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Aditya Birla Fashion and Retail Ltd. has entered into a strategic partnership with renowned fashion designer Tarun Tahiliani to create a new entity that will launch a contemporary men's ethnic wear brand.
In a regulatory filing, the company stated that the new brand will operate in the premium occasion wear segment and has plans to launch retail stores by September this year.
20% stakes in the new entity will be held by Tarun Tahiliani while 80% by ABFRL. Aditya Birla Fashion and Retail Ltd. will even acquire a 33% stake in Tarun Tahiliani's existing luxury couture business.
Just last month, Indian luxury designer Sabyasachi&nbsp;sold 51% stake of its Couture division to Aditya&nbsp;Birla&nbsp;Fashion and Retail Ltd.&nbsp;

Aditya Birla Fashion enters into strategic partnership with Tarun Tahiliani, to launch new entity

Aditya Birla Fashion and Retail Ltd. has entered into a strategic partnership with renowned fashion designer Tarun Tahiliani&nbsp;to launch new contemporary men's ethnic wear brand

Aditya Birla Fashion and Retail Ltd. has entered into a strategic partnership with renowned fashion designer Tarun Tahiliani to create a new entity that will launch a contemporary men's ethnic wear brand.
In a regulatory filing, the company stated that the new brand will operate in the premium occasion wear segment and has plans to launch retail stores by September this year.
20% stakes in the new entity will be held by Tarun Tahiliani while 80% by ABFRL. Aditya Birla Fashion and Retail Ltd. will even acquire a 33% stake in Tarun Tahiliani's existing luxury couture business.
Just last month, Indian luxury designer Sabyasachi&nbsp;sold 51% stake of its Couture division to Aditya&nbsp;Birla&nbsp;Fashion and Retail Ltd.&nbsp;

Flipkart to buy 7.8% stake in Aditya Birla Fashion & Retail

Flipkart will buy 7.8% stake in Aditya Birla Fashion &amp; Retail Limited for ₹1,500 crore

Flipkart to buy 7.8% stake in Aditya Birla Fashion &amp; Retail Ltd
₹1,500 crore&nbsp;deal will raise&nbsp;equity capital at ₹205/share
Aditya Birla Fashion runs brands like Pantaloons, Allen Solly
Reports said both Flipkart&nbsp;&amp; Amazon were in talks for the deal
Aditya Birla Group: endorsement of India's growth potential
&nbsp;

Walmart-owned Flipkart will buy 7.8% stake in Aditya Birla Fashion &amp; Retail Limited for ₹1,500 crore. Aditya Birla Fashion &amp; Retail runs brands like Pantaloons, Allen Solly, and Peter England.&nbsp;In a press release, Aditya Birla Fashion &amp; Retail Limited said the equity capital will be raised at ₹205 per share.
According to&nbsp;a report in the Economic Times, Flipkart and Amazon had both held separate talks with Aditya Birla Fashion &amp; Retail for a potential investment on Thursday&nbsp;but Flipkart&nbsp;managed to bag a stake in the fashion business.
Commenting on the deal, Kumar Mangalam Birla, Chairman of the&nbsp;Aditya Birla Group, said, the partnership is an emphatic endorsement of the growth potential of India.

aditya birla fashion

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