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Amazon has added generative AI capabilities to Alexa in order to compete with chatbots like ChatGPT and Bard.

Amazon Alexa gets smarter, incorporates conversational AI to challenge ChatGPT

<h2>Amazon has added generative AI capabilities to Alexa in order to compete with chatbots like ChatGPT and Bard.</h2>

Amazon has recently integrated generative AI capabilities into its virtual assistant, Alexa, in a strategic move to ensure its software remains competitive amidst the rise of conversational chatbots.
To showcase its advancements, Amazon held an event at its campus in Arlington, Virginia, where it demonstrated the enhanced capabilities of Alexa's new generative AI features.
<h3>Bridging the Gap with Let's Chat Feature</h3>
One of the highlights of the event was the introduction of Amazon's new "Let's Chat" feature.&nbsp;
This feature enables Alexa to engage in dynamic, back-and-forth conversations with users, expanding its repertoire beyond simple tasks like playing music or providing trivia.
<h3>Competing with Human-Like Conversations</h3>
Amazon's latest move aims to prove that Alexa can now compete against chatbots developed by Google and OpenAI, which have demonstrated remarkable abilities to hold human-like conversations.&nbsp;
Despite being first released nearly a decade ago, Alexa has often struggled when faced with more complex tasks. However, Amazon is confident that its recent enhancements will help bridge this gap.
<h3>Enhanced AI for Real-Time Information and Smart Home Management</h3>
During the event, Dave Limp, Amazon's Senior Vice President of Devices and Services, spoke about how the latest model of Alexa has been specifically optimised for voice interactions and tailored to meet customers' needs.
It prioritises granting users access to real-time information, efficient control of their smart homes, and maximising their home entertainment experiences.
<h3>Delivering Unique Experiences</h3>
Limp highlighted that Alexa's new generative AI capabilities will allow the virtual assistant to deliver unique experiences based on user preferences and past interactions.&nbsp;
The advanced model will assist users with various tasks, such as setting personal reminders, providing recommendations based on recently played music, and even suggesting recipes based on their grocery purchases.
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Amazon has announced a new Alexa Voice Remote for its Fire TV Stick in India, that now sports dedicated buttons for Prime Video, Netflix and Amazon Music.

Amazon India launches new Fire TV Stick with dedicated buttons for Prime Video, Netflix, Amazon Music

Amazon has announced a new Alexa Voice Remote for its Fire TV Stick in India, that now sports dedicated buttons for Prime Video, Netflix and Amazon Music. The new remote also features a guide button to navigate through programme listings. Bundled with the 3rd generation Fire TV Stick, the new remote is up for pre-order at ₹3,999 on the Amazon India website, and will begin shipping from April 21.

According to a report from market research firm techARC, Amazon claimed the top spot in smart speaker sales in India for 2020.

Report: Amazon sold the most smart speakers in India in 2020

According to a report from market research firm techARC, Amazon claimed the top spot in smart speaker sales in India for 2020. With the segment crossing 1 million shipments in the country for the first time ever, Amazon secured 79% market share by volume thanks to its Echo Dot. The 3rd generation of the speaker topped sales, with the 4th generation speaker coming in second, followed by Google's Home Mini and Xiaomi's Mi Smart Speaker L09G.

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