this trend's history. 

It's time for logomania boom onset yet again; know how it all started and where it's going now

The label-loving trend is marking its comeback but this time in subtle ways. Yes, logomania is going minimal from maximal; know all about this trend's history.&nbsp;

From Louis Vuitton to Chanel, one thing common about these high-end brands is that time and again they try similar trends. And this time we are talking about 'Logomania'. That's precisely when brands put their monograms on their clothes and other accessories to make a statement.&nbsp;
This label-loving trend dates back to 1925 when Coco Chanel went the unconventional way and turned it revolutionary. Back then they had put their name's initials on the clothes and created a fad.&nbsp;
Years later, in 2016 Louis Vuitton's spring show became a much-talked one because of the signature LV logo pattern on their leather coats.&nbsp;
The trend is back again but this time in rather subtle ways. Now, celebrities are sporting fancy branded attires with the flash of logos in minimal ways.&nbsp;
What do you think about this label-loving trend?
Also Read: <a href="https://www.editorji.com/lifestyle-news/fashion-and-beauty/are-thin-eyebrows-marking-their-comeback-millennials-warn-gen-z-about-this-90s-trend-1667533876798">Are thin eyebrows marking their comeback? Millennials warn Gen Z about this 90s trend</a>

Actor Deepika Padukone recently launches her own self care brand named 82°E. She went live on Instagram after the launch and explained the reason behind the brand name and also the importance of skin care, 82°E

Deepika Padukone launches her self care brand 82°E. People are criticising it for being overpriced

Actor Deepika Padukone recently launches her own self care brand named 82°E. She went live on Instagram after the launch and explained the reason behind the brand name and also the importance of skin care.  

Actor Deepika Padukone recently launched her own self care brand named 82&deg;E. She&nbsp;went live on Instagram after the launch and&nbsp;explained the reason behind the&nbsp;brand name and also the importance of skin care. <span class="EOP SCXW92075290 BCX0" data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}">&nbsp;

Actor Deepika Padukone recently launched her own self care brand named 82&deg;E. The brand for now has only come up with two products, Ashwagandha Bounce which is a moisturiser and Patchouli Glow which is a sunscreen. The price of the moisturiser is Rs. 2700 and the sunscreen is for Rs. 1800.&nbsp;
Deepika went live on Instagram after the launch and explained the reason behind the brand name and also the importance of skin care. &nbsp; Even though celebrities and her fans can&rsquo;t stop congratulating her on social media, some people are criticising her brand for being overpriced and some are busy making memes.&nbsp;
Also Watch: <a title="Ruched long skirt is today's 'IT' girl thing that Aishwarya Rai Bachchan had worn way ahead of time!" href="https://www.editorji.com/lifestyle-news/fashion-and-beauty/ruched-long-skirt-is-today-s-it-girl-thing-that-aishwarya-rai-bachchan-had-worn-way-ahead-of-time-1668580493182">Ruched long skirt is today's 'IT' girl thing that Aishwarya Rai Bachchan had worn way ahead of time!</a>

Playing pranks is not just limited to you and your friends. April Fool’s Day is a celebration even brands like to step in on. Here’s are some of the best pranks played by brands on consumers:

Lego decided to play on parents’ dreams by creating a fake ad about ‘Lego vacuums’ that sorted all the bricks by colour and size and eliminated dust!

Netflix announced that comedian Seth Rogen had "transfer[red] full ownership of his personal autonomy to Netflix, Inc.

Burger King teased foodies with a brand-new "Chocolate Whopper" that never existed.

Airbnb created ‘Lairbnb’ for those who would like to live in houses hosted by supernatural beings.



Telsa goes bankrupt

In 2018, Elon Musk posted a series of tweets joking about Telsa's terrible month and how the company may go bankrupt. Unfortunately, the prank totally backfired. Tesla’s stock fell 7 percent, the next day!

Perhaps being a bit careful with brand announcements around April 1st could save you from being tricked!

American luxury fashion brand Coach decides to go fur-free. The fashion house  aims to go animal fur completely by autumn next year by banning all types of animal fur including mink,fox and rabbit. Earlier this year, Burberry and Asos too announced that they would stop manufacturing products made from fur, bone, teeth and the like.

High-end designer Alexander Wang is entering the intimates market with utility retailer Uniqlo! Bodysuits, tees, leggings, bras, and briefs for both men and women in Uniqlo’s proprietary Heattech fabric will drop as soon as next month, according to Vogue! In other news, Uniqlo has announced plans of coming to India by 2019 as well! 

brand

Categories