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Many buying Tanishq product to take a stand: Admaker on row

The Tanishq ad showed realities and, after the controversy, a silent majority of people has started speaking out against a vocal minority, the advertisement campaign's creator said

More people have seen the now-withdrawn Tanishq advertisement as the controversy also created a "movement" where many are buying Tanishq products to take a stand, the advertisement campaign's creator said on Tuesday.&nbsp;The ad showed realities and, after the controversy, a silent majority of people has started speaking out against a vocal minority, according to Amit Akali, Managing Partner and Creative Head of "Whats Your Problem", the agency behind the advertisement campaign.&nbsp;In an interview to PTI, he also asserted that no one would have expected the backlash because "communal harmony is the centre of our fabric".

New Delhi, PTI: More people have seen the now-withdrawn Tanishq advertisement as the controversy also created a "movement" where many are buying Tanishq products to take a stand, the advertisement campaign's creator said on Tuesday. The ad showed realities and, after the controversy, a silent majority of people has started speaking out against a vocal minority, according to Amit Akali, Managing Partner and Creative Head of "Whats Your Problem", the agency behind the advertisement campaign.
In an interview to PTI, he also asserted that no one would have expected the backlash because "communal harmony is the centre of our fabric".
Nevertheless, on withdrawing the advertisement, he termed Tanishq as a "brave" company that considered safety of employees in the face of the controversy.
The 120-billion dollar Tata Group chose to withdraw the 55-second Tanishq advertisement, which shows a Muslim mother-in-law caring for her pregnant Hindu daughter-in-law, in the wake of a furore online and displeasure among certain groups for alleged communal tones.
"People are going out there and telling us that we will not let this film get deleted, they are sharing the film on their own even though it has been removed. Or there is a movement where people are buying Tanishq and showing us the bills," Mr Akali told PTI.
Despite the advertisement being withdrawn, many people came in support of the campaign and made their displeasure against the online trolls known.
"We are at that stage where the majority is speaking up and that is where the love for Tanishq started coming in. I think this is a normal phenomenon in any country," he said, pointing out that this is contrary to the behavioural phenomenon called "spiral of silence".
Spiral of silence refers to a large part of the majority staying silent because this is a way of life for them but there is a vocal minority which keeps speaking, he said.
Making it clear that the intent behind the campaign was just to show cultural realities that gel well with a brand's promise, and not political at all, Mr Akali said the broader "Ekatvam" or unity campaign of Tanishq will continue.
Stating that the society sided with Tanishq because the message resonated with it, he said "more people have seen the message than if it wasn't removed".

Farm bills: Akali leaders Sukhbir, Harsimrat Badal briefly detained

Shiromani Akali Dal leader and former Union Minister Harsimrat Kaur Badal was briefly detained by Chandigarh police in Zirakpur area near Mohali, late on Thursday night as she was leading a 'kisan march' in protest of the farm bills. SAD Chief Sukhbir Badal was also detained in Mullapur by the police for the same. The police also used force and water cannons on Akali Dal workers to contain the protest in Mullapur. The SAD was carrying out three separate 'kisan marches' from the three religious Takhts in Punjab to Chandigarh against the new farm laws. The party leaders were released by the police late Thursday night after a brief detention. Soon after their release, Harsimrat Kaur Badal tweeted, she was arrested for raising farmers' voice, but they won't be able to silence us. Sukhbir Badal also tweeted, saying their battle for the peasantry and for Punjab was a great one, and victory in such great battles comes only through arrests. He added these arrests are an attempt to crush the struggle, but they will prove to be more of an energy for farmers to fight.

Shiromani Akali Dal leader and former Union Minister Harsimrat Kaur Badal was briefly detained by Chandigarh police in Zirakpur area near Mohali, late on Thursday night as she was leading a 'kisan march' in protest of the farm bills. SAD Chief Sukhbir Badal was also detained in Mullapur by the police for the same. The police also used force and water cannons on Akali Dal workers to contain the protest in Mullapur. The SAD was carrying out three separate 'kisan marches' from the three religious Takhts in Punjab to Chandigarh against the new farm laws. The party leaders were released by the police late Thursday night after a brief detention. Soon after their release, Harsimrat Kaur Badal tweeted, she was arrested for raising farmers' voice, but they won't be able to silence us. Sukhbir Badal also tweeted, saying their battle for the peasantry and for Punjab was a great one, and victory in such great battles comes only through arrests. He added these arrests are an attempt to crush the struggle, but they will prove to be more of an energy for farmers to fight.

Unfortunate that Akali Dal quit, can fight alone: Punjab BJP

Describing&nbsp;the Akali Dal's decision of snapping ties with the NDA&nbsp;as 'unfortunate', Punjab&rsquo;s senior BJP leaders have asserted that the party can fight and win the 2022 Punjab assembly polls alone.
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Unfortunate that Akali Dal quit, can fight alonei: Punjab BJP

Describing&nbsp;the Akali Dal's decision of snapping ties with the NDA&nbsp;over farm bills as &ldquo;unfortunate&rdquo;, Punjab&rsquo;s senior BJP leaders&nbsp;on Sunday asserted that the party can fight and win the 2022 Punjab assembly polls alone.
BJP's senior Punjab leader Manoranjan Kalia&nbsp;said that the Akalis&nbsp;had taken a U-turn after initially supporting the farms bills.&nbsp;
He added that&nbsp;&nbsp;BJP had always tried to accommodate the SAD but now&nbsp;there was a generational change in the Akali&nbsp;Dal after several veteran leaders left the party.&nbsp;
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Harsimrat resigns from Union Cabinet over farm Bills 

Akali Dal's lone minister in the Narendra Modi government, Harsimrat Kaur Badal, on Thursday resigned from the Union Cabinet to protest the farm bills.&nbsp;

Akali Dal's lone minister in the Narendra Modi government, Harsimrat Kaur Badal, on Thursday resigned from the Union Cabinet to protest the farm bills. Akali Dal chief Sukhbir Singh Badal had earlier on Thursday said in the Lok Sabha that Kaur, who was the Minister for Food Processing, will resign in protest as the government tabled two more farm-sector related bills in the lower house amid widespread protests by farmers in Punjab and Haryana.&nbsp;The SAD had been requesting the Centre not to go ahead with the three agriculture-related bills for approval of Parliament &ldquo;until all reservations expressed by farmers&rsquo;&nbsp;organisations, farmers and farm&nbsp;labourers&rdquo; are addressed.&nbsp;

Akali leader rakes up video from KJo's party, writes to NCB

Akali MLA files complaint with NCB against KJo, Deepika & others

Akali&nbsp;leader renews his attack on Karan Johar Sirsa&nbsp;writes to NCB&nbsp;chief over video from KJo's&nbsp;party Sirsa&nbsp;wants&nbsp;Deepika, others to be probed for drug use Sirsa&nbsp;had claimed drugs were used at&nbsp;KJo's&nbsp;party Video from the party didn't show any drug use

Former Akali&nbsp;MLA Manjinder Singh Sirsa has filed a written complaint with the Narcotics Control Bureau against Bollywood stars who attended&nbsp;Karan Johar&rsquo;s party.
Asking the agency to investigate the alleged&nbsp;consumption of drugs, Sirsa&nbsp;shared his letter on Twitter and revealed that&nbsp;he has asked NCB&nbsp;chief Rakesh&nbsp;Asthana to launch an investigation into the video.
The letter states he wants actors Deepika Padukone, Vicky Kaushal, Malaika Arora,&nbsp;Varun Dhawan, Arjun Kapoor, and Shahid Kapoor&nbsp;among others to be investigated for consumption, possession of drugs&rsquo; at KJo's party.
The video in question doesn&rsquo;t show anyone consuming drugs.

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